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Programming Electronic Media > Final Exam > Flashcards

Final Exam Flashcards

1
Q

HUT

A

Households using television

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2
Q

Sweeps

A

Take place in Feb, May, July, Nov

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3
Q

How many markets does Neilson have?

A

210 (150 with diaries and 60 with meters) + 10k households measured for national ratings`

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4
Q

Fairness Doctrine

A

Ran from 1949-1987 and stated that talk radio (AM) had to present both sides of an issue

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5
Q

Blunting

A

Networks go directly against each other for the same demographic in the same timeslot (ex. 2 networks have sitcom night on Monday)

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6
Q

Countering

A

One network goes for a different demographic than the other (ex. 1 network shows football while another shows a romcom)

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7
Q

Carnegie Commission

A

1967 - President Johnson appoints the Carnegie Commission on Educational Television to study “educational broadcasting” in the United States. Recommendations:

a) replace the term “educational” with “public”
b) provide federal government funding

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8
Q

CPB

A

1967 - Corporation for Public Broadcasting (CPB) formed to distribute grants to individuals and organizations for producing programs and to CPB-qualified stations for operations and maintenance.
A private corporation created and funded by federal government. Does not produce or distribute programs

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9
Q

OWN

A

The Oprah Winfrey Network (rebranded from Discovery Health)

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10
Q

Vertical Integration

A

Conglomerates own everything from the production end to the network the show airs on

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11
Q

22 episodes/13 episodes

A

22 episodes is a full season for broadcast networks/13 episodes is a full season for cable networks

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12
Q

66 episodes/3 seasons

A

The general minimum needed for a show to be marketable for syndication

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13
Q

MSO

A

Multiple system operators - They own several operations in several communities (think cable companies)

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14
Q

Oprah Winfrey

A

Got her start as a news anchor in Nashville and is now rich af and has her own network, OWN

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15
Q

“What hath God wrought?”

A

First telegraph transmission by Samuel Morse from Baltimore, Maryland to Washington DC

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16
Q

Voice Tracking

A

Radio term - shows and bits are recorded in advance all at once and then played between songs on the air. It’s done because it’s cheaper than having a DJ sit in a studio for several hours when they could record everything in 1 hour

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17
Q

ASCAP, BMI and SESAC

A

The American Society of Composers, Authors and Publishers; Broadcast Music, Inc; and Society of European Stage Authors and Composers are the companies that hold the music licenses for radio. Stations have to go through them to be able to play songs

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18
Q

Comcast

A

Largest cable operator/MSO with over 22 million subscribers

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19
Q

Primetime Access

A

6-7PM, it’s part of primetime reserved for local stations. Most stations play the news at this hour and gain lots of ad revenue

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20
Q

Designated market area

A

DMA (also called media market, broadcast market or media region) is an area/region where the population receives the same or similar TV offerings. They are also used by Neilsen to measure ratings for TV

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21
Q

Late fringe

A

The programming stations put on after primetime, like 10PM news or the Letterman Show

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22
Q

Early fringe

A

Programming that happens before primetime access (at 5PM) and is used by stations to heavily promote local news

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23
Q

A la carte

A

Bundling with cable networks in a manner that lets you pick and choose which channels you get. Will probably never happen because most network owners have more than one network and want you to have all of them so they have bigger audiences, and cable wants to make you have more so they get more money

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24
Q

Repurposing

A

Placing an old program on a sister network (ex. putting an NBC show on USA after it airs)

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25
Q

Ratings

A

of households watching a program/# of households that have a TV

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26
Q

Shares

A

of households watching a program/# of households with their TV on

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27
Q

SuperStations

A

Local stations that are distributed nationally

28
Q

Ted Turner

A

He is known as founder of the cable news network CNN, the first 24-hour cable news channel. In addition, he founded WTBS, which pioneered the superstation concept in cable television.
In 1988, he introduced Turner Network Television (TNT) with Gone with the Wind. TNT, initially showing older movies and television shows, added original programs and newer reruns and used World Championship Wrestling (WCW) to attract a broader audience. Also launched TCM in 1994.

29
Q

CBS/National Amusements

A

Sumner Redstone is the CEO/creator of CBS and its parent, National Amusements. He owns the controlling share of the network.

30
Q

CSI/Jerry Bruckheimer

A

Bruckheimer is the executive producer of CSI, which ran for 15 years and ended this year.

31
Q

Clear Channel/IHeartMedia

A

Owner of some 1200 stations on the radio after the stations went public. Has 243 million listeners over 850 stations in 150 cities. Was founded in San Antonio and also owns IHeartRadio

32
Q

KLRU

A

PBS member TV station in Austin, TX

33
Q

Howard Stern

A

Highest paid radio personality. “King of All Media.” Sirius XM radio. $80M per year.

