Final Exam Flashcards
What are some FCC Lottery laws?
Federal law generally prohibits the broadcast of any advertisement or information concerning a lottery.
Name an Apple computer designer.
Jonathan Ive
What radio time slot has the largest audience?
Morning
What is the public radio station population in America?
27.5 million
What is the Safe Harbor Rule?
Ensures that the IRS can’t charge you any penalties or interest as long as the amount you pay the IRS this year is as much as you paid the IRS last year if you didn’t pay the IRS enough taxes.
What is an Assignment Editor?
An editor – either at a newspaper, or radio or television station – who selects, develops and plans reporting assignments, either news events or feature stories, to be covered by reporters.
What is CPB?
Corporation for Public Broadcasting
Where does funding for NPR come from?
- Listener contributions
- Corporate sponsorship
- Foundation grants and major gifts
- Grants from the CPB
What is Radio’s ideal target audience?
An radio station’s imagined, intended audience.
What is the day-part for radio’s largest audience?
Morning Drive (6am-10am)
What are the primary product that radio sells?
Advertisements
What replaced downloading?
Streaming
Companies that make money from Porn
Search engines (Google, Yahoo!, etc.)
Who is Mr. Rogers?
Television host born in Pennsylvania.
Who is Pat Paulsen?
An American comedian and satirist notable for his roles on several of the Smothers Brothers TV shows, and for his campaigns for many Presidents of the United States.
What is PSA?
Public Service Announcement
What are Cord Cutters?
People who watch Netflix and Hulu etc. instead of Comcast and U-Verse etc.
What are Cord Shavers?
People who typically spend $20 or less on monthly video services and are heavy video consumers, watching an average of 4.2 hours of Internet video on their TV each week.
What are Cord Nevers?
People who never sign up for pay-TV service and watch video over the Internet instead.
Why can’t Pandora turn a profit?
They can’t get enough paying subscribers from their extensive base of ‘free’ listeners.
Who is Alan Freed?
Also known as Moondog, an American disc jockey, internationally known for promoting the mix of blues, country and R&B music on the radio in the United States and Europe.
His career was destroyed by the payola scandal.
Who is Wolfman Jack?
Who’s real name is Robert Weston Smith was a gravelly voiced American disc jockey, famous in the 1960s and 1970s.
What is Payola?
The illegal practice of payment or other inducement by record companies for the broadcast of recordings on music radio in which the song is presented as being part of the normal day’s broadcast.
Describe the FCC and “lowest unit charge”.
During the 45 days before a primary, or the 60 days before a general election, candidates are charged the lowest rate that any commercial advertiser paid for an advertisement of the same class and of the same length run during the same time period.
Reality shows vs. sitcoms
Reality TV has been popular for the last 10 years and are now over saturated. Sitcoms are making a comeback.
Describe A Day in Glass.
A video that show what the new Google Glasses are capable of.
What is a Public Inspection File?
A collection of documents required by a broadcasting authority to be maintained by all broadcast stations under its jurisdiction.
What does “fill the format hole” mean?
Meet the needs of the marketplace.
What is Cooperative Advertising?
Advertising where money provided by a manufacturer to a distributor for the purpose of advertising a specific product or brand.
Wheel of Fortune prizes
Are taxed and never what you actually won on the game show.
What is 3D Printing?
A process of making a three-dimensional solid object of virtually any shape from a digital model. 3D printing is achieved using an additive process, where successive layers of material are laid down in different shapes.
Who is Dick Clark?
An American radio personality and television personality, as well as a cultural icon who remains best known for hosting American television’s longest-running variety show, American Bandstand, from 1957 to 1987.
Who is Rufus Thomas?
An American rhythm and blues, funk and soul singer and comedian from Memphis, Tennessee, who recorded on Sun Records in the 1950s and on Stax Records in the 1960s and 1970s.
What are Sweeps?
The periods when advertising rates are set, based on the ratings received by the programs shown at that time. Every network pulls out its big guns to get as large an audience as possible for its shows, so as to maximize its revenues for the coming quarter.
What is CNN?
A cable news channel founded in 1980 by American media mogul Ted Turner.
