final Flashcards
Order is arrangement, and arrangement is not possible without which two things?
space and separation
Words are the _____________ of visual communication.
building blocks
serif, sans-serif, script, display
typestyle classifications
uppercase, lowercase, sentence case
fonts
leading, tracking, kerning, indentation
alignment and spacing
margin and bleed
page layout
inch, point, pica, pixel, em
typographic units
garamont
typestyle family
The average height of the lowercase letters in a particular typestyle is called what?
x-height
The height of a capital letter in a particular typestyle is called what?
cap height
Before the printing press, what class of people was responsible for the preservation of written knowledge through bookmaking?
scribes
What individual or nationality is responsible for the invention of the first printing press?
the chinese
The design of typestyles carries an emotional connotation.
true
What provides a framework by which to pair typefaces?
typeface classifications
What is another term for the decorative classification of typestyles?
display
What typeface classification represents the oldest typefaces (used primarily during the transition from hand lettering to printing)?
script: calligraphy
Which contemporary typeface classification tried to get back to the essence of the design of letters?
sans-serif: naturalist
Which classification of typestyles would be most appropriate for a formal invitation?
script: formal
Which contemporary typeface classification tried to get back to the essence of the design of letters?
sans-serif: naturalist
Why does the study of typography matter in the overall theory and practice of applied graphic design? Choose the answer as given in class.
Because the world deserves something better than Comic Sans
What provides a framework by which to pair typefaces?
typeface classifications
The design of typestyles carries an emotional connotation.
true
What typeface classification represents the oldest typefaces (used primarily during the transition from hand lettering to printing)?
script: calligraphy
What is another term for the decorative classification of typestyles?
display
Typestyles with shorter x-height results in better legibility
false
Typestyles with either extended or condensed character widths are more legible.
false
To create the most legible text, set the type in a typestyle with an extremely heavy weight.
false
Typestyles with plain design traits (without any quirkiness or fuss) detract from effective legibility.
false
Typestyles with extreme stroke contrast (think Bodoni) typically feature better legibility.
false
Readability is in no case affected by the size of the text. Smaller or larger font sizes make no difference.
false
Setting a paragraph of text in all capital letters dramatically increases readability.
false
If a sample of text is struggling with poor readability, combine columns into longer lines of text to reduce the frequency of line returns.
false
Reduce contrast between the text and its background color to increase readability.
false
By decreasing the leading between lines of type, the eye can jump from one to the next more easily, which results in increased readability.
false
In Adobe InDesign, what is the grid called upon which all of the lines of text sit?
baseline grid
In Adobe InDesign, if you need to set up columns which would support dividing the page in two equal sections or in three equal sections, what would be the minimum number of columns you would need?
6
In an Adobe InDesign document, what controls the default elements and page attributes on each page?
master pages
In Adobe InDesign, it is possible to have InDesign automatically number each page.
true
“Sometimes there is a fine distinction between ____________ and boring.”
minimalistic
Select the best definition of a “design element” from the choices below.
Anything that takes up space on the page.
The design of typestyles carries an emotional connotation.
true
Typestyles with plain design traits (without any quirkiness or fuss) detract from effective legibility.
false
If a sample of text is struggling with poor readability, combine columns into longer lines of text to reduce the frequency of line returns.
false
Setting a paragraph of text in all capital letters dramatically increases readability.
false
Readability is in no case affected by the size of the text. Smaller or larger font sizes make no difference.
false
By decreasing the leading between lines of type, the eye can jump from one to the next more easily, which results in increased readability.
false
In an Adobe InDesign document, what controls the default elements and page attributes on each page?
master pages
In Adobe InDesign, it is possible to have InDesign automatically number each page.
true
The set of eight fonts that were previously the only ones available in web design are collectively called what?
web-safe fonts
What is the primary purpose of the use of columns in an interactive design (website or app) layout?
to give visual unity
People in Western cultures read which direction?
left to right
What type of text is usually read first?
larger type
What is the name for an online resource that hosts font files for use on your custom websites?
font repositories
What is the given definition of a “user” in context to web design?
anyone who uses your website
Which of the following is one of the basic principles of poster design identified in class?
use contrast to emphasize your message
Image-text cannot be “read” by search engines.
true
Image-text is faster to load on webpages.
false
Negative space communicates distinction.
true
Always wait to collect the design’s content until after the design is completed.
false
set up the document
Step one
gather content
step two
develop the theme
step three
establish the visual heirarchy
step four
color
step five
arrangement
step six
export
step seven
