FINAL EXAM

Question 1

Mid Cent. Modern (Inspo, response, utiopian, style, goal)

Answer 1

Inspired by: Modernist design, the future
Response to : the economic boom caused by the end of WW2
Utopian aspirations: Yes
Total style: Yes
Goal:$$$, creation of products for money

Question 2

Key figures of MidCent. Modern

Answer 2

Raymond Loewy:
-Italian-American product designer
-Pioneer of industrial design
-Gestether, Studebaker, Shell, Lucky Strike, etc
Henry Dreyfuss:
-American industrial designer
-Focus on interaction between humans and design (human analysis factor)

Reid Miles:
-American graphic designer and photographer
-Album cover design for Blue Note records
-Often monochromatic designs using photography

Mary Blair:
American artist and Animator for Disney
Eames:
You know this

Question 3

Characteristics of MidCent. Modern

Answer 3

Dynamic lines, streamlined, futuristic, optimistic and whimsical, new materials, fragmentation and fine lines, twinkles, transport and space, polynesian influence, starbursts

Question 4

Associated with MidCent. Modern

Answer 4

Consumerism, Optimism, Space and transport, Danish Modern, Googie Architecture, erratic forms, sweeping lines, Industrial design

Question 5

Swiss Style (Inspo, response, utiopian, style, goal)

Answer 5

Origin: Switzerland
Inspired by: De Stijl, Constructivism, Bauhaus
Goal: Clear Communication

Question 6

Swiss Figures

Answer 6

Josef Muller-Brockmann:
Author of “Grid Systems in Graphic design
-Swiss designer and teacher
-Editor of “New Graphic Design”

Saul Bass
-American designer and filmmaker
-Distinct film title sequences; timeless logos

Paul Rand
-Convinced business world that design is an effective tool
-Commercial artist = graphic designers; problem solvers

Question 7

Characteristics of Swiss Style

Answer 7

Simple, clarity, negative space, primary design, grid system, bold, colorful shapes, photography, type as primary element, typography: sans serif

Question 8

Associated with Swiss Style

Answer 8

Grids, clarity, efficiency, visual consistency, Margins, modules columns, rows, flowlines, spatial zones, alleys, Corporate ID, Styel Guides, Helvetica

Question 9

1980s Design (Inspo, response, utiopian, style, goal)

Answer 9

Place of origin: U.S.
Inspired by: New technology, changing media, Art Deco, surrealism
Goal: Commerce
Utopian aspirations: No
Total style: Yes

Question 10

Figures of ’80s

Answer 10

Patrick Nagel
-American graphic designer and illustrator
-Precision paintings and prints depicting powerful women

Lisa Frank
-Children’s surreal stickers and products

The Memphis Group
-Group of Italian designers founded by Ettore Sottsas
-designed bright, geometric furniture, textiles, and decorative arts t

Drew Struzan
-Proficient movie poster illustrator

Question 11

Characteristics of ’80s

Answer 11

Lasers and grids, geometric, stylized and polished, glamour,extremely colorful, excess; wavy lines, airbrushed, neon pastel, confetti and sprinkles

Question 12

Associated with ’80s

Answer 12

Neon-noir, Art Deco, Changing media

Question 13

Postmodern (Inspo, response, utiopian, style, goal)

Answer 13

Influenced by: All previous styles
Goal: To utilize or combine any and all styles and techniques to celebrate diversity, complexity,
and social commentary

Question 14

Figures of Postmodern

Answer 14

Paula Scher
-American graphic designer who ushered in post-modern thinking
-Got her start doing Album Covers
-Influential to New York broadway/performance style

Wolfgang Weingart
-Father of the Swiss Punk movement

Milton Glaser
-Influential American graphic designer
-Founding member of “Push Pin studio”
-Known for iconic designs including “I [heart] NY”

Question 15

Associated with Postmodern

Answer 15

Vernacular design, Deconstruction, Expressionism, social commentary, pluralistic design, pop art, historical reference