final exam Flashcards
1
Q
Benefits of International Marketing
A
- Competition within the national market is becoming too intense
- Sales and profits are declining in national markets
- International markets offer the opportunity to increase the product lifecycle for products with a lifecycle coming to an end in the national market (introduction, growth, maturity, decline)
- Overseas market contains similar market segments
2
Q
Technologies driving the 4th Industrial Revolution
A
- Blockchain
- Internet of Things
- Artificial Intelligence
- 3D Printing
- Virtual Reality
- Augmented Reality
3
Q
Noncustomers
A
1st = Soon-to-be
2nd = Refusing
3rd = Unexplored
4
Q
Advantages of Digital Marketing
A
- Flexibility
- Affordable costs
- Specific segmentation
- Measurement
5
Q
creation of email marketing
A
- Find an eye-catching title
- Less is more
- Put the logo at the beginning
- Call to action (CTA)
- Social media buttons
- Data in the footer
- Unsubscribe button
6
Q
Main Digital Marketing Trends
A
- Growth of ephemeral content (snapchat)
- Voice search SEO (amazon Alexa)
- Organic read is dead (segmented ads)
- E-commerce boom (Instagram shops)
- Mobile is the priority
7
Q
5 keys to successful content marketing
A
- Understand your audience
- Keyword research (integrate them in blogs and content published)
- Identity effective content (format, what kind of content)
- Develop your brand’s voice
- Stay consistent
8
Q
types of stories
A
- Educational
- Capitalizing on the News of the Day
- Client Stories
- Personal Stories
9
Q
What are Neuromarketing’s methods?
A
- Sensory marketing
- Eye tracking
- FMRI
- EEG
- Facial coding
10
Q
Bartle’s types of players in a game
A
Achiever
Explorator
Socializer
Killer
11
Q
Gamification’s core drives
A
- Epic calling
- Development
- Empowerment
- Ownership
- Social influence
- Scarcity
- Unpredictability
- Loss & avoidance
12
Q
Buyer Decision Process
A
- Problem recognition
- Information research
- Evaluation of alternatives
- Purchase decision
- Post-purchase evaluation
13
Q
Adopter Categories
A
- Innovators
- Early adaptors
- Early majority
- Late majority
- Laggards
14
Q
Maslow’s Hierarchy of Needs
A
Physiological
Security
Love and belonging
Esteem
Self-actualization
15
Q
Consumer Behavior Trends for 2023
A
- less is more
- mindful
- champion consumer
- self sufficient
- i want it now