Final Exam

Question 1

The three E’s of radio/the business of radio>

Answer 1

Earn, Entertain & Educate

Question 2

Call letters for radio east or west of the mississippi. What letters would it start with

Answer 2

East: W
West: K
KDKA exception

Question 3

Define a non-commericla radio station?

Answer 3

No advertising.
Sponsorships, donors, government funding, grants,

Question 4

Two ways non-commercial stations keep the lights on?

Answer 4

Sponsorships, donors, government funding, grants, etc.

Question 5

The four categories for non-commercial stations

Answer 5

Public (Southwestern Pennsylvania)
Community (Waynesburg-borough)
Educational (WCYJ-FM)
Religious

Question 6

What did the Communications Act of 1934 do?

Answer 6

Created the FCC (Federal Communications Commission)

Question 7

What organization was cretaed of the Radio Act of 1927

Answer 7

FRC (Federal Radio Commission)

Question 8

The difference between FCC & FRC

Answer 8

FRC only deals with radio and FCC deals with everything.

Question 9

What does FCC do?

Answer 9

Create the rules, enforce the rules and hand out punishment

Question 10

Difference between radio ad and sponsorship?

Answer 10

Ads have a “call to action.” EX: Buy this, see this, get this, etc.
A sponsorship pays for something but there’s no call to action.

Question 11

What are the elements required in a legal top of the hour ID?

Answer 11

Call letters
Frequency
City of license

Question 12

What is the term of payment given and received for songs being played?

Answer 12

Payola

Question 13

What year was FM discovered?

Answer 13

1938

Question 14

The FCC reserved 20 channels on FM 88-92 for what type of radio?

Answer 14

Non-commercial radio stations

Question 15

Two advantages of traditional radio?

Answer 15

Simple format
Localized
FCC oversight
Free
Locality

Question 16

Two disadvantages of traditional radio

Answer 16

Ads
Limited range
FCC oversight

Question 17

Two advantages of satellite radio?

Answer 17

Limited FCC oversight
Wider range
Limited commercials

Question 18

Two disadvantages of satellite radio?

Answer 18

Subscription based
Limited FCC oversight

Question 19

Who said the “seven dirty words?”

Answer 19

George Carlin

Question 20

Who determines the ad rates at a radio station?

Answer 20

Sales manager

Question 21

Who determines the format for the radio station?

Answer 21

Owner

Question 22

An example of a legal ID for Waynesburg University station?

Answer 22

City of License: Waynesburg, Pa.
Frequency: 99.5
Call letters: WCYJ-FM

Question 23

What was the first Alert system used in radio?

Answer 23

CONELRAD, 1951 then EBS, 1963, EAS January 1, 1997

Question 24

Three agencies that oversee Emergency Alert System

Answer 24

FCC
NOAH
FEMA

Question 25

What is the role of the music director?

Answer 25

Choose what music plays and edits music.

Question 26

What does ROS stand for?

Answer 26

Run of Station

Question 27

A new type of broadcasting kicked off in 2001?

Answer 27

Satellite Radio

Question 28

An example of an on-air promotion?

Answer 28

Promoting a show on air, Station ID, Giveaways, etc.

Question 29

An example of an off-air promotion?

Answer 29

Billboards, Banners, Social Media, etc.

Question 30

FCC requires seven items for on-air contests, What are they?

Answer 30

- Entering procedures - Eligibility requirements - Deadlines - When or if prizes can be won - The value of the prize - The procedure for awarding prizes - Any tie-breaking procedures

Question 31

What does PSA stand for?

Answer 31

Public Service Announcement Ex: The American Red Cross is doing a blood drive

Question 32

What does the EAS system do?

Answer 32

Alerts the public in instances of severe weather, Military action, Amber Alerts, Silver Alerts and More.