Final Exam Flashcards
What ISN’T employee relations also known as?
Community Relations
What is organizational culture?
An organizations history, approach to decision making, treatment of employees, and how it deals with the public.
Who is primarily responsible for organizational culture?
Management
One reality of employee communications
There is a link between open communication and manager satisfaction with their roles.
What is NOT a broad topic that is frequently chosen by successful internal media?
Clarification
Timelines, _______, noteworthiness and human interest are the criteria that can help evaluate a topics worthiness.
Scope
What does it mean to know the community?
Knowing your community will ensure your campaign and goal success by tailoring it to them.
What is cause related marketing?
Ties to a company and it’s product to a cause; corporate responsibility.
What tactic are activists NOT known to use?
Fundraisers
Circle all the ways that companies can handle situations involving community activists.
Speak, Keep, Dont
Consumer relations is a direct reflection of a corporation’s _________ about its ____________ in general.
Values; Business
names or titles that describe the consumer affairs functions?
Public Affairs, Consumer Relations, Consumer Advocate, Customer Relations
In 2008, approximately what percent of all media consumed was digital?
50%
List one (1) of the concepts that describe a facet of how public relations and marketing can work together to build consumer trust and loyalty while selling the product
CORPORATE SOCIAL RESPONSIBILITY is a demonstration of a company’s commitment to its neighbors, consumers, and others to be a good citizen.
What is an integral part of almost every integrated communications plan?
Websites
