Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Typography > final > Flashcards

final Flashcards

1
Q

Order is arrangement, and arrangement is not possible without which two things?

A

space and separation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Words are the _____________ of visual communication.

A

building blocks

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

serif, sans-serif, script, display

A

typestyle classifications

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

uppercase, lowercase, sentence case

A

fonts

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

leading, tracking, kerning, indentation

A

alignment and spacing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

margin and bleed

A

page layout

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

inch, point, pica, pixel, em

A

typographic units

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

garamont

A

typestyle family

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

The average height of the lowercase letters in a particular typestyle is called what?

A

x-height

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

The height of a capital letter in a particular typestyle is called what?

A

cap height

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Before the printing press, what class of people was responsible for the preservation of written knowledge through bookmaking?

A

scribes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What individual or nationality is responsible for the invention of the first printing press?

A

the chinese

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

The design of typestyles carries an emotional connotation.

A

true

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What provides a framework by which to pair typefaces?

A

typeface classifications

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is another term for the decorative classification of typestyles?

A

display

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What typeface classification represents the oldest typefaces (used primarily during the transition from hand lettering to printing)?

A

script: calligraphy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Which contemporary typeface classification tried to get back to the essence of the design of letters?

A

sans-serif: naturalist

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Which classification of typestyles would be most appropriate for a formal invitation?

A

script: formal

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Which contemporary typeface classification tried to get back to the essence of the design of letters?

A

sans-serif: naturalist

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Why does the study of typography matter in the overall theory and practice of applied graphic design? Choose the answer as given in class.

A

Because the world deserves something better than Comic Sans

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

What provides a framework by which to pair typefaces?

A

typeface classifications

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

The design of typestyles carries an emotional connotation.

A

true

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

What typeface classification represents the oldest typefaces (used primarily during the transition from hand lettering to printing)?

A

script: calligraphy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

What is another term for the decorative classification of typestyles?

A

display

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

Typestyles with shorter x-height results in better legibility

A

false

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

Typestyles with either extended or condensed character widths are more legible.

A

false

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

To create the most legible text, set the type in a typestyle with an extremely heavy weight.

A

false

28
Q

Typestyles with plain design traits (without any quirkiness or fuss) detract from effective legibility.

A

false

29
Q

Typestyles with extreme stroke contrast (think Bodoni) typically feature better legibility.

A

false

30
Q

Readability is in no case affected by the size of the text. Smaller or larger font sizes make no difference.

A

false

31
Q

Setting a paragraph of text in all capital letters dramatically increases readability.

A

false

32
Q

If a sample of text is struggling with poor readability, combine columns into longer lines of text to reduce the frequency of line returns.

A

false

33
Q

Reduce contrast between the text and its background color to increase readability.

A

false

34
Q

By decreasing the leading between lines of type, the eye can jump from one to the next more easily, which results in increased readability.

A

false

35
Q

In Adobe InDesign, what is the grid called upon which all of the lines of text sit?

A

baseline grid

36
Q

In Adobe InDesign, if you need to set up columns which would support dividing the page in two equal sections or in three equal sections, what would be the minimum number of columns you would need?

A

6

37
Q

In an Adobe InDesign document, what controls the default elements and page attributes on each page?

A

master pages

38
Q

In Adobe InDesign, it is possible to have InDesign automatically number each page.

A

true

39
Q

“Sometimes there is a fine distinction between ____________ and boring.”

A

minimalistic

40
Q

Select the best definition of a “design element” from the choices below.

A

Anything that takes up space on the page.

41
Q

The design of typestyles carries an emotional connotation.

A

true

42
Q

Typestyles with plain design traits (without any quirkiness or fuss) detract from effective legibility.

A

false

43
Q

If a sample of text is struggling with poor readability, combine columns into longer lines of text to reduce the frequency of line returns.

A

false

44
Q

Setting a paragraph of text in all capital letters dramatically increases readability.

A

false

45
Q

Readability is in no case affected by the size of the text. Smaller or larger font sizes make no difference.

A

false

46
Q

By decreasing the leading between lines of type, the eye can jump from one to the next more easily, which results in increased readability.

A

false

47
Q

In an Adobe InDesign document, what controls the default elements and page attributes on each page?

A

master pages

48
Q

In Adobe InDesign, it is possible to have InDesign automatically number each page.

A

true

49
Q

The set of eight fonts that were previously the only ones available in web design are collectively called what?

A

web-safe fonts

50
Q

What is the primary purpose of the use of columns in an interactive design (website or app) layout?

A

to give visual unity

51
Q

People in Western cultures read which direction?

A

left to right

52
Q

What type of text is usually read first?

A

larger type

53
Q

What is the name for an online resource that hosts font files for use on your custom websites?

A

font repositories

54
Q

What is the given definition of a “user” in context to web design?

A

anyone who uses your website

55
Q

Which of the following is one of the basic principles of poster design identified in class?

A

use contrast to emphasize your message

56
Q

Image-text cannot be “read” by search engines.

A

true

57
Q

Image-text is faster to load on webpages.

A

false

58
Q

Negative space communicates distinction.

A

true

59
Q

Always wait to collect the design’s content until after the design is completed.

A

false

60
Q

set up the document

A

Step one

61
Q

gather content

A

step two

62
Q

develop the theme

A

step three

63
Q

establish the visual heirarchy

A

step four

64
Q

color

A

step five

65
Q

arrangement

A

step six

66
Q

export

A

step seven

Typography (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions