final ch 4,7,10,11,13 Flashcards

1
Q

compliance based ethic codes

A

ethical standards that emphasize preventing unlawful behavior by increasing control and by penalizing wrongdoers

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2
Q

corporate philanthropy

A

the dimension of social responsibility that includes charitable donations

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2
Q

corporate policy

A

the dimension of social responsibility that refers to the position a firm takes on social and political issues

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3
Q

corporate social initiatives

A

enhanced forms of corporate philanthropy directly related to the company’s competencies

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3
Q

corporate responsibility

A

the dimension of social responsibility that includes everything from hiring minority workers to making safe products

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3
Q

corporate social responsibility

A

a business’s concern for the welfare of society

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4
Q

ethics

A

standards of moral behavior

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5
Q

insider trading

A

insiders use private company information to further their own fortunes or those of family/friends

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5
Q

integrity based ethic codes

A

ethical standards that define the organizations guiding values, create an environment that supports ethically sound behavior, and stress a shared accountability among employees

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6
Q

social audit

A

a systematic evaluation of an organizations progresses toward implementing socially responsible and responsive programs

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6
Q

whistleblowers

A

insiders who report illlegal or unethical behavior

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7
Q

autocratic leadership

A

making managerial decisions without consulting others

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8
Q

contingency plans

A

process of preparing alternative courses of action that may be used if primary plans don’t achieve the organizations objectives

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8
Q

controlling

A

management function involving establishing clear standards to determine whether or not an organization is progressing towards its goals and objectives, rewarding people for doing a good job and taking corrective action if they aren’t

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9
Q

empowerment

A

giving frontline workers the responsibility, authority, freedom, equipment they need to respond to customer needs quicker

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10
Q

external customers

A

dealers who buy products to sell to others, and end users who buy products for personal use

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11
Q

internal customers

A

individuals and units within the firm that receive services from other individuals or units

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11
Q

knowledge management

A

finding the right information, keeping the information in a readily accessible place and making the information known to everyone in the firm

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11
Q

operational planning

A

process of setting work standards and schedules necessary to implement the companies tactical objectives

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11
Q

participative leadership

A

leadership style that consists of managers and employees working together to make decisions

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11
Q

PMI

A

listing all the pluses for a solution in one column, all the minuses in another and the implications in a third column

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12
Q

strategic planning

A

process of determine the major goals of the organization and the policies and strategies for obtaining and using resources to achieve those goals

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13
Q

equity theory

A

idea that employees try to maintain equity between inputs and outputs compared to others in similar positions

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13
Q

expectancy theory

A

theory that the amount of employee effort exerted on tasks depends on their expectations of the outcomes

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13
Q

extrinsic reward

A

something given to you by someone else as recognition for good work; including pay raises, bonuses, promotion, praise

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14
Q

goal setting theory

A

the idea that ambitious but attainable goals can motivate workers and improve performance if the goals are accepted

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15
Q

Hawthorne effect

A

tendency for people to behave differently when they know they are being studied

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16
Q

hygiene factors

A

job factors that can cause dissatisfaction if missing but do not necessarily motivate employees if increased

17
Q

intrinsic reward

A

personal satisfaction gained from completing something

18
Q

job enlargement

A

a job enrichment strategy that involves combining a series of tasks into one challenging and interesting assignment

18
Q

job enrichment

A

a motivational strategy that emphasizes motivating the worker through the job itself

19
Q

job rotation

A

a job enrichment strategy that involves moving employees from one job to another

20
Q

management by objectives

A

involving a cycle of discussion, review, and evaluation of objectives among top and middle-level managers, supervisors, and employees

20
Q

Maslow’s hierarchy of needs

A

theory of motivation based on unmet human needs from basic physiological needs to safety, social and esteem needs to self-actualization needs

21
Q

scientific management

A

studying workers to find the most efficient ways of doing things and then teaching people those techniques

21
Q

affirmative action

A

employment activities to try and right the wrongs of past discrimination by increasing opportunities for those discriminated against

22
Q

job analysis

A

study of what us done by employees with various titles

23
Q

job description

A

summary of objectives of a job

23
Q

job specifications

A

a written summary of the minimal qualifications required of workers to do a specific job

24
Q

vestibule training

A

training done in classrooms where employees are taught on equipment similar to that on the job

25
Q

management development

A

process of training and educating employees to become good managers and then monitoring the progress of their managerial skills over time

26
Q

performance appraisal

A

an evaluation that measures employee performance against established standards in order to make decisions about promotions, compensation, training or termination

26
Q

job simulation

A

The use of equipment that duplicates job conditions and tasks so that trainees can learn skills before attempting them on the job

27
Q

geographic segmentation

A

dividing the market by cities, counties, states or regions

27
Q

fringe benefits

A

benefits such as sick-leave pay, vacation pay, pension plans, and health plans that represent additional compensation to employees beyond base wages

27
Q

core time

A

in a flextime plan the period when all employees are expected to be at their job stations

28
Q

contingent workers

A

workers who don’t have the expectations of regular full-time employment

28
Q

flextime plan

A

Work schedule that gives employees some freedom to choose when to work, as long as they work the required number of hours

28
Q

cafeteria style fringe benefits

A

Fringe benefits plan that allows employees to choose the benefits they want up to a certain dollar amount

29
Q

brand name

A

a word, letter or group of words that differentiates one seller’s goods and services from those of competitors

29
Q

benefit segmentation

A

dividing the market by determining which benefits of the product to talk about

30
Q

B2B market

A

All the individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others

30
Q

demographic segmentation

A

dividing the market by age, income and education level

30
Q

customer relationship management

A

the process of learning as much as possible about customers and doing everything you can over time to satisfy them, or even exceed their expectations with goods and services

31
Q

consumer market

A

all the individials or households that want goods and services for personal consumption or use and have the resources to buy them

32
Q

environmental scanning

A

the process of identifying the factors that can affect marketing success

33
Q

focus group

A

a small group of people who meet under the direction of a discussion leader to communicate their opinions about an organization and its products

33
Q

marketing

A

the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large

34
Q

marketing research

A

the analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions

34
Q

market segmentation

A

dividing the total market into groups with similar characteristics

34
Q

marketing concept

A

three-part business philosophy: customer orientation, service orientation, a profit orientation

34
Q

marketing mix

A

the ingredients that go into a marketing program: product, price, place, promotion

35
Q

mass marketing

A

developing products and services to please large groups

36
Q

one to one marketing

A

developing a unique mix of goods and services for one individual customer

36
Q

niche marketing

A

finding small but favorable market segmentations and creating products for them

37
Q

psychographic segmentation

A

dividing the market using the groups values, attitudes and interests

38
Q

relationship marketing

A

marketing strategy with the goal of keeping individual customers over tine by offering them products that exactly meet their requirements

39
Q

test marketing

A

the process of testing products among potential users

40
Q

volume segmentation

A

dividing market by volume of use