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Audience Analysis > Final Exam > Flashcards

Final Exam Flashcards

1
Q

Are stats black and white?

A

No!

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2
Q

How do you know if something is categorical? Continuous?

A

Categorical - Words

Continuous - Numbers

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3
Q

What are inferential, population, or parametric stats?

A

T-Test, Correlation, and Anova

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4
Q

What are descriptive statistics, sample, or nonparametric?

A

Central tendencies, frequencies, z-scores, chi-square

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5
Q

True or False. Standard deviation calculated in the same units as your variable.

A

True!

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6
Q

True or False. Correlation between two variables equals causation.

A

FALSE.

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7
Q

What is it called when gathering data is done by asking participants to name additional individuals who could qualify for the study?

A

Snowball

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8
Q

Clarice is interested in young Hispanic mothers’ infant feeding practices. She uses a focus group method to discuss infant feeding practices with 32 young Hispanic mothers (8 at a time). What is the pop and sample?

A

Population is young Hispanic mothers, sample is the 32 young Hispanic mothers.

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9
Q

For sampling error what must you do

A

The number above and below such as ____ to ____ is the sample error

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10
Q

What is X Bar?

A

Mean

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11
Q

What is S squared?

A

Variance

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12
Q

What is S?

A

Standard Deviation

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13
Q

What is Z?

A

Z-Score

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14
Q

Which of these four is non parametric? T-Test, Chi-Square, Correlation, ANOVA?

A

Chi-Square

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15
Q

For which do you need to know the variable? T-Test, Chi-Square, Correlation, ANOVA?

A

Correlation and ANOVA

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16
Q

List out the types of IV’s and DV’s for the following…. T-Test, Chi-Square, Correlation, ANOVA.

A

T-Test IV Cat DV CONT
Chi-Square IV CAT DV CAT
Correlation IV CONT DV CONT
ANOVA IV CAT (3 or more) DV CONT

17
Q

How do you tell if something is skewed? Positively or negatively?

A

Depending where the tail goes, if to the left its negative, to the right is positive.

18
Q

What must it be for good reliability?

A

Above .8`

19
Q

What is the level to test for significance?

A

Below .05

20
Q

What is the null hypothesis?

A

No significance

21
Q

What is h1?

A

Research hypothesis

22
Q

What is a type 1 error?

A

When you reject the null hypothesis when you shouldve accepted it

23
Q

What is a type 2 error?

A

When you say there is no sig difference when there is

Audience Analysis (1 decks)

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