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SPH 101 > Final Exam > Flashcards

Final Exam Flashcards

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1
Q

“faculty of finding the available means of persuasion”

A

Aristotle’s def of rhetoric

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2
Q

3 artistic proofs of rhetoric

A

logos, pathos, ethos

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3
Q

logos

A

logic

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4
Q

pathos

A

emotion

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5
Q

ethos

A

ethics

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6
Q

3 divisions of ethos

A

Aretê, eunoia, phronesis

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7
Q

virtue

A

aretê

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8
Q

goodwill

A

eunoia

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9
Q

practical wisdom

A

phronesis

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10
Q

3 types of rhetoric (aristotle)

A

judicial, political, ceremonial

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11
Q

5 canons of rhetoric

A

invention, arrangement, style, memory, and delivery

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12
Q

“lover of wisdom who sought the truth” -plato

A

philosopher

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13
Q

“person who made his living through deception” -plato

A

sophist

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14
Q

the quality of being trusted and believed in (why are you telling us / why should we care)

A

credibility

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15
Q

way of life

A

culture

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16
Q

3 aspects of culture

A

norms, rules, roles

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17
Q

age, gender, ethnic background, class, occupation, etc. (physical attributes)

A

demographic

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18
Q

personality, values, opinions, interests (psychological attributes)

A

psychographics

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19
Q

4 phases of newcomer socialization

A

honeymoon, problem/conflict, adjustment, mastery

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20
Q

1st phase of newcomer socialization

A

honeymoon

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21
Q

2nd phase of newcomer socialization

A

problem/conflict

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22
Q

3rd phase of newcomer socialization

A

adjustment

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23
Q

4th (last) phase of newcomer socialization

A

mastery

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24
Q

type of rhetoric: past

A

forensic - judicial

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25
Q

type of rhetoric: future

A

deliberative - political

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26
Q

type of rhetoric - present

A

ceremonial

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27
Q

virtue

A

good speaker?

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28
Q

care about audience?

A

goodwill

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29
Q

know what you’re talking about?

A

phronesis

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30
Q

misrepresent what you said to make it easier to win

A

straw man fallacy

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31
Q

fallacy that diverts attention

A

red herring

32
Q

“does not follow” fallacy

A

non sequitur

33
Q

complex question fallacy

A

false dilemma

34
Q

“clean room or you’re grounded”

A

appeal to consequences

35
Q

appeal to pity

A

emotional

36
Q

“celebrity uses this so you should too”

A

appeal to authority

37
Q

coercion, threats, fear

A

appeal to force

38
Q

“everybody else does it so you should too”

A

bandwagon appeal

39
Q

group balance

A

homeostasis

40
Q

the whole is greater than the sum of parts

A

synergy

41
Q

equifinality

A

group work ends on same day

42
Q

multifinality

A

group work ends on diff days (multiple finish times

43
Q

wants to keep tensions low

A

harmonizer

44
Q

makes sure all voices are heard

A

facilitator

45
Q

group role that keeps documents

A

record keeper

46
Q

preps materials to fit together

A

reporter

47
Q

group role that complains about everything

A

detractor

48
Q

goes on tangents

A

digressor

49
Q

theory where overwhelming opposition leads to silence

A

spiral of silence theory

50
Q

left brain

A

logic

51
Q

right brain

A

artistic

52
Q

personality type - doesn’t want to rock boat

A

amiable

53
Q

logical, detail oriented

A

analytical

54
Q

4 types of personalities

A

amiable, analytical, expressive, driver

55
Q

media has a direct impact on audience

A

hypodermic needle theory

56
Q

circular model with encoding and decoding

A

schramm-osgood communication model

57
Q

sender, message, medium, receiver, feedback - SMMRF

A

Lasswell’s communication model

58
Q

legitimate power

A

desígnated

59
Q

power based on admiration & respect

A

referent

60
Q

has knowledge and skills to have power

A

expert power

61
Q

3 types of power

A

legitimate, referent, expert

62
Q

speech for the living

A

eulogy

63
Q

speech to poke fun with admiration

A

roast

64
Q

4 ways meaning is created

A

social, contextual, contingent, negotiated

65
Q

connotation

A

way it’s said

66
Q

meaning belongs to no one

A

denotative meaning (denotation)

67
Q

chain of events unfold and changes meaning

A

contingent

68
Q

meaning negotiated to find mutual understanding

A

negotiated meaning

69
Q

multiple meanings

A

polysemy

70
Q

space

A

proxemics

71
Q

NV comm. movement to communicate

A

kinesics

72
Q

study of eye movement to communicate

A

oculesics

73
Q

NV comm thru touch

A

haptics

74
Q

vocal expression to communicate

A

vocalics

75
Q

4 distances of interpersonal space

A

intimate, personal, social, public

76
Q

when professor uses unfamiliar words

A

semantic noise

SPH 101 (1 decks)

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