Final Exam Flashcards
5 Basic Categories of Speech (canons of rhetoric)
invention, arrangement, style, delivery, memory
Reasoning
falls under the canon of rhetoric called invention
Invention
the material that goes into a speech; content, topics, arguments, and evidence
Logos
the use of evidence and reasoning to support a claim
A well structured argument
data leads to a claim, supported by evidence
Rhetoric
the faculty of observing in any given case the available means of persuasion, stated by Aristotle
Supporting material
the material grounding of an argument that can provide evidence for the argument itself or supplement a claim with vividness, clarity, and emotional salience
Ethos
the speaker’s credibility, strengthened by good support
Facts and statistics
support that provides an empirical or quantitative basis for an argument, a direct way to add authority to claims and position oneself as knowledgable
Critical orientation
helps to prevent flaws in arguments or identify weaknesses in opposing arguments
Definitions
Aimed at establishing common meaning between speaker and audience, Can serve the purpose of: clarity, precision, and persuasion
Clarity
explicitly defining terms
Precision
establishing the ground we intend to defend or setting aside other ground as irrelevant to the debate
Persuasion
carefully controlling the definitions and terms can establish associations that influence credibility or carry emotional weight
Examples
a type of support that illustrates a general category of things by referencing a specific case
Literal analogy
direct comparison between two entities
Analogies
a type of support that makes an unfamiliar topic more accessible by comparing it with a familiar topic
Figurative analogy
indirect comparison between two topic areas
Testimony
A type of support that draws on the knowledge and experience of others to sustain an argument
Expert Testimony
References the specialized knowledge of authorities within a specific discipline
Eyewitness Testimony
Provided by a person with direct experience of a specific event
Lay Testimony
Attempts to represent the thoughts and feelings of everyday people (non experts) on an issue, attempts to establish popular opinion, rather than specialized knowledge or the facts of a case
Narratives
Refers to a story that describes a series of events with a beginning, middle, and end, May be direct nonfictional accounts or fictional allegories of the world around us, Help accentuate central themes
Homo narrans
A theory by Walter R. Fisher surrounding narrative communication that’s states that humans are fundamentally storytelling animals
Narrative probability
Refers to the extent to which a story coheres internally
Narrative fidelity
A test of the extent to which an audience is able to align their own worldview with the oe presented in the narrative
Syllogism
A formal philosophical arrangement that includes a major premise, minor premise, and conclusion, Sets each of these parts out carefully and explicitly in pursuit of a truth that can be defended
Major premise
a universal statement that makes a broad generalization (humans are mortal)
Minor premise
a particular statement that establishes a related specific instance or fact (Socrates is human)
Conclusion
synthesizes the two premises into a validated statement (Socrates is mortal), may contain flaws such as hasty generalizations, stereotyping, or inaccurate premises