final

Question 1

Order is arrangement, and arrangement is not possible without which two things?

Answer 1

space and separation

Question 2

Words are the _____________ of visual communication.

Answer 2

building blocks

Question 3

serif, sans-serif, script, display

Answer 3

typestyle classifications

Question 4

uppercase, lowercase, sentence case

Answer 4

fonts

Question 5

leading, tracking, kerning, indentation

Answer 5

alignment and spacing

Question 6

margin and bleed

Answer 6

page layout

Question 7

inch, point, pica, pixel, em

Answer 7

typographic units

Question 8

garamont

Answer 8

typestyle family

Question 9

The average height of the lowercase letters in a particular typestyle is called what?

Answer 9

x-height

Question 10

The height of a capital letter in a particular typestyle is called what?

Answer 10

cap height

Question 11

Before the printing press, what class of people was responsible for the preservation of written knowledge through bookmaking?

Answer 11

scribes

Question 12

What individual or nationality is responsible for the invention of the first printing press?

Answer 12

the chinese

Question 13

The design of typestyles carries an emotional connotation.

Answer 13

true

Question 14

What provides a framework by which to pair typefaces?

Answer 14

typeface classifications

Question 15

What is another term for the decorative classification of typestyles?

Answer 15

display

Question 16

What typeface classification represents the oldest typefaces (used primarily during the transition from hand lettering to printing)?

Answer 16

script: calligraphy

Question 17

Which contemporary typeface classification tried to get back to the essence of the design of letters?

Answer 17

sans-serif: naturalist

Question 18

Which classification of typestyles would be most appropriate for a formal invitation?

Answer 18

script: formal

Question 19

Which contemporary typeface classification tried to get back to the essence of the design of letters?

Answer 19

sans-serif: naturalist

Question 20

Why does the study of typography matter in the overall theory and practice of applied graphic design? Choose the answer as given in class.

Answer 20

Because the world deserves something better than Comic Sans

Question 21

What provides a framework by which to pair typefaces?

Answer 21

typeface classifications

Question 22

The design of typestyles carries an emotional connotation.

Answer 22

true

Question 23

What typeface classification represents the oldest typefaces (used primarily during the transition from hand lettering to printing)?

Answer 23

script: calligraphy

Question 24

What is another term for the decorative classification of typestyles?

Answer 24

display

Question 25

Typestyles with shorter x-height results in better legibility

Answer 25

false

Question 26

Typestyles with either extended or condensed character widths are more legible.

Answer 26

false

Question 27

To create the most legible text, set the type in a typestyle with an extremely heavy weight.

Answer 27

false

Question 28

Typestyles with plain design traits (without any quirkiness or fuss) detract from effective legibility.

Answer 28

false

Question 29

Typestyles with extreme stroke contrast (think Bodoni) typically feature better legibility.

Answer 29

false

Question 30

Readability is in no case affected by the size of the text. Smaller or larger font sizes make no difference.

Answer 30

false

Question 31

Setting a paragraph of text in all capital letters dramatically increases readability.

Answer 31

false

Question 32

If a sample of text is struggling with poor readability, combine columns into longer lines of text to reduce the frequency of line returns.

Answer 32

false

Question 33

Reduce contrast between the text and its background color to increase readability.

Answer 33

false

Question 34

By decreasing the leading between lines of type, the eye can jump from one to the next more easily, which results in increased readability.

Answer 34

false

Question 35

In Adobe InDesign, what is the grid called upon which all of the lines of text sit?

Answer 35

baseline grid

Question 36

In Adobe InDesign, if you need to set up columns which would support dividing the page in two equal sections or in three equal sections, what would be the minimum number of columns you would need?

Answer 36

6

Question 37

In an Adobe InDesign document, what controls the default elements and page attributes on each page?

Answer 37

master pages

Question 38

In Adobe InDesign, it is possible to have InDesign automatically number each page.

Answer 38

true

Question 39

"Sometimes there is a fine distinction between ____________ and boring."

Answer 39

minimalistic

Question 40

Select the best definition of a "design element" from the choices below.

Answer 40

Anything that takes up space on the page.

Question 41

The design of typestyles carries an emotional connotation.

Answer 41

true

Question 42

Typestyles with plain design traits (without any quirkiness or fuss) detract from effective legibility.

Answer 42

false

Question 43

If a sample of text is struggling with poor readability, combine columns into longer lines of text to reduce the frequency of line returns.

Answer 43

false

Question 44

Setting a paragraph of text in all capital letters dramatically increases readability.

Answer 44

false

Question 45

Readability is in no case affected by the size of the text. Smaller or larger font sizes make no difference.

Answer 45

false

Question 46

By decreasing the leading between lines of type, the eye can jump from one to the next more easily, which results in increased readability.

Answer 46

false

Question 47

In an Adobe InDesign document, what controls the default elements and page attributes on each page?

Answer 47

master pages

Question 48

In Adobe InDesign, it is possible to have InDesign automatically number each page.

Answer 48

true

Question 49

The set of eight fonts that were previously the only ones available in web design are collectively called what?

Answer 49

web-safe fonts

Question 50

What is the primary purpose of the use of columns in an interactive design (website or app) layout?

Answer 50

to give visual unity

Question 51

People in Western cultures read which direction?

Answer 51

left to right

Question 52

What type of text is usually read first?

Answer 52

larger type

Question 53

What is the name for an online resource that hosts font files for use on your custom websites?

Answer 53

font repositories

Question 54

What is the given definition of a "user" in context to web design?

Answer 54

anyone who uses your website

Question 55

Which of the following is one of the basic principles of poster design identified in class?

Answer 55

use contrast to emphasize your message

Question 56

Image-text cannot be “read” by search engines.

Answer 56

true

Question 57

Image-text is faster to load on webpages.

Answer 57

false

Question 58

Negative space communicates distinction.

Answer 58

true

Question 59

Always wait to collect the design's content until after the design is completed.

Answer 59

false

Question 60

set up the document

Answer 60

Step one

Question 61

gather content

Answer 61

step two

Question 62

develop the theme

Answer 62

step three

Question 63

establish the visual heirarchy

Answer 63

step four

Question 64

color

Answer 64

step five

Question 65

arrangement

Answer 65

step six

Question 66

export

Answer 66

step seven