Final exam Flashcards
pass
Marshall McLuhan said it was the carrier of the best means of communicating
the medium
Which of the 5 parts of communication refers to ‘connecting, seeing and comprehending the meaning?’
the receiver
Which of the 5 parts of communication refers to noise and interference
the message
Which of the 5 parts of communication refers to what is said, how it is said or presented?
The sender
Which of the 5 parts of communication refers to the effectiveness and its success?
The feedback
Of the 6 basic theories of visual communication refers to the science of signs (anything that stands for something else)?
semiotics
Of the 6 basic theories of visual communication the one that refers to sensing + selecting + perceiving = seeing
Huxley/Lester model
Which of the 5 parts of communication refers to ‘connecting, seeing and comprehending the meaning?’
the receiver
Which of the 5 parts of communication refers to noise and interference
the message
Which of the 5 parts of communication refers to what is said, how it is said or presented?
The sender
Which of the 5 parts of communication refers to the effectiveness and its success?
The feedback
Of the 6 basic theories of visual communication refers to the science of signs (anything that stands for something else)?
semiotics
Of the 6 basic theories of visual communication the one that refers to sensing + selecting + perceiving = seeing
Huxley/Lester model
Of the 6 basic theories of visual communication the one that refers to shape, configuration, organizing the parts into meaningful wholes?
Gestalt
Of the 6 basic theories of visual communication the one that refers to ‘the real world rather than research labs’?
ecological
Of the 6 basic theories of visual communication the one that refers to an ‘eye-tracking system and ‘visual blueprinting’?
constructivism
Of the 6 basic theories of visual communication the one that refers to ‘robotics, artificial intelligence and interactive technology is?
cognitive
Which of the 5 parts of communication refers to ‘connecting, seeing and comprehending the meaning?’
the receiver
Which of the 5 parts of communication refers to noise and interference
the message
Which of the 5 parts of communication refers to what is said, how it is said or presented?
The sender
Which of the 5 parts of communication refers to the effectiveness and its success?
The feedback
Of the 6 basic theories of visual communication refers to the science of signs (anything that stands for something else)?
semiotics
Of the 6 basic theories of visual communication the one that refers to sensing + selecting + perceiving = seeing
Huxley/Lester model
Of the 6 basic theories of visual communication the one that refers to shape, configuration, organizing the parts into meaningful wholes?
Gestalt
Of the 6 basic theories of visual communication the one that refers to ‘the real world rather than research labs’?
ecological
Of the 6 basic theories of visual communication the one that refers to an ‘eye-tracking system and ‘visual blueprinting’?
constructivism
Of the 6 basic theories of visual communication the one that refers to ‘robotics, artificial intelligence and interactive technology is?
cognitive
Pictorial symbols in their hieroglyphic language as well as sound cues
phonograms
A sign or character that represents a whole concept
ideograph
A writing system that used pictographs to represent words and sounds
hieroglyphics
A form of substrate or crude paper
papyrus
How we sense light and color as an incomplete dynamic
sight
Which of the 5 parts of communication refers to ‘connecting, seeing and comprehending the meaning?’
the receiver
Which of the 5 parts of communication refers to noise and interference
the message
Which of the 5 parts of communication refers to what is said, how it is said or presented?
The sender
Which of the 5 parts of communication refers to the effectiveness and its success?
The feedback
Of the 6 basic theories of visual communication refers to the science of signs (anything that stands for something else)?
semiotics
Of the 6 basic theories of visual communication the one that refers to sensing + selecting + perceiving = seeing
Huxley/Lester model
Of the 6 basic theories of visual communication the one that refers to shape, configuration, organizing the parts into meaningful wholes?
