Final Exam Flashcards
What are price takers?
Individual firms that have no impact on market price
Perfect competition
What does the demand curve of price takers look like?
Face horizontal, perfectly elastic
What are price searchers?
Firms that have at least some influence on market price
What does the demand curve of price searchers look like?
Face downward sloping demand curve
What is market power?
The ability of a firm to raise its price above the competitive level
What is a monopoly?
A market with a single supplier of a good
What are the constraints of a monopoly?
Constrained by the demand curve
What is the profit maximizing condition?
Firm will continue to produce as long as the additional revenue from an additional unit of output is greater than the additional cost from an additional unit of output
When will a profit maximizing condition stop producing?
When marginal revenue = marginal cost (or last unit for which marginal revenue > marginal cost)
How does a monopolist attract new customers?
Lower price
What is a price effect?
After a price increase, each unit sold sells at a higher price, which tends to raise revenue
What is a quantity effect?
After a price increase, fewer units are sold, which tends to lower revenue
What is true of marginal revenue for a monopolist?
At any given quantity, marginal revenue will be less than price (due to price effect)
What is the marginal revenue received from selling an additional unit is equal to?
The price received for the additional unit (quantity effect)
What is the marginal revenue lost from selling an additional unit equal to?
Lost revenue from lowering the price to existing customers willing to pay more (price effect)
If the total revenue curve is increasing at a decreasing rate
Quantity effect dominates price effect
If the total revenue curve is decreasing at an increasing rate
Price effect dominates quantity effect
Explain the shape of the total revenue curve at low levels of output
Quantity effect is stronger than the price effect
As the monopolist sells more, it has to lower the price on only very few units, so the price effect is small
Explain the shape of the total revenue curve at high levels of output
Price effect is stronger than the quantity effect
As the monopolist sells more, it now has to lower the price on many units of output, making the price effect very large
What is elasticity?
Measure of responsiveness of one variable to changes in another variable
If demand for a good is elastic
Quantity effect will dominate the price effect
Decrease in price will increase total revenue
Increase in price will decrease total revenue
If total revenue is increasing, what must be true of marginal revenue?
It is positive
If demand for a good is inelastic
The price effect will dominate the quantity effect
A decrease in price will decrease total revenue
If total revenue is decreasing, what must be true of marginal revenue?
It is negative
What does the total revenue curve look like in the elastic region?
It is increasing at a decreasing rate
What does the total revenue curve look like in the inelastic region?
It is decreasing at an increasing rate
If demand for a good is unit elastic
The price and quantity effects will offset
Marginal revenue will be zero
Marginal revenue curve crosses the horizontal axis at this point
How will a monopoly maximize profit?
The monopolist will continue to produce more units of a good until the additional revenue from the last unit produced equals the additional cost
MR = MC
Difference between where perfectly competitive firms and monopolies produce
Perfectly Competitive Firms:
P = MC
Monopolies:
P > MR = MC
Compared with a competitive industry, a monopolist will produce (quantity)
Monopolies will produce a smaller quantity than a competitive industry
Compared with a competitive industry, a monopolist will produce (price)
Monopolies will charge a higher price than competitive industries
Monopolists Profit Equation
Profit = TR - TC
= (P x Q) - (ATC x Q)
=(P - ATC) x Q
When will a monopoly shutdown in the short run
Price < Average Variable Cost
When will a monopoly shutdown in the long run
Price < Average Total Cost
What is the welfare effect of a monopoly?
Monopolist charges a price higher than marginal cost and produces output at a level lower than the efficient, perfectly competitive output level
What is the effect of welfare effects on society
Monopolies cause deadweight loss to society
Is consumer surplus higher in a monopoly or in perfect competition?
Perfect competition
Why do monopolies exist?
Monopolists have market power
In order for profits to persist in the long-run, some form of barrier to entry must be in place
What does it mean that a monopolist has market power
Charges a higher price than perfectly competitive outcome
Produces a lower quantity than the perfectly competitive outcome
Creates deadweight loss
Generates economic profits for the firm
What are 3 barriers of entry?
- Control of scarce resource or input
- Cost advantages
- Government created monopoly
What are cost advantage barriers?
Large set-up costs initially
Natural monopoly (local utilities: water, gas, electricity)
What are government created monopolies?
Government license (government grants firm exclusive right to serve given area)
Patents and copyrights
(Patents: 20 years from date of filing
Copyrights: 70 years post death)
Regulation of monopolies?
- Break-up monopoly
- Price regulation
- Increase competition
How do you break-up monopoly?
Anti-trust legislation