34
Q

Disney/ABC

A

Bob Iger is the chairman of Disney/ABC

35
Q

Off-network syndication

A

Old shows running on a new network (sometimes a local station) to fill timeslots. In order to be purchased for syndication, most networks want a show to have at least 66 episodes so they aren’t repeating too often

36
Q

Willie Nelson

A

Austin city limits public TV and radio: one nation -wide programming out of Austin on public TV was ACL started in 1979 Willie was the 1st guest.

37
Q

Franchise Agreements

A

Legal agreement between a Franchisee and a Franchise whereas the Franchisee is given a license to construct, install, maintain, and operate a cable communications system in the specified geographical area

38
Q

Churn rate

A

The percentage of subscribers that discontinue their subscription to that service in a given period

39
Q

How many households in the US have TVs?

A

114 million

40
Q

DVR/streaming vs Appt Viewing

A

DVR/streaming numbers are the same as “appointment viewing” numbers (appt viewing is when you watch it live)

41
Q

David Sarnoff/RCA/World’s Fair

A

Chairman of RCA. Formed NBC. The first television broadcast aired was the dedication of the RCA pavilion at the 1939 New York World’s Fairgrounds and was introduced by Sarnoff himself. Later that month on April 30, opening day ceremonies at The World’s Fair were telecast in the medium’s first major production, featuring a speech by President Franklin D. Roosevelt, the first US President to appear on television.

42
Q

February/July Viewership

A

Two of the sweeps months. Feb has the most viewership and July has the least

43
Q

ESPN

A

Largest cable network. Founded by Bill Rassmussen in 1978 and is now a property of Disney

44
Q

I Love Lucy

A

1 show for 5 years. Filmed and edited, not live. 3 cameras. Live audience. 72% watched in one night. Generates $20M a year.

45
Q

DirecTV

A

Main competitor to cable. 34.2M subs

46
Q

First-run syndication

A

1st run syndication: local TV stations will fill up programming schedule with programs from the network, syndication and local shows. 1st run= made on daily basis distributed by satellite to the local stations (Judge shows, talk shows, tabloid shows, game shows)

47
Q

Subscriptions

A

Local cable operators make more money off subscriptions than they do off ads

48
Q

Reginald Fessenden

A

Wireless telephone AKA radio (1906). 1st broadcast was a violin solo, Book of Luke, and phonograph recording.

49
Q

Non-Commercial Cable Networks

A

Subscriptions, premium channels, educational channels, government channels and/or religious channels (HBO, PBS, etc.)

50
Q

Ken Burns

A

American director and producer of documentary films. Some of his stuff is on PBS (Central Park Five)

51
Q

Netflix/Ted Sarandos

A

Ted Sarandos is the chief content acquisition person for Netflix, which is the #1 streaming service in the country and has 24.9 million subscribers

52
Q

Wheel of Fortune

A

Wheel premiered as a daytime series on NBC on January 6, 1975, and continued to air on the network until June 30, 1989. After some changes were made to its format, the daytime series returned on July 17, 1989 as part of CBS’ daytime lineup. On January 14, 1991, Wheel moved back to NBC and aired on that network until it was cancelled on September 20, 1991. The popularity of the daytime series led to a nightly syndicated edition being developed; that series premiered on September 19, 1983 and continues to air to this day. It is stripped on daytime TV Mon-Fri.

53
Q

Broadbased

A

Directing programming at larger, broader audiences

54
Q

Narrowcasting

A

Also called niche marketing or target marketing. Targeting to a very narrow audience

55
Q

Hammocking

A

Putting a weaker show in between two popular ones.

56
Q

Law and Order/Dick Wolf

A

Wolf is the executive producer of Law and Order which ran for 20 years.

57
Q

Problems with Neilsen

A

under-representation of viewing audience, difficulty with meters, fatigue, lack of cooperation.

58
Q

Vladimir Zworykin

A

Pioneer of television technology

59
Q

NBC/Comcast

A

Brian Roberts is CEO and Chairman of Comcast Corporation and personally controls 33 1/3% of the voting rights of the company. Comcast owns NBC

60
Q

Time Warner

A

Owns HBO, CW and TBS

61
Q

What is the largest local TV dept?

A

The News!!!

62
Q

Binge Viewing

A

Watching a show for hours like when I watched Daredevil

63
Q

Stripping

A

When the same thing is on at the same time every day

64
Q

Fox/NewsCorp

A

Rupert Murdoch is the CEO of NewsCorp, which owns Fox

65
Q

MASH

A

Ran on CBS - the finale in 1983 was the most watched regular episode program, only beaten by super bowl games. Ran for 11 seasons.

66
Q

Rush Limbaugh

A

Satan/radio guy who is v conservative

Programming Electronic Media (1 decks)

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