Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Internet Marketing > Final Exam > Flashcards

Final Exam Flashcards

1
Q

Landing Page Types

A

Single Product, Multiple Product, Subscription, Long Copy, Lead Generation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Trust Symbols

A

Good photography, visible return policy, instructional videos, phone number, customer reviews, etc.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What can you A/B test on a website?

A

Button color, button text, images, product descriptions, etc.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

How do you A/B test?

A

Create 2 versions of a website or landing page. Use Google Analytics, Optimizely, Convert, Google Content Experiment.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Types of Analytics Goals

A

Destination goal, time on site, event goal, pages per visit

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Know conversion funnel calculations

A

Average order value is Total Revenue/# of orders. Conversion rate is # of Orders/# of visits

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Types of attribution

A

first-click, last-click, linear (equal to each ad clicked), time-decay (spread across ads, more attributed to most recently clicked)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What is indogoneity?

A

Does advertising increase sales? Or do you advertise because you expect sales to be higher?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Purchase Incidence vs. Purchase Amount

A

Incidence - whether or not someone bought

Amount - how much they spent

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Email Types

A

Transactional - confirm order, ship order, etc.
Triggered - abandoned cart
Broadcast - newsletter
Onboarding - welcome letter

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Single vs. Double Opt-In Emails

A

Single opt-in signs you up right away

Double opt-in sends you an email asking to confirm your subscription

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Steps to Maintaining Email List

A

Remove hard bounces, soft bounces, non-openings, unsubscribes.
Provide unsubscribe button on all emails.
Use double opt-in.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Social Media Myths

A

Social media is free
Good social media must go viral
Social media will replace traditional media
Good social media must reach millions of people
Social media should function independently from other media types
A good social media campaign can fix most other problems

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Social Media Content Types

A 
Humor
Deals/Discounts
Contests/Drawings
Useful ideas/practices
Insider knowledge
Product updates
Training/education
Community
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Building a Social Media Following

A 
Website links
In person calls to action
Contest/drawing
Events
Advertising
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Virality

A

X = Pf * N * Pv
Pf is probably of forwarding video
N is # of people who see the forward
Pv is probability of any person who receives the forward will view it

17
Q

What appears on the Facebook News Feed?

A

Posts from friends
Sponsored posts/ads
Friends activities
Posts from business pages you have “liked”

18
Q

How does EdgeRank work?

A

Affinity Score - pages you like/comment on will show up
Edge Weight - pictures show up more than status updates
Time Decay - new stuff shows higher than old

19
Q

Facebook Advertising

A

Wide variety of targeting options

Ads show up with a “friends endorsement” of which friends already like the page

20
Q

Type of YouTube Ads

A 
Display ads
Overlay in-video ads
TrueView in-stream ads
Non-skippable in-stream ads
Bumper ads
Sponsored cards
21
Q

Monitoring Tools

A

Google Alerts - monitor what is being said online

Monitor Search Engine Results for terms related to or directed around your brand

22
Q

How to Manage Negative Content Online

A 
Review sites
Scam reporting sites
Online forums
Blogs
Social media sites
Press releases
Informational sites
23
Q

Active Reputation Management Tactics

A 
Corporate blog
Corporate website
Corporate ads
Social media profiles
Directory listings
Charity microsites
Customer support site
Product microsites
Cause microsites
24
Q

Mobile Constraints

A

Small screens
Difficult to type
Difficult to click
Slower load times

25
Q

Alternative Mobile Conversion Results

A

In-store visit/purchase
App download
Phone call
Research online

26
Q

How do you get rid of spam links?

A

Use Google’s disavow tool on Google Search Console to take out spam links that you don’t want

27
Q

How do you do SEO testing?

A

Overstock took 50,000 of 100,000 bed sheet pages, changed, and tested the content to see if new or old ranked better over time

28
Q

What is the Panda update and how did it hurt Overstock?

A

Google’s Panda update penalizes websites for duplicate content. Overstock was penalized for their duplicate content from product descriptions.

29
Q

What are the 3 pillars according to Bruce Rowe?

A

Traffic
Conversion
Average Order Value

30
Q

What are the different email metrics?

A

Open rate
Click rate
Conversion rate

31
Q

How does Jeff Harmon optimize video ads?

A

Hook - intro
Thumbnail image
Title

32
Q

According to Jeff Harmon, what are some video myths?

A

Virality is not everything, just part of the equation
Humor isn’t everything. Facts before humor.
Length - not long or short, just what it takes to get the message across and keep people interested

33
Q

What is the Viral Grail of videos?

A

Put 1 bucket in, get 2 buckets out in return

Internet Marketing (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions