Final Comprehensive Health Planning Flashcards
Prospector
Is defined as an organization that makes frequent changes in and additions to its services and markets and consistently responds rapidly to market opportunities by being the first to provide a new service or develop a new market.
Defender
Offers a fairly stable set of services to defined markets and tends to ignore changes that do not directly affect current operations, focusing instead on doing its best in the current arena.
Analyzer
Like a defender, maintains a relatively stable base of services but selectively develops new services or markets like the prospector does.
However, the analyzer rarely is the first to provide new services or expand into new markets, choosing instead to monitor a actions of others and follow with a well thought out, thorough approach.
Reactor
Is an organization that does not appear to respond consistently to changes in the market and seems to lack a coherent strategy.
The reactor may,on occasion, be an early entrant into a new market or service but usually is forced into action by external events or after considerable of potential for success.