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Intro To Fashion > Final Exam! > Flashcards

Final Exam! Flashcards

1
Q

Until Mass MF what was women’s work?

A

Sewing

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2
Q

When did production of clothing start?

A

mid-19th century

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3
Q

The factor contributed most to growth on men’s apparel manufacturing

A

Standardization of sizes

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4
Q

How are RTW clothes produced

A

Factories to standardized sizes

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5
Q

Women started substituting what clothing in the first decade of the 20th century?

A

home-sewn apparel for stores brought ready made clothes

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6
Q

By 1920 women shopped for their clothes where?

A

Department or women’s specialty stores

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7
Q

What accelerated the fashion cycle of style produced

A

Mass production and distribution thro retail outlets

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8
Q

What technological advancements allowed fashion producers to react to the needs of women for clothing

A

change social, economic, political conditions

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9
Q

How did the industry success in the early 20th century?

A

MF’s supply of immigrant labor

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10
Q

What was the percentage of jewish, italian, and other groups of garment workers in 1910

A

55% jewish, 35% Italian , 10% other

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11
Q

Immigrant working skills?

A

many had no skills but trained as dressmakers and tailors in their home countries.

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12
Q

What kind of labor was needed in the garment industry?

A

skilled and unskilled labor

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13
Q

What was the Triangle Shirtwaist Factory Fire ?

A

A fire in 1911, 146 garment workers mostly young women killed

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14
Q

What was the results of the Triangle Shirtwaist Factory Fire ?

A

From the unions support it opened the door for stricter building codes, protective labor laws, outlawing child labor

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15
Q

New York’s Fashion District

A

clothing manufacturers work w/ investors & a real estate developer created a fashion center

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16
Q

In between 1918-1921 how many manufacturers moved to NYFD (New York’s Fashion District)

A

50-60 manufacturers

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17
Q

Why was New York a well-positioned to capitalize on RTW

A

a port city, located near textile producers, large pool of cheap immigrant labor

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18
Q

by 1923 NYC produced what percentage of all womens apparel

A

80%

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19
Q

International Ladies Garment Workers Union (ILGWU) 1900-1995

A

in 1932 ILGWU enjoyed an expansion period as the garment industry underwent a period of innovative growth

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20
Q

what did the ILGWU negotiate?

A

35 hr, 5-day work week, and paid vacations, Instituted health/welfare, pension programs, financed housing projects, and recreation centers.

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21
Q

From 1975-1995 fought imports with what campaign?

A

“look for the union label”

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22
Q

6 divisions of women’s apparel industry based on price od merchandise

A

budget, moderate, contemporary, better, bridge, designer

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23
Q

Major Price Zones (HDBCBMB)

A

Haute Couture/Avant-Garde, Designer Signature, Bridge, Contemporary,
Better, Moderate, Budget

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24
Q

Haute Couture/Avant-Garde Price Zone

A

Highest Price Zone:
custom made “1 of a kind”
available to a few

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25
Q

Designers Brands examples?

A

Gucci, prada, Versace, Armani, Chanel

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26
Q

Designer Signature Price Zone

A

High Price Zone:
sell 1,000+ an item,
fabrics + fits + detail+ trim= RTW

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27
Q

Bridge brand examples ?

A

Signature brands: Ralph Lauren, Donna Karan, Ellen Tracy

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28
Q

Bridge Price Zone

A

(third or half the price of designer) < 1,000
Price from the designer to better
some designers signature lines also have bridge lines

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29
Q

Contemporary Brand Examples?

A

BCBG, Bebe, Revolve

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30
Q

Contemporary Price Zone

A

-young designers who want to enter the market with innovative, designer-quality lines.
-Fashion Forward consumers looking for trendy clothing
-More affordably than designer < $500

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31
Q

Better Brands Examples?

A

Jones New York, Anne Klein, and Diane Von Furstenburg

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32
Q

Better Price Zone

A

medium to high in price < $500

-Sold in upper end Department stores (Nordstrom, Bloomingdale’s)

-Better quality fabric and styling than lower priced brands

33
Q

Moderate Brands Examples?

A

Nine West, GAP, Express,Zara, sold at Dillard’s, Macy’s, Belk

34
Q

Moderate Price Zone

A

-Lines of nationally advertised makers.

-Less prestige than designer lines.

-Appeals to middle-class < $300

-Sold in chain-stores or department stores

35
Q

Budget Brand Examples?

A

Old Navy, Forever 21, H&M, JC Penney, Kohl’s

36
Q

Budget Price Zone

A

-Lowest Price Zone <$100

-Sometimes referred to as “Promotional” or “Mass” Market.

