Final Exam Flashcards
“faculty of finding the available means of persuasion”
Aristotle’s def of rhetoric
3 artistic proofs of rhetoric
logos, pathos, ethos
logos
logic
pathos
emotion
ethos
ethics
3 divisions of ethos
Aretê, eunoia, phronesis
virtue
aretê
goodwill
eunoia
practical wisdom
phronesis
3 types of rhetoric (aristotle)
judicial, political, ceremonial
5 canons of rhetoric
invention, arrangement, style, memory, and delivery
“lover of wisdom who sought the truth” -plato
philosopher
“person who made his living through deception” -plato
sophist
the quality of being trusted and believed in (why are you telling us / why should we care)
credibility
way of life
culture
3 aspects of culture
norms, rules, roles
age, gender, ethnic background, class, occupation, etc. (physical attributes)
demographic
personality, values, opinions, interests (psychological attributes)
psychographics
4 phases of newcomer socialization
honeymoon, problem/conflict, adjustment, mastery
1st phase of newcomer socialization
honeymoon
2nd phase of newcomer socialization
problem/conflict
3rd phase of newcomer socialization
adjustment
4th (last) phase of newcomer socialization
mastery
type of rhetoric: past
forensic - judicial
type of rhetoric: future
deliberative - political
type of rhetoric - present
ceremonial
virtue
good speaker?
care about audience?
goodwill
know what you’re talking about?
phronesis
misrepresent what you said to make it easier to win
straw man fallacy
fallacy that diverts attention
red herring
“does not follow” fallacy
non sequitur
complex question fallacy
false dilemma
“clean room or you’re grounded”
appeal to consequences
appeal to pity
emotional
“celebrity uses this so you should too”
appeal to authority
coercion, threats, fear
appeal to force
“everybody else does it so you should too”
bandwagon appeal
group balance
homeostasis
the whole is greater than the sum of parts
synergy
equifinality
group work ends on same day
multifinality
group work ends on diff days (multiple finish times
wants to keep tensions low
harmonizer
makes sure all voices are heard
facilitator
group role that keeps documents
record keeper
preps materials to fit together
reporter
group role that complains about everything
detractor
goes on tangents
digressor
theory where overwhelming opposition leads to silence
spiral of silence theory
left brain
logic
right brain
artistic
personality type - doesn’t want to rock boat
amiable
logical, detail oriented
analytical
4 types of personalities
amiable, analytical, expressive, driver
media has a direct impact on audience
hypodermic needle theory
circular model with encoding and decoding
schramm-osgood communication model
sender, message, medium, receiver, feedback - SMMRF
Lasswell’s communication model
legitimate power
desígnated
power based on admiration & respect
referent
has knowledge and skills to have power
expert power
3 types of power
legitimate, referent, expert
speech for the living
eulogy
speech to poke fun with admiration
roast
4 ways meaning is created
social, contextual, contingent, negotiated
connotation
way it’s said
meaning belongs to no one
denotative meaning (denotation)
chain of events unfold and changes meaning
contingent
meaning negotiated to find mutual understanding
negotiated meaning
multiple meanings
polysemy
space
proxemics
NV comm. movement to communicate
kinesics
study of eye movement to communicate
oculesics
NV comm thru touch
haptics
vocal expression to communicate
vocalics
4 distances of interpersonal space
intimate, personal, social, public
when professor uses unfamiliar words
semantic noise