Gestalt
Of the 6 basic theories of visual communication the one that refers to ‘the real world rather than research labs’?
ecological
Of the 6 basic theories of visual communication the one that refers to an ‘eye-tracking system and ‘visual blueprinting’?
constructivism
Of the 6 basic theories of visual communication the one that refers to ‘robotics, artificial intelligence and interactive technology is?
cognitive
Pictorial symbols in their hieroglyphic language as well as sound cues
phonograms
A sign or character that represents a whole concept
ideograph
A writing system that used pictographs to represent words and sounds
hieroglyphics
A form of substrate or crude paper
papyrus
How we sense light and color as an incomplete dynamic
sight
Which of the 5 parts of communication refers to ‘connecting, seeing and comprehending the meaning?’
the receiver
Which of the 5 parts of communication refers to noise and interference
the message
Which of the 5 parts of communication refers to what is said, how it is said or presented?
The sender
Which of the 5 parts of communication refers to the effectiveness and its success?
The feedback
Of the 6 basic theories of visual communication refers to the science of signs (anything that stands for something else)?
semiotics
Of the 6 basic theories of visual communication the one that refers to sensing + selecting + perceiving = seeing
Huxley/Lester model
Of the 6 basic theories of visual communication the one that refers to shape, configuration, organizing the parts into meaningful wholes?
Gestalt
Of the 6 basic theories of visual communication the one that refers to ‘the real world rather than research labs’?
ecological
Of the 6 basic theories of visual communication the one that refers to an ‘eye-tracking system and ‘visual blueprinting’?
constructivism
Of the 6 basic theories of visual communication the one that refers to ‘robotics, artificial intelligence and interactive technology is?
cognitive
Pictorial symbols in their hieroglyphic language as well as sound cues
phonograms
A sign or character that represents a whole concept
ideograph
A writing system that used pictographs to represent words and sounds
hieroglyphics
A form of substrate or crude paper
papyrus
How we sense light and color as an incomplete dynamic
sight
A symbol or icon that represents the object or word depicted
pictograph
They wrote the scrolls and meticulously created illuminated manuscripts
scribes
How we understand and filter what has been sensed visually
perception
The creator of the printing process that revolutionized our communication
Gutenberg
The new medium that emerged in 1839 and changed the world
photography
The ‘adaptations’ that the Greeks made form the Phoenicians that was later borrowed and completed by the Romans
alphabet
An oblong shape enclosing an inscription used as a graphic ornament
cartouche
A form of writing composed of wedge-shaped characters
cuneiform
The misunderstanding of the words or their context of slang
semantic noise
When the ‘medium’ that is used becomes ‘flawed’ which causes a common problem in the communication process.
channel noise
Which of the 5 parts of communication refers to ‘connecting, seeing and comprehending the meaning?’
the receiver
Which of the 5 parts of communication refers to noise and interference
the message
Which of the 5 parts of communication refers to what is said, how it is said or presented?
The sender
Which of the 5 parts of communication refers to the effectiveness and its success?
The feedback
Of the 6 basic theories of visual communication refers to the science of signs (anything that stands for something else)?
semiotics
Of the 6 basic theories of visual communication the one that refers to sensing + selecting + perceiving = seeing
Huxley/Lester model
Of the 6 basic theories of visual communication the one that refers to shape, configuration, organizing the parts into meaningful wholes?
Gestalt
Of the 6 basic theories of visual communication the one that refers to ‘the real world rather than research labs’?
ecological
Of the 6 basic theories of visual communication the one that refers to an ‘eye-tracking system and ‘visual blueprinting’?
constructivism
Of the 6 basic theories of visual communication the one that refers to ‘robotics, artificial intelligence and interactive technology is?
