FINAL EXAM Flashcards
1
Q
The way a company identifies and groups customers according to common needs and wants
A
Global Market segmentation
2
Q
A type of segmentation based on country income and population, age, ethnic heritage, etc
A
Demographic Segmentation
3
Q
Type of segmentation that groups people according to attitudes, beliefs, interests, opinions, and lifestyles
A
Psychographic Segmentation
4
Q
Type of segmentation that utilizes user status and usage rate as Segmentation variables
A
Behavioral Segmentation
5
Q
Segmentation based on the benefit that buyers seek
A
Benefits segmentation
6
Q
The process of evaluating groups and picking the greatest potential based on growth, competition, compatibility, and feasibility
A
targeting
7
Q
A
