Final Exam

Question 1

What are the three basic theories of mass communications?

Answer 1

Social Categorizing Theory

Social Relationship Theory

Cultural Norms Theory

Question 2

Social Categorization Theory

Answer 2

People Respond Different

Question 3

Social Relationship Theories

Answer 3

Who and why

Question 4

Cultural Norms Theory

Answer 4

Broad Categories of beliefs or practices in the society that tend to be homogenous

Question 5

Major Media Development by John Peter Zinger

Answer 5

Ignited the Freedom of the Press act

“If it’s true, you can report it”

Question 6

1704 Colonial Advertisements included:

Answer 6

Ship Arrivals & Cargo

Land Deals

Question 7

Public Occurrences

Answer 7

First Paper in USA

Question 8

Adolf Houx

Answer 8

Developed by the New York Times

Question 9

Objective Journalism

Answer 9

Inverted Pyramid Style

Question 10

Pulitzer & Hertz

Answer 10

Yellow Journalism

Question 11

Consensus orientated

Answer 11

Small town (Chickasha) in favor of

Question 12

Conflicted Oriented

Answer 12

Larger Cities (LA)

Question 13

Nelly Bye

Answer 13

Women Rights, first female investigative reporter to go undercover and her work printed.

(New York World)

Question 14

Film, controlled elements of the old studio system:

Answer 14

1. Stars (actors)
2. Vertical integration of development
3. Production
4. Distribution
5. Exhibition

Question 15

Communication Radio Act of 1927 required all radio stations to…

Answer 15

FCC regulations

Operate in the public’s best interest, conscience, and necessity, “the people own the airways”

Question 16

Who is the great great granddaddy of Advertisment? First ad agency ___? Modern ___?

Answer 16

Volney Palmer, N.W. Ayar

Question 17

Social Sciences in Public Relations?

Answer 17

Edward Beaunis