Final exam Flashcards
Levels of strategy in business
CORPORATE STRATEGY
BUSINESS STRATEGY
FUNCTIONAL AREA STRATEGY
TACTICAL PLANS & ACTIONS
BUSINESS STRATEGY
- is about how the individual businesses should compete in their particular markets
FUNCTIONAL AREA STRATEGY
concerned with how the components of an organization deliver effectively the corporate- and business-level strategies in terms of resources, processes, and people.
TACTICAL PLANS & ACTIONS
specific actions within one year to implement strategies.
Levels of strategy in business (picture)
Mission
why we exist
TAIPPP
Values
What we believe in and how we will behave
Vision
What we want to be
Objective
Ends. What organization seeks to achieve
Scope
Domain. Where organization competes
Advantage
Means. How will it win against competition
CORPORATE STRATEGY
- is concerned with the overall scope of an organization and how value is added to the constituent businesses of the organizational whole.
Hierarchy of company statements
Examples of strategy expressed in OSA framework
Three time horizons
Strategy: design or process?
Real-life strategy
Expectations and purposes
Stakeholders
are those individuals or groups who depend on the organization to fulfill their own goals and on whom, in turn, the organization depends.
Stakeholders in a large organization
Classification of stakeholders
A. Economic stakeholders
B. Social/political stakeholders
C. Technological stakeholders
D. Community and society stakeholders
E. Internal stakeholders
Economic stakeholders
Economic stakeholders, including suppliers, customers, distributors, banks and owners (shareholders).
Social/political stakeholders
Social/political stakeholders, such as policy-makers, local councils, regulators and government agencies may influence the strategy directly or via the context in which the strategy is developed.
Technological stakeholders
Technological stakeholders, such as key adopters, standards agencies and ecosystem members supplying complementary products or services (e.g. applications for particular mobile phones).
Community and society stakeholders
Community and society stakeholders, who are affected by what an organisation does: for example, those who live close to a factory or, indeed, groups in the wider society. These stakeholders typically lack the formal powers of social/political stakeholders such as local
councils, but may form activist groups to influence the organisation.
Oi, more passion, more passion, more passion
More energy, more energy
Internal stakeholders
Internal stakeholders, who may be specialized departments, local offices and factories or employees at different levels in the hierarchy
Common conflicts of expectations
Stakeholder mapping …
… identifies stakeholder power and attention in order to understand strategic priorities.
I like to
move it move it
How interested each stakeholder group is?
The attention they pay to the organisation and particular issues within it.
Whether they have the power to influence priorities?
Power is the ability of individuals or groups to persuade, induce or coerce others into following particular strategies
Stakeholder map
Power (Y axis)
is the ability of individuals or groups to persuade, induce or coerce others into taking particular actions
Atention (X axis)
attention that stakeholders pay to a particular organization. Influenced by how important an issue is, do they have channels for information, can they cognitively process/understand what is going on.
Stakeholder mapping: Sheffield theaters
Stakeholder mapping: power/interest matrix (4langeliai)
Stakeholder mapping: Sheffield theaters with A B C d players
Multiple stakeholders have
wildly different expectations
Strategy formulation often
is a process of balancing and compromise, rather than the logical process of optimization.
Corporate governance
is concerned with the structures and systems of control by which managers are held accountable to those who have a legitimate stake in an organization.
The governance framework describes:
- whom the organization is there to serve and
- how the purposes and priorities of the organization should be decided.
Governance chain
shows the roles and relationships of different groups involved in the governance of an
organization.
The chain of corporate governance: typical reporting structures
Governance chains work imperfectly because
- Lack of clarity on who the end beneficiaries are
- Unequal division of power between different “players” in the chain
- Different levels of access to information
- Pursuit of self interest by agents
- Using measures and targets reflecting their self interests, not interests of beneficiaries.
Models of corp. governance: Shareholder model
Advantages of the shareholder model
- Higher rate of return for investors
- Encourages higher risk-taking, thus higher growth of the economy
- Separation of ownership and management enables more objective decisions
Disadvantages of the shareholder model
- Dispersed ownership prevents close monitoring of management
- Tendency to focus on short-term gains
- Top manager greed
Stakeholder model
Models of corp. governance: Stakeholder model
Advantages of the stakeholder model
- Wider interests are taken into account
- Power resides with fewer investors -> easier to monitor and intervene
- Reduced pressure for short-term results
Disadvantages of the stakeholder model
- Close monitoring leads to interference, slow decision process, and loss of objectivity
- Long-term investments made with below-market ROI
- Fewer alternatives in raising finance
Governing bodies influence on strategy
Best practice principles of board composition
- Independence from management – increased role of non-executive directors
- Competence to scrutinize the activities of managers
- Time to do their job – limited number of positions that a single person can hold
- Behavior of boards – respect, trust, ‘constructive friction’, fluidity of roles, individual and collective responsibility.
Corporate social responsibility (CSR)
is the commitment by organizations to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large.
Corporate social responsibility stances
Mission statements
- Clearly articulated
- Relevant to the organisation
- Current
- Positive in tone
- Set the organization apart from other organizations
Vision statements
- Concise – should be easy to communicate and remember.
- Clear – They can be understood without extended presentation and discussion.
- Future-oriented – does not consist of a one-time, specific goal or productivity target (e.g. sales or profit), that can be met and then discarded.
- Stable – visions do not shift in response to short-term trends or market changes.
- Challenging
Concise
should be easy to communicate and remember
SBU
Strategic business unit
Strategic Business Unit (SBU)
supplies goods or services for a distinct domain of activity.
SBUs can be identified by:
- Market-based criteria (similar customers, channels and competitors).
- Capability-based criteria (similar strategic capabilities).
Criteria for Identifying SBUs
External (market-based) Criteria for Identifying SBUs
Same customer types
Same channels
Similar competitors
Internal (capability-based) Criteria for Identifying SBUs
Similar products/services
Similar Technologies
Similar resources and competencies
How many SBUs does „Klaipėdos autobusai“ have?
The purpose of SBUs
} To decentralise initiative to smaller units within the corporation so SBUs can pursue their own distinct strategy.
} To allow large corporations to vary their business strategies according to the different needs of external markets.
} To encourage accountability – each SBU can be held responsible for its own costs, revenues and profits.
Strategic planning:
External and internal environment analysis
SWOT analysis
TOWS matrix
Objectives: Gap analysis
GAP analysis: workflow
Strategic Planning
Defining competitive scope
Competitive advantage – typical definition
“Competitive advantage is any activity a firm does especially well compared to activities done by rival firms, or any resource a firm possesses that rival firms desire.”
How can companies measure competitive advantage?
Two examples of competitive advantage
Advantage or disadvantage?
Two fundamental features of all sources of competitive advantage
- Benefits to the company
- A barier
Benefits to the company.
Allows to significantly increase cash flow (revenues) or any combination of higher prices, lower costs and/or reduced need for investments.
A barrier
Reasons why it is difficult for current and future competitors to do the same.
Scale economies
when unit costs decline with a number of units produced.
Reasons for scale economies
- Declining part of fixed costs
- Volume/area relationships.
- Purchasing economies.
- Learning economies.
- Distribution network density.
Volume/area relationships
Where costs are tied to area while utility to volume. Provides reduced costs per unit with scale increase. (Example larger tanks for milk).
Purchasing economies
Buying more costs less.