FINAL EXAM Flashcards
Globalization and culture
Behaviors, beliefs, knowledge, technologies, etc. are mobile
Media as a courier of culture
culture is becoming globalized due to its spread through media (ex. social media)
Digital divide
half of the world population is offline
cultural imperialism
ideas and practices of one culture imposed upon others
westernization
values systems, institutions, and material goods are spreading from west and replacing non-western values
pidgin language
language with no native speakers, develops in a single generation after 2 or more language groups come into contact
creole language
pidgin language passed on to future generations; more vocab and developed grammar
linguistic diversity
has been cut in half in the past 500 years
genocide
destruction of a group (killing or preventing birth)
ethnocide
destruction of a culture
cultural homogenization
cultures are gradually becoming the same
cultural hybridization
not one single culture, but many cultures with similarities and differences
popular culture
Mass produced media (music, films, shows, ads, etc.) that involves values, belief systems, and cultural practices
globalization and marketing
marketing helps globalize western values that encourages consumption
cultural misappropriation
process where one entity benefits from another culture without permission and without giving something in return.
cultural borrowing
can result from inspiration or respect (diffusion as a part of cultural exchanges)
Consumption (through?)
through entertainment, goods, services, and space (ex. national park, amusement park)
competitive consumption system
individuals compare and compete based on visible consumables
consumables as symbols and benefits
shows identity, status, prestige, success, love and affection, rewards/treats
reference groups
the people we look to as models
cumulative impact - ads
scholars argue that there is a cumulative impact of all of the messages since they are everywhere and more sophisticated
historic processes
20s-30s:marketing research begins
50s: mass production begins, increase in status indicators (cars, fashion, appliances, television)
since 70s: branded products (water, coffee, fashion), willingness to pay for status
marketing/advertising/media
research found that heavy TV viewers can have exaggerated understanding of what others have, causing the want for more consumption
upscale bias
people living a standard of living that doesnt match their job/income (ex. modern family, friends)
planned obsolescence
when tech companies plan to have old products to break, forcing people to buy new products
perceived obsolescence
when you think you need to replace something but you don’t (Ex. clothes)
possession overload
“everything i own owns me”
body positivity and consumtion
today’s society teaches young kids that bodies are objects to be scrutinized, and then tells them that buying stuff is the way to deal with insecurities generated by narrow appearance standards
consumption and the environment
this level on consumption is environmentally unsustainable
consumption and economics
economic growth is a goal of all countries & an increase of GDP=an increase of production and consumption, which is not sustainable
anthropocene
the current geological epoch characterized by human impact
climate change
the increase of greenhouse gases causing extreme global warming and many other destructive effects such as natural disasters, and every season getting longer except for winter
permafrost
the thawing of the permafrost in siberia has increased 100x in the past 4 years, causing a “carbon bomb” from the carbon and other greenhouse gasses from permafrost entering the atmosphere
fossil fuels
coal emissions, use and collection of oil, etc.
mercury
being found in air, water, soil, bioaccumulation in fish, and even breast milk - making women of childbearing age vulnerable
air pollution
kills more than 4.2 million worldwide per year, is linked to lung and bladder cancer, and a possible relationship found between air pollution exposure in 3rd trimester or pregnancy & autism
e-waste (electronic waste)
increasing globally (est 21% global increase between 2015-2019), creates global flows of waste exportation
colorado river
not enough snowmelt from climate change - water hasn’t reached colorado river delta since 1992
oceans and plastics