-Usually “knock offs” of higher priced designs

37
Q

What contributed to the success of the children’s apparel industry

A

Birthrate fluctuation throughout history

38
Q

The largest group of shoppers for children’s apparel in the 90s-2000s

A

millennials grandparents (over 50)

39
Q

Who were formidable spenders

A

millennials, largest spending generation to date

40
Q

Spending averages for teens in month

A

avg 13 yr old: spent $54 a month on clothes

avg Teens 14+ spent $64 a month on clothes

41
Q

Today what percentage of tweens plan their apparel purchases

A

71%

42
Q

For most of history children dressed like?

A

mini adults

43
Q

What brand become 1 of the largest children’s underwear manufacture.

A

The William Carter Company (1865)

44
Q

In the 1800’s children’s clothes began to look?

A

different and were oversized so kids could grow into them

45
Q

-How did Manufacturers help the Industry grew

A

found ways to make factory-produced clothing sturdier than handmade clothing

46
Q

After WWI, manufactures began to do what in children wear?

A

standardize children’s wear sizes.

47
Q

TV programs geared to audiences of different ages why?

A

to help establish the popularity of clothing styles for each age group.

48
Q

Most of children’s clothing companies were made how?

A

small, family-owned businesses, adult brands operate children’s divisions, and designer brands made children’s clothes

49
Q

Size range for girls and boys

A

same the pre-teen sizes for girls offer more sophisticated styling than girl’s sizes.
Young men’s called “prep,student or teen.”

50
Q

How were infants/ toddlers’ clothing sizes designed

A

to meet needs unique to the youngest children

51
Q

define Layettes

A

Collections of crib and bath linens, sleepwear, and underwear for infants.

52
Q

How were Children’s clothing manufacturer

A

specialize by product

53
Q

What fabric are popular for infants and everyday wear for girls and boys.

A

Knits

54
Q

Why are children clothes more expensive

A

Children’s clothes require less fabric but more labor= more expensive

55
Q

Where does Fashionable children’s wear adapt from

A

men’s and women’s styles.

56
Q

There’s NO innovation/ new fashion from children’s clothes EXCEPT for?

A

backpacks

57
Q

Where do Children look for styles and trends

A

the age group just ahead of them

58
Q

Who forecast trends and styles in the industry?

A

Companies

59
Q

Distinct differences between tweens and teens buying habits, attitudes, and other consumer behaviors?

A

Teens are more individualistic while tweens tend to stick to more groups.

60
Q

Theres a growing number of well-known designers and retailers in what business

A

teen and tween business.

61
Q

The “giants” in the industry like Carter’s like to do what to consumers

A

advertise aggressively

62
Q

Most firms producing budget/ moderately priced children’s wear leave most consumer advertising to ?

A

retailers

63
Q

Firms producing higher-priced designer merchandise limits what

A

the amount of consumer advertising

64
Q

The high cost of consumer advertising is often shared with what firm

A

textile firms

65
Q

Designer labels are available where? and gear to where income group?

A

in stores and middle-income & high-income customers.

66
Q

Which lable is expected to continue to grow in children’s wear

A

Designer labels

67
Q

Examples of designer labels in children wear

A

Lanvin, Burberry, Fendi, Dolce & Gabbana, Donna Karan, and Versace

68
Q

Who is dominate in children’s T-shirts, sweatshirts, and sleepwear.

A

Character licenses

69
Q

Where do Character licenses show their strengths

A

in accessories and sportswear

70
Q

licenses associated with feature-length movies tend to be

A

short lived

71
Q

What brand has their own retail outlets and what does it include

A

Disney: mix of apparel/accessories/toys may help to extend the lives of the movie characters.

72
Q

How many active licenses does Warner Brothers own? What form do they sell merchandise through

A

3,700+ worldwide and through its online store

73
Q

What is a large segment of children and teens clothing

A

E-commerce

74
Q

What does E-commerce Specialty in ?

A
  • retail outlets (Stores within a store)
  • separate stores (Gap Kids, Baby Gap, Janie & Jack)
    -Catalogs (Lands’ End, L.L.Bean)
    -Children’s Resale Market
75
Q

How are children wear category?

A

girls wear, boys wear, infante wear

76
Q

How did television help bring change in the childrens wear industry?

A

Children were targeted directly in advertising

77
Q

Whats NOT true about children’s shoes

A

Their available for resale market

78
Q

Well-known brand names in children’s wear include:

A

Flapdoodles, Gymboree, Little Me, Absorba, Joe Boxer, Cotton Caboodle, Guess & Gap.

Intro To Fashion (1 decks)

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