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TM 472 - Jeremy Whaley > Final Exam > Flashcards

Final Exam Flashcards

1
Q

True or False

Casino owners and senior executives have access to the vault/main bank.

A

False

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2
Q 
Which of the following are central cashiering functions
Public Cashiering
Table Games fill / credit cashiering
Casino Credit Cashiering
All of the Above
A

Answer is all of the above

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3
Q

The text notes of the casino gaming done on credit represents what percentage of total play in Atlantic Casino

A

15% - 19%

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4
Q

The instrument used to draw down on an established casino credit line is called a:

A

Marker

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5
Q

Tells the story of the company’s strategy by articulating a sequence of cause and effect relationship.
Highlights suboptimal tradeoffs that managers may make when they fail to consider operational and financial.
Limits the numbers of measures to only the most critical.
All of the Above

A

A good balanced scorecard:

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6
Q

Return on Investment (ROI) is calculated as:

A

Income (profit) divided by investment

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7
Q

The cost analysis area that is generally the most critically important to the casino business is:

A

Labor Costs

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8
Q

The first step in designing casino performance reports is to choose performance measures that align within.
True or False

A

True

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9
Q

Examples of aggregate economic activity measures used to forecast (predict) future business.
Auto traffic counts of visitors to a city
Hotel Occupancy statistics
Average expenditures per visitor or admission
All of the Above

A

All of the above

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10
Q

On a Profit & Loss (P&L) statement, how do you calculate dollar variance to budget for a P& L.
A. Expected Result (budget) minus Actual results
B. Actual Results minus Expected Results (Budget)
C. Prior Year Results plus Actual Results.
D. Expected Results (budget) plus Actual Result

A

A. Expected result (budget) minus Actual Results

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11
Q

The process of attempting to reach the market directly through such media as mail or telephone.

A

Direct Marketing

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12
Q

Any paid, non-personal communication transmitted through mas media by an identified sponsor

A

Advertising

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13
Q

Refers to how often people do something

A

Frequency

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14
Q

Term used by Casino employees to describe a big bettor.

A

Whale

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15
Q

Short for complimentary goods or service given to players and can apply to things as low cost as drinks to full, attract players to a certain casino.

A

Comps

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16
Q

The process by which individuals decide what, when, where, how, and from whom to purchase goods and service

A

Consumer behavior

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17
Q

A strategic marketing process to coordinate seller - initiated efforts to set up channels of information and persuasion.

A

Promotions

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18
Q

Develops interactive communication with the casino’s best customers

A

Direct Marketing

19
Q

What is CVB

A

An abbreviation of convention and Visitor Bureau.

20
Q

A form of comp in which a group of known and rated gamblers are brought to the casino and are expected to party in style.

A

Junket

Casino Dictionary page 57

21
Q

A paid marketing communication that stimulates short-term consumer purchases.

A

Sales Promotions

22
Q

Once the person makes the decision, there is a post-purchase evaluation where the person asks himself/herself.

A

Cognitive dissonance

23
Q

A casino term referring to a person who consistently bets high stakes: commonly called a “high roller.”

A

Premium Player

24
Q

A progressive behavior disorder in which an individual has an uncontrollable urge to gamble

A

Compulsive Gambler

25
Q

A Casino employee who provides a personal service link between the casino and premium players

A

Casino Host

26
Q

A large, easily identifiable, and accessible group of people who have common interests so that a company can sell to them

A

Target Market

Page 105 Dictionary

27
Q

A system of storing and retrieving information on reservation, room availablility, and room rates, may also……

A

PMS

page 78

28
Q

A revenue management approach used to maximize the sales of perishable inventories by controlling prices and capacity.

A

Yield Management

29
Q

In craps play, when a shooter tries to throw the dice so that a four, five, or six, eight, nine, or ten on the come-out roll and then tries to roll the same number before throwing a seven.

A

Points

page 79

30
Q

A process that has adopted the usage-rate segmentation and grouped travel markets based on either the length of stay or the ….

A

Volume segmentation

hashimoto page 71

31
Q

External environments or things you, as a business, cannot control, but influence the way that you do business.

A

Macro-Marketing Factors

32
Q

SMERF is an acronym for

A

Social, Military, Ethnic, Religious, and Fraternal

33
Q

An abbreviation for food and beverage

A

F&B

34
Q

Refers to how many people actually use the media

A

Reach

35
Q

A Marketing acronym for attention, interest, desire, and action.

A

AIDA

36
Q

In going there appears to be no demographic profile that can be used to pinpoint exactly who will be gamblers. So a _______. patterns can be used to give a clue as to who comes

A

Behavioral segmentation

37
Q

Objective statistical information about an individual.

A

Demographic segmentation

38
Q

What is DMO

A

Destination marketing organizations

39
Q

Marketers divide their guest by the state, zip code, or country where they live

A

Geographic segmentation

40
Q

Systems provide this dollar value, based upon the length of time a player plays, the speed at which they play, the selected machine or live game and the hold percentage of the game played.

A

Player tracking

41
Q

Property management system; a system of storing and retrieving information on reservations rooms availability and room rates

A

PMA

42
Q

Players learn of an offer and then go to the casino to obtain the deal

A

Pull strategy

43
Q

Try to push offer or package through the players club or casino host to a player

A

Push strategy

TM 472 - Jeremy Whaley (1 decks)

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