Final Exam Flashcards
(111 cards)
What are price takers?
Individual firms that have no impact on market price
Perfect competition
What does the demand curve of price takers look like?
Face horizontal, perfectly elastic
What are price searchers?
Firms that have at least some influence on market price
What does the demand curve of price searchers look like?
Face downward sloping demand curve
What is market power?
The ability of a firm to raise its price above the competitive level
What is a monopoly?
A market with a single supplier of a good
What are the constraints of a monopoly?
Constrained by the demand curve
What is the profit maximizing condition?
Firm will continue to produce as long as the additional revenue from an additional unit of output is greater than the additional cost from an additional unit of output
When will a profit maximizing condition stop producing?
When marginal revenue = marginal cost (or last unit for which marginal revenue > marginal cost)
How does a monopolist attract new customers?
Lower price
What is a price effect?
After a price increase, each unit sold sells at a higher price, which tends to raise revenue
What is a quantity effect?
After a price increase, fewer units are sold, which tends to lower revenue
What is true of marginal revenue for a monopolist?
At any given quantity, marginal revenue will be less than price (due to price effect)
What is the marginal revenue received from selling an additional unit is equal to?
The price received for the additional unit (quantity effect)
What is the marginal revenue lost from selling an additional unit equal to?
Lost revenue from lowering the price to existing customers willing to pay more (price effect)
If the total revenue curve is increasing at a decreasing rate
Quantity effect dominates price effect
If the total revenue curve is decreasing at an increasing rate
Price effect dominates quantity effect
Explain the shape of the total revenue curve at low levels of output
Quantity effect is stronger than the price effect
As the monopolist sells more, it has to lower the price on only very few units, so the price effect is small
Explain the shape of the total revenue curve at high levels of output
Price effect is stronger than the quantity effect
As the monopolist sells more, it now has to lower the price on many units of output, making the price effect very large
What is elasticity?
Measure of responsiveness of one variable to changes in another variable
If demand for a good is elastic
Quantity effect will dominate the price effect
Decrease in price will increase total revenue
Increase in price will decrease total revenue
If total revenue is increasing, what must be true of marginal revenue?
It is positive
If demand for a good is inelastic
The price effect will dominate the quantity effect
A decrease in price will decrease total revenue
If total revenue is decreasing, what must be true of marginal revenue?
It is negative