cognitive
Pictorial symbols in their hieroglyphic language as well as sound cues
phonograms
A sign or character that represents a whole concept
ideograph
A writing system that used pictographs to represent words and sounds
hieroglyphics
A form of substrate or crude paper
papyrus
How we sense light and color as an incomplete dynamic
sight
A symbol or icon that represents the object or word depicted
pictograph
They wrote the scrolls and meticulously created illuminated manuscripts
scribes
How we understand and filter what has been sensed visually
perception
The creator of the printing process that revolutionized our communication
Gutenberg
The new medium that emerged in 1839 and changed the world
photography
The ‘adaptations’ that the Greeks made form the Phoenicians that was later borrowed and completed by the Romans
alphabet
An oblong shape enclosing an inscription used as a graphic ornament
cartouche
A form of writing composed of wedge-shaped characters
cuneiform
The misunderstanding of the words or their context of slang
semantic noise
When the ‘medium’ that is used becomes ‘flawed’ which causes a common problem in the communication process.
channel noise
Which of the 5 parts of communication refers to ‘connecting, seeing and comprehending the meaning?’
the receiver
Which of the 5 parts of communication refers to noise and interference
the message
Which of the 5 parts of communication refers to what is said, how it is said or presented?
The sender
Which of the 5 parts of communication refers to the effectiveness and its success?
The feedback
Of the 6 basic theories of visual communication refers to the science of signs (anything that stands for something else)?
semiotics
Of the 6 basic theories of visual communication the one that refers to sensing + selecting + perceiving = seeing
Huxley/Lester model
Of the 6 basic theories of visual communication the one that refers to shape, configuration, organizing the parts into meaningful wholes?
Gestalt
Of the 6 basic theories of visual communication the one that refers to ‘the real world rather than research labs’?
ecological
Of the 6 basic theories of visual communication the one that refers to an ‘eye-tracking system and ‘visual blueprinting’?
constructivism
Of the 6 basic theories of visual communication the one that refers to ‘robotics, artificial intelligence and interactive technology is?
cognitive
Pictorial symbols in their hieroglyphic language as well as sound cues
phonograms
A sign or character that represents a whole concept
ideograph
A writing system that used pictographs to represent words and sounds
hieroglyphics
A form of substrate or crude paper
papyrus
How we sense light and color as an incomplete dynamic
sight
A symbol or icon that represents the object or word depicted
pictograph
They wrote the scrolls and meticulously created illuminated manuscripts
scribes
How we understand and filter what has been sensed visually
perception
The creator of the printing process that revolutionized our communication
Gutenberg
The new medium that emerged in 1839 and changed the world
photography
The ‘adaptations’ that the Greeks made form the Phoenicians that was later borrowed and completed by the Romans
alphabet
An oblong shape enclosing an inscription used as a graphic ornament
cartouche
A form of writing composed of wedge-shaped characters
cuneiform
The misunderstanding of the words or their context of slang
semantic noise
When the ‘medium’ that is used becomes ‘flawed’ which causes a common problem in the communication process.
channel noise
Which of the 5 parts of communication refers to ‘connecting, seeing and comprehending the meaning?’
the receiver
Which of the 5 parts of communication refers to noise and interference
the message
Which of the 5 parts of communication refers to what is said, how it is said or presented?
The sender
Which of the 5 parts of communication refers to the effectiveness and its success?
The feedback
Of the 6 basic theories of visual communication refers to the science of signs (anything that stands for something else)?
semiotics
Of the 6 basic theories of visual communication the one that refers to sensing + selecting + perceiving = seeing
Huxley/Lester model
Of the 6 basic theories of visual communication the one that refers to shape, configuration, organizing the parts into meaningful wholes?
Gestalt
Of the 6 basic theories of visual communication the one that refers to ‘the real world rather than research labs’?
ecological
Of the 6 basic theories of visual communication the one that refers to an ‘eye-tracking system and ‘visual blueprinting’?
constructivism
Of the 6 basic theories of visual communication the one that refers to ‘robotics, artificial intelligence and interactive technology is?
cognitive
Pictorial symbols in their hieroglyphic language as well as sound cues
phonograms
A sign or character that represents a whole concept
ideograph
A writing system that used pictographs to represent words and sounds
hieroglyphics
A form of substrate or crude paper
papyrus
How we sense light and color as an incomplete dynamic
sight
A symbol or icon that represents the object or word depicted
pictograph
