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MKT 250 > Final Exam > Flashcards

Final Exam Flashcards

1
Q

What do you do to ask inclusive questions?

A

-Open Ended
-Non-Biased
-Single Question>Multiple questions at once

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2
Q

In a memo. what information should you include after your name in the “From:” section?

A

Title
Initials in blue

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3
Q

Relevance Statement is…

A

Reason for writing the memo

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4
Q

Thesis statement is

A

your recommendation

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5
Q

Preview statement is

A

providing the layout/organization of your memo

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6
Q

Topic sentence is..

A

the main argument

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7
Q

What is the 5/3 rule?

A

5: no more than 5 sentences in a paragraph
3: you don’t want 1 individual sentence that is 3 lines or more

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8
Q

What is included in the last paragraph of a memo?

A

-Deductive Logic
-Synthesis of previous arguments
-Implementation statement/ action steps

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9
Q

Strategic Implementation of Ideas: Presentation, Layout

A
  1. Attention Getter
  2. Relevance
  3. Credibility
  4. Thesis
  5. Preview/ Agenda
  6. Body
  7. Conclusion
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10
Q

How to overcome nervousness:

A

-Engage in cognitive restructuring
-Take diaphragmatic breaths
-Avoid drinking caffeine right before presenting
-Use your space and gesture

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11
Q

Structure of Executive Summary

A

-Problem/ Need
-Solution/Value proposition
-Action

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12
Q

Ethos

A

Credibility

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13
Q

Pathos

A

Emotion

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14
Q

Logos

A

Logic

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15
Q

Toulmin Model: Logical Argumentation

A
  1. Claim
  2. Grounds(evidence)
  3. Warrant (explain why grounds supports claim)
  4. Backing: offers support for reliability of the warrant
  5. Qualifier: provides cases when claim is true
  6. Rebuttal: Identifies and refutes objections
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16
Q

Ad Hominem (Personal Attack)

A

Attacking a person for a character trait, rather than the quality or soundness of their argument

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17
Q

Appeal to misplaced authority

A

accepting the testimony of experts outside of their field

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17
Q

Bandwagon

A

Majority of other people will support
-Trying to prove a conclusion

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18
Q

Red Herring

A

Ignoring the question and changing the issue at hand

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19
Q

Begging the question also circular reasoning

A

Providing a premise that is also your conclusion
-Re wording your ideas without adding new logic

20
Q

Hasting generalization

A

considering certain, exceptional cases and generalizing to different broader cases
-assuming a group of people do something just because one person does

20
Q

False Cause

A

Incorrectly assuming one event causes another

21
Q

GPT stands for

A

Generative pre trained transformer

22
Q

Where do you put your name tag at an event

A

Left side over your heart

23
When introducing others what order is it in?
Always introduce the person with most authority first
24
In a presentation, no more than how many colors should you use in a presentation
2
25
Audience Analysis: What are demographics?
Age, Gender, Race, Income, Family
26
Audience Analysis: What are psychographics?
Personality traits, hobbies
27
People remember things most by what order they are presented in: First thing stated is what effect?
Primary effect
28
People remember things most by what order they are presented in: Last word stated is what effect?
Recency effect
29
Is speaking or listening more important in the communication process?
Speaking and listening are equally important
30
Presentation: What is the recommended font size for heading and body?
Heading: 40-44 Body: 24-36
31
T/F: Use clip art on your presentations
False
32
T/F: use contrasting colors
True
33
T/F: you don't have to use consistent slideshow design
False
34
Outline of a keeping in touch email:
1.Subject line 2.Greeting 3.Friendly Remark 4.News or update with direct connection 5.Action steps or final take aways 6.Valediction
35
Monroe's Motivated Sequence(5 steps)
1.Attention 2.Need/Problem 3.Satisfaction/Solution 4.Visualization 5.Action
36
What is the name of the misconception defined as everyone will see how nervous we are?
Illusion of transparency
37
What is the name of the misconception that everyone will judge us
Spotlight effect
38
How many bullet points and words per point should there be on a slide?
7 Points 7 words per Point
39
Most only listen at ____ % efficiency
25%
40
In an A3 template, how many times do you ask why?
5
41
how many megabytes of an email?
20 MB or less
42
How many hours does a CEO spend reading?
???
43
When is the best time to introduce team members
??? beginning or whenever their slide comes?
44
Is the emotional state a psychographic or a demographic
Psychographic
45
T/F Your memo should start with your thesis
False, It starts with your relevance statement
46
Order of the introduction paragraph
Relevance, thesis, preview

MKT 250 (2 decks)

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