Final exam Flashcards
Corporate public relations focuses on
reputation/relationship management. That makes the director or vice president of corporate communication responsible for organizational goodwill. What’s goodwill?
The good relationship between a business enterprise and its customers reckoned as an intangible asset. The value of an organization beyond tangible assets on its book or the difference between a company’s
market value and the value of its tangible assets.
What two factors in situational crisis
communication theory intensify
attribution of responsibility?
History of crises
Prior negative reputation
Geert Hofstede, a psychologist for IBM, identified five basic cultural dimensions among international employees.
The dimensions were power-distance measures, individualism vs. collectivism, masculinity/femininity,
uncertainty avoidance and long term/short-term orientation. On the individualism/collectivism scale, North
Americans and Western Europeans generally gravitated toward individualism. Name one region/continent where
Hofstede found more collectivist cultures?
Asia or Latin America
What three types of crisis attributions
does situational crisis communication
theory identify?
Accident
Victim
Preventable
Before a public relations practitioner can write a news release, he or she must have some idea of what constitutes news. Because news is whatever a news gatekeeper says is
news, we use certain news elements and values to identify items that might make a gatekeeper’s cut. Which news values do the following sentences emphasize most?
-More than 5,000 Virginia Tech students gathered on the Drillfield to celebrate the football team’s victory.
Magnitude
Before a public relations practitioner can write a news release, he or she must have some idea of what constitutes news. Because news is whatever a news gatekeeper says is
news, we use certain news elements and values to identify items that might make a gatekeeper’s cut. Which news values do the following sentences emphasize most?
-Technical problems have delayed Endeavor’s final liftoff until at least Sunday. NASA officials say poor weather this weekend may delay the launch further.
Suspense
Before a public relations practitioner can write a news release, he or she must have some idea of what constitutes news. Because news is whatever a news gatekeeper says is
news, we use certain news elements and values to identify items that might make a gatekeeper’s cut. Which news values do the following sentences emphasize most?
-President Donald Trump is heading to
his New York home for Christmas.
Prominence
Before a public relations practitioner can write a news release, he or she must have some idea of what constitutes news. Because news is whatever a news gatekeeper says is
news, we use certain news elements and values to identify items that might make a gatekeeper’s cut. Which news values do the following sentences emphasize most?
-John Smith was the first man to enroll at the College of Saint Elizabeth, a formerly all-women’s school in Convent Station, N.J.
Sex
Before a public relations practitioner can write a news release, he or she must have some idea of what constitutes news. Because news is whatever a news gatekeeper says is
news, we use certain news elements and values to identify items that might make a gatekeeper’s cut. Which news values do the following sentences emphasize most?
-National Weather Service officials in
Blacksburg confirmed that a tornado
destroyed one home and a barn one mile west of the Virginia Tech campus last month.
Proximity
What tactic do many entertainment
publicists use to churn out constant
information about a client?
Drip by drip
According to your textbook, nonprofit membership organizations represent many levels and types of groups. What type membership groups (trade
associations, labor unions, professional associations, advocacy group, chambers of commerce) do the
following organizations represent?
-National Association of Home Builders
Trade group
According to your textbook, nonprofit membership organizations represent many levels and types of groups. What type membership groups (trade
associations, labor unions, professional associations, advocacy group, chambers of commerce) do the
following organizations represent?
-American Medical Association
Professional Association
According to your textbook, nonprofit membership organizations represent many levels and types of groups. What type membership groups (trade
associations, labor unions, professional associations, advocacy group, chambers of commerce) do the
following organizations represent?
-National Rifle Association
Advocacy group
According to your textbook, nonprofit membership organizations represent many levels and types of groups. What type membership groups (trade
associations, labor unions, professional associations, advocacy group, chambers of commerce) do the
following organizations represent?
-United Auto Workers
Labor union
How does information delivered by
Business Wire or PR Newswire differ
from information delivered by the
Associated Press?
-‘Business Wire’ and ‘PR Newswire’ deliver news releases to subscribers. Those releases are written and edited by the originating organizations. Those organizations pay to have the
news release services deliver them as written. The services don’t originate or edit copy.
-‘The Associated Press’ is a cooperative news-gathering organization. It pays journalists to gather information and
write stories. It pays editors to act as gatekeepers. AP generates news stories for distribution to member news organizations and controls what those stories say.
The United States has been involved in public diplomacy since World War II. From 1948 to 1999, the United States
Information Agency directed that activity. The agency started overseas broadcast operations such as the Voice of America. VOA, Radio Sawa and other U.S.-funded radio and TV operations are still broadcasting U.S. messages to people in other countries. Few Americans have ever heard these
broadcasts. What 1948 law prohibits the federal government from directing public diplomacy efforts toward U.S. citizens?
The United States Information and Education Exchange Act of 1948 (Smith-Mundt Act)
NPR reported that BP had eliminated much of its public and government relations staff before the Deepwater Horizon mishap in April 2010. The goal
was to cut operating costs. As a result, when the accident in the Gulf happened, the company wasn’t
prepared to communicate three key messages. What were they?
-BP was accountable.
-BP was concerned about the situation.
-BP had a plan to address the situation.
Lobbying is a subspecialty of government affairs. What’s the purpose of lobbying?
Legislative advocacy for an
organization—working for the passage,
defeat or amendment of proposed
legislation or regulatory policies.