Final Exam

Question 1

1934-Federal Commission Act

Answer 1

(Current Law Regulating Broadcasting)
FCC
Why? Spectrum Scarcity
Regulate "In the public Interest"
Licensed-->8 Years
Renewed

Question 2

Sec. 315-Equal Opportunity (P485)

Answer 2

All legally qualified Candidate, who ask within 7 days, only for a “Use”=Personal, Voice, Picture but NOT Regular: News casts, News interview program, News Event, or a documentary

Question 3

Lowest Unit Rates

Answer 3

For Advertising
45 days before primary
60 days before General Election

Question 4

How 315 Works

Answer 4

1. If two or more legally qualified candidates
   
   • A legally qualified candidate has publicly announced her candidacy and has secured a place on the ballot or is a serious write-in candidate
2. Are competing for the same elective office and
   
   • In a primary election, the test is weather they are running for the same nomination–the same office and the same political party
3. One candidate uses a broadcast station or cable system
   
   • A use is the candidate, the candidate’s picture or likeness or the candidate’s voice (but not the candidate’s Name only) being on they station or system–regardless of weather the candidate discusses the election
   • But it is NOT a use if the appearance is:
     
     • On a regularly scheduled Newscast
     • On a regularly scheduled news interview program
     • In on-the-spot news coverage
     • In a documentary (if the candidate’s appearance is NOT the primary focus)
4. The station or system, if asked,
   
   • A candidate must make a request within 7 days of his opponents use
5. Must provide equal opportunity to the other candidate(s)
   
   • Equal opportunity is the opportunity to react approx. the same audience for approx. the same amount of time
6. At the lowest unit rate or a comparable rate
   
   • Free if the first candidate did not pay for the time
   • At the lowest unit rate if ad runs 45 days before primary, 60 days before general election
   • At a rate comparable to the other advertisers if the ad runs outside the lowest unit rate periods
7. And without editing or censoring the candidate’s message

Question 5

Sec. 312(a)(7)

Answer 5

Applies only to Federal Candidates
Reasonable Access
To candidate for Federal Office
Not Ballot Issue

Question 6

Children’s Television Act-1990 (P.491)

Answer 6

Advertising: 12 mins/hr during week
10 1/2 Mins/ hr during weekend
3 hours a week of Educational/Informational Programs
FCC ruled that characters in children’s programs cannot appear in commercials before, during or after those programs