Final Exam

Question 1

What are some FCC Lottery laws?

Answer 1

Federal law generally prohibits the broadcast of any advertisement or information concerning a lottery.

Question 2

Name an Apple computer designer.

Answer 2

Jonathan Ive

Question 3

What radio time slot has the largest audience?

Answer 3

Morning

Question 4

What is the public radio station population in America?

Answer 4

27.5 million

Question 5

What is the Safe Harbor Rule?

Answer 5

Ensures that the IRS can’t charge you any penalties or interest as long as the amount you pay the IRS this year is as much as you paid the IRS last year if you didn’t pay the IRS enough taxes.

Question 6

What is an Assignment Editor?

Answer 6

An editor – either at a newspaper, or radio or television station – who selects, develops and plans reporting assignments, either news events or feature stories, to be covered by reporters.

Question 7

What is CPB?

Answer 7

Corporation for Public Broadcasting

Question 8

Where does funding for NPR come from?

Answer 8

• Listener contributions
• Corporate sponsorship
• Foundation grants and major gifts
• Grants from the CPB

Question 9

What is Radio’s ideal target audience?

Answer 9

An radio station’s imagined, intended audience.

Question 10

What is the day-part for radio’s largest audience?

Answer 10

Morning Drive (6am-10am)

Question 11

What are the primary product that radio sells?

Answer 11

Advertisements

Question 12

What replaced downloading?

Answer 12

Streaming

Question 13

Companies that make money from Porn

Answer 13

Search engines (Google, Yahoo!, etc.)

Question 14

Who is Mr. Rogers?

Answer 14

Television host born in Pennsylvania.

Question 15

Who is Pat Paulsen?

Answer 15

An American comedian and satirist notable for his roles on several of the Smothers Brothers TV shows, and for his campaigns for many Presidents of the United States.

Question 16

What is PSA?

Answer 16

Public Service Announcement

Question 17

What are Cord Cutters?

Answer 17

People who watch Netflix and Hulu etc. instead of Comcast and U-Verse etc.

Question 18

What are Cord Shavers?

Answer 18

People who typically spend $20 or less on monthly video services and are heavy video consumers, watching an average of 4.2 hours of Internet video on their TV each week.

Question 19

What are Cord Nevers?

Answer 19

People who never sign up for pay-TV service and watch video over the Internet instead.

Question 20

Why can’t Pandora turn a profit?

Answer 20

They can’t get enough paying subscribers from their extensive base of ‘free’ listeners.

Question 21

Who is Alan Freed?

Answer 21

Also known as Moondog, an American disc jockey, internationally known for promoting the mix of blues, country and R&B music on the radio in the United States and Europe.
His career was destroyed by the payola scandal.

Question 22

Who is Wolfman Jack?

Answer 22

Who’s real name is Robert Weston Smith was a gravelly voiced American disc jockey, famous in the 1960s and 1970s.

Question 23

What is Payola?

Answer 23

The illegal practice of payment or other inducement by record companies for the broadcast of recordings on music radio in which the song is presented as being part of the normal day’s broadcast.

Question 24

Describe the FCC and “lowest unit charge”.

Answer 24

During the 45 days before a primary, or the 60 
days before a general election, candidates are charged the lowest rate that any commercial advertiser paid for an advertisement of the same class and of the same length run during the same time period.

Question 25

Reality shows vs. sitcoms

Answer 25

Reality TV has been popular for the last 10 years and are now over saturated. Sitcoms are making a comeback.

Question 26

Describe A Day in Glass.

Answer 26

A video that show what the new Google Glasses are capable of.

Question 27

What is a Public Inspection File?

Answer 27

A collection of documents required by a broadcasting authority to be maintained by all broadcast stations under its jurisdiction.

Question 28

What does “fill the format hole” mean?

Answer 28

Meet the needs of the marketplace.

Question 29

What is Cooperative Advertising?

Answer 29

Advertising where money provided by a manufacturer to a distributor for the purpose of advertising a specific product or brand.

Question 30

Wheel of Fortune prizes

Answer 30

Are taxed and never what you actually won on the game show.

Question 31

What is 3D Printing?

Answer 31

A process of making a three-dimensional solid object of virtually any shape from a digital model. 3D printing is achieved using an additive process, where successive layers of material are laid down in different shapes.

Question 32

Who is Dick Clark?

Answer 32

An American radio personality and television personality, as well as a cultural icon who remains best known for hosting American television’s longest-running variety show, American Bandstand, from 1957 to 1987.

Question 33

Who is Rufus Thomas?

Answer 33

An American rhythm and blues, funk and soul singer and comedian from Memphis, Tennessee, who recorded on Sun Records in the 1950s and on Stax Records in the 1960s and 1970s.

Question 34

What are Sweeps?

Answer 34

The periods when advertising rates are set, based on the ratings received by the programs shown at that time. Every network pulls out its big guns to get as large an audience as possible for its shows, so as to maximize its revenues for the coming quarter.

Question 35

What is CNN?

Answer 35

A cable news channel founded in 1980 by American media mogul Ted Turner.