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final exam Flashcards

1
Q

Benefits of International Marketing

A
  • Competition within the national market is becoming too intense
  • Sales and profits are declining in national markets
  • International markets offer the opportunity to increase the product lifecycle for products with a lifecycle coming to an end in the national market (introduction, growth, maturity, decline)
  • Overseas market contains similar market segments
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2
Q

Technologies driving the 4th Industrial Revolution

A
  • Blockchain
  • Internet of Things
  • Artificial Intelligence
  • 3D Printing
  • Virtual Reality
  • Augmented Reality
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3
Q

Noncustomers

A

1st = Soon-to-be
2nd = Refusing
3rd = Unexplored

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4
Q

Advantages of Digital Marketing

A
  • Flexibility
  • Affordable costs
  • Specific segmentation
  • Measurement
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5
Q

creation of email marketing

A
  1. Find an eye-catching title
  2. Less is more
  3. Put the logo at the beginning
  4. Call to action (CTA)
  5. Social media buttons
  6. Data in the footer
  7. Unsubscribe button
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6
Q

Main Digital Marketing Trends

A
  • Growth of ephemeral content (snapchat)
  • Voice search SEO (amazon Alexa)
  • Organic read is dead (segmented ads)
  • E-commerce boom (Instagram shops)
  • Mobile is the priority
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7
Q

5 keys to successful content marketing

A
  1. Understand your audience
  2. Keyword research (integrate them in blogs and content published)
  3. Identity effective content (format, what kind of content)
  4. Develop your brand’s voice
  5. Stay consistent
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8
Q

types of stories

A
  • Educational
  • Capitalizing on the News of the Day
  • Client Stories
  • Personal Stories
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9
Q

What are Neuromarketing’s methods?

A
  • Sensory marketing
  • Eye tracking
  • FMRI
  • EEG
  • Facial coding
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10
Q

Bartle’s types of players in a game

A

Achiever
Explorator
Socializer
Killer

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11
Q

Gamification’s core drives

A
  • Epic calling
  • Development
  • Empowerment
  • Ownership
  • Social influence
  • Scarcity
  • Unpredictability
  • Loss & avoidance
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12
Q

Buyer Decision Process

A
  1. Problem recognition
  2. Information research
  3. Evaluation of alternatives
  4. Purchase decision
  5. Post-purchase evaluation
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13
Q

Adopter Categories

A
  1. Innovators
  2. Early adaptors
  3. Early majority
  4. Late majority
  5. Laggards
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14
Q

Maslow’s Hierarchy of Needs

A

Physiological
Security
Love and belonging
Esteem
Self-actualization

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15
Q

Consumer Behavior Trends for 2023

A
  • less is more
  • mindful
  • champion consumer
  • self sufficient
  • i want it now
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16
Q

Types of Diversity Marketing

A

Gender
Disability
Culture
Racial
Age
Sexual

17
Q

Environmental factors include

A

Music
Lighting
Smell
Organization
Innovation

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