final exam Flashcards
What is style?
the characteristic or distinctive appearance of a garment
What is fashion?
a style that is accepted by the majority of a group at any one time
What is High Fashion?
a new style accepted by fashion leaders
what is Mass fashion or Volume fashion
Widley accepted styles
define design
a particular/Individual interpretation, version, or treatment of a style
what is style number
each individual design produced
What is taste?
prevailing opinion of what is/what is not appropriate for a given occasion
Define Classic
a style/design that satisfies a basic need and remains in general fashion acceptance for an extended period of time
what is a Fad?
a fashion that is taken up with great enthusiasm for a brief period of time
What is a trend?
a general direction/or movement
what is silhouette
overall outline, contour, shape, or form
what are Details?
details are the individual elements that give a silhouette its form/shape
- also trimmings, length, width, shoulder, waist, sleeve, treatment
What is texture?
the look or feel of material, woven or non woven
What is color
rank, profession or preference
What are the 5 stages of the life cycle of fashion
Introduction Rise Acceleration/massed acceptance Decline Obsolescence
define the “Introduction” stage of the fashion cycle
Fashion Innovators purchase from the retailers who “lead” fashion
Define the “rise” stage of the fashion cycle
fashion leaders purchase from traditional retailers in their “better” departments
Define the “Acceleration/massed” acceptance stage of the fashion cycle
fashion followers purchase from traditional retailers in “moderate priced” departments or “mass merchants”
define the “Decline” stage of the fashion cycle
fashion followers may purchase a few items at greatly reduced prices from discounters
define the “obsolescence” stage of the fashion cycle
NO ONE IS BUYING! You can’t give it away!
What are the 5 principles of fashion??
- Consumers establish fashions by accepting or rejecting the styles offered
- Fashions are not based on price. Just because something is expensive does not mean it will be successful
- Fashions are evolutionary in nature, they are rarely re revolutionary
- No amount of sales promotion can change the direction in which fashions are moving
- All fashions end in excess
What is market segmentation
market segmentation is made up of geographic demographic psychographic and behavior
What is Geographics?
Where people live
what is Demographics?
age, gender, family size, family life cycle, income, occupation, education, religion, ethnicity
What is Psychographics?
lifestyles and attitudes
What are the 4 major factors affecting fashion?
Market segmentation
Economic development
sociological characteristics
psychological attitudes
What are the 5 basic psychological factors that influence fashion?
- Boredom
- Curiosity
- Reaction to convention (rebellion or adherence)
- Need for self assurance/confidence
- Desire for companionship
What is disposable income?
money left after paying taxes (take home pay)
What is discretionary income?
the money that an individual or family can spend or save after buying necessities - food, clothing, shelter, and basic transportation
what are SWANKS and DINKS
Single Women And No Kids, Dual Income No Kids
What Factors are Accelerating the movement of fashion
widespread buying power leisure time increased education improved status of women technological advances sales promotion seasonal change
What factors are Retarding the movement of fashion?
habit and custom
religion
sumptuary laws
reductions in consumer buying power
What are the theories of fashion adoption
downward-flow theory (trickle down theory)
horizontal-flow theory (mass market theory, Trickle across)
upward- flow theory (trickle up theory)
What are the advantages and disadvantages of a SOLE Proprietorship (single owner)?
Advantages: Ability to keep all profits simple to form and easiest to dissolve ownership flexibility Disadvantages: Unlimited financial liability limited capital management deficiencies lack of continuity
What are the advantages and disadvantages of a Partnership (few owners)?
Advantages: Ease of formation Greater financial capacity than sole proprietorship less red tape than corporation Disadvantages: Unlimited financial liability interpersonal conflicts lack of continuity if partner dies harder to dissolve than sole proprietorship
What are the advantages and disadvantages of a Corporation (INC.) (Many Owners)
Advantages: Limited financial ability Specialized management skills Greater financial capacity than other forms of ownership Economies of larger scale of operation easy to transfer ownership Disadvantages: difficult and costly ownership form to establish and dissolve Tax disadvantages legal restrictions depersonalization
What is Zeitgeist?
a trend characterized by representations of traces from the past
What is Greige Goods?
fabric that has received no preparation, dyeing, or finishing treatment. After having been produced by any textiles process
