Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

College Mass Communication > Final Exam > Flashcards

Final Exam Flashcards

1
Q

muckrakers

A

reporters who used a style of early-twentith century investigation journalism that emphasized a willingness to crawl around in society’s much to uncover a story

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

general interest magazines

A

types of magazines that address a wide variety of topics and are aimed at a broad national audience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

pass along leadership

A

the total number of people who come into contact with a single copy of a magazine

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

subscription readership

A

those who have subscribed to a certain magazine plus single copy sales

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

tabloids

A

a newspaper having half the size of a newspaper, typically popular in style and dominated by headlines, photographs, and sensational stories

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

women’s magazines and politics

A

was always important stuff geared towards different issues

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

product placement

A

the advertising practice of strategically placing products in movies, tv shows so that the products the products appear as apart of a story’s set environment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

subliminal advertising

A

a term that refers to hidden or disguised print and visual messages that allegedly register on the subconscious, creating false needs and seducing people into buying products

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

spam

A

a computer term referring to unsolicited email

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

plain folk pitch

A

an advertising strategy that associates a product with simplicity and the common person

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

snob appeal

A

an advertising that attempts to convince the consumers that using a product will enable them to maintain or elevate their social station

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

bandwagon effect

A

incorporates exaggerated claims that everyone is using a particular product, so you should too

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

hidden fear appeal

A

plays on a sense of insecurity, trying to persuade consumers that only a specific product can offer relief

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

irrational advertising

A

tries to create product name recognition by being annoying or obnoxious

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

demographics

A

the study of audiences or consumers by age, gender, occupation, ethnicity, education and income

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

psychographics

A

the study of audience or consumer attitudes, beliefs, interests, and motivations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

story board

A

a blueprint ro roughly drawn comix stip of a proposed advertisement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

viral marketing

A

short videos or other content that marketers hope will quickly gain widespread attention as users are it with friends online or by word of mouth

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

media buyers

A

the individuals who chose and purchase the types of media that are best suited to carry a client’s ads and reach the targeted audience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

saturation advertising

A

inundating a variety of print and visual media with ads aimed at target audiences

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

public relations

A

the total communication strategy conducted by a person, government or anyone attempting to reach and persuade its audience to adopt a point of view

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

propoganda

A

A COMMUNICATION STRATEGY THAT TRIES TO MANIPULATE PUBLIC OPINOIN TO GAIN SUPPORT FOR A SPECIAL ISSUE, CAUSE, ETC.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

press releases

A

announcements written in the style of news reports that give new information about an individual, a company, or an organization and pitch a story idea to the news media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

video news release

A

the visual counterparts to press releases; they pitch story ideas to the TV news media by mimicking the style of a broadcast news report

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

pubic serve announcements

A

reports or anouncements carried for free by radio and TV stations that promote government programs , educational projects, voluntary agencies, social reform

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

pseudo events

A

circumstances or events created solely for the purpose of obtaining coverage in the media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

lobbying

A

the process of attempting to influence the voting of lawmakers to support a clients or someones best interest

28
Q

astro turf lobbying

A

phony grassroots public affairs campaigns engineered by public relations firms; Lloyd Bentsen

29
Q

greenwashing

A

disinformation disseminated by an organization so as to present an environmentally responsible public image.

30
Q

pinkwashing

A

most often used to describe various forms of cause marketing

31
Q

shouting fire doc.

A

free speech and first ammendment

32
Q

monopoly

A

an organizational structure that occurs when a single firm dominates production and distribution in a particular industry, either nationally or locally

33
Q

oligopoly

A

a few firms control most of an industry’s production and distribution sources

34
Q

limited competition

A

a market with many producers and sellers but only a few differentiable products with a particular category

35
Q

direct payment

A

the payment of money

36
Q

indirect payment

A

the financial support of media products by advertisers, who pay for the quantity or quality of audience members that a particular medium attracts

37
Q

hegemony

A

the acceptance of the dominant values in a vulture by those who are subordinate to those who hold economic and political power

38
Q

synergy

A

the promotion and sale of a products throughout the various subsidiaries of a media conglomerate

39
Q

cultural imperialism

A

the phenomenon of american media, fashion, and food dominating the global market and shipping the cultures and identities of other nations

40
Q

media effects research

A

the mainstream tradition in mass communication research, it attempts to understand, explain, and credit the impact or effects of themes media on individuals and society

41
Q

cultural studies

A

the approaches that that try to understand how the media and culture are tied to the actual patterns of communication used in daily life; these studies focus on how people make meanings, apprehend reality, and order experience through the use of stories and symbols

42
Q

propoganda analysis

A

the study of its effectiveness in influencing and mobilizing public opinion

43
Q

pseudo polls

A

typically call in, online, or person in the street nonscientific polls that the news media use to address a question of the day

44
Q

hypodermic needle model

A

attmepted to explain media effects by arguing that the media figuratively shoot their powerful effects into unsuspecting or weak audiences

45
Q

selective exposure

A

audiences seek messages and meanings that corresponds their preexisting beliefs and values

46
Q

selective retention

A

the phenomenon where audiences remember or retain messages and meanings that correspong

47
Q

uses and gratifications model

A

usually employing in depth interviews and surgery questionnaires, that argues that people use the media to satisfy various emotional desires or intellectual needs

48
Q

scientific method

A

studies phenomena in systematic stages; includes research problem, review that research, develop hypothesis, determine design, collect info, analyzing, interpretation results

49
Q

random assignment

A

ensures that every subject has an equal chance of being placed in either the experimental group or control group

50
Q

survey research

A

method of collecting and measuring data taken from a group of respondents

51
Q

longitudinal studies

A

research studies that are conducted over long periods of time and often rely on page government and academic surgery database

52
Q

correlations

A

observed associations between two variables

53
Q

content analysis

A

studying and coding media texts and programs

54
Q

social learning theory

A

suggests a link between the mass media and behavior

55
Q

mean world syndrome

A

to describe a phenomenon whereby violence-related content of mass media makes viewers believe that the world is more dangerous than it actually is

56
Q

agenda setting

A

says that when the mass media pay attention to particular events or issues, they determine, the major topics of discussions for individuals in society

57
Q

cultivation effects

A

the idea that heavy television viewing leads individuals to perceive reality in ways that re constant with the portrayals they see on tv

58
Q

spiral of silence

A

people who hold minority views on controversial issues tend to keep their views sielnt

59
Q

third person effect

A

people believe others are more affected by media messages than they are themselves

60
Q

textual analysis

A

method for closely and critically examining and interpreting the meanings of culture

61
Q

audience studies

A

cultural studies research that focuses on how people use and interpret cultural content

62
Q

political economy studies

A

an area of academic study that specifically examines interconnections among economic interests, political power, and how that power is used

63
Q

public sphere

A

those places where people come together regularly to discuss social and cultural problems and try to influence politics

64
Q

two step flow model

A

ideas flow from mass media to opinion leaders, and from them to a wider population

65
Q

encoding/decoding

A

encoding is the process of putting a sequence of characters (letters, numbers, punctuation, and certain symbols) into a specialized format for efficient transmission or storage. Decoding is the opposite process – the conversion of an encoded format back into the original sequence of characters

College Mass Communication (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions