Final Flashcards

1
Q

Line

A

is the extension of a point, either straight or curved.

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2
Q

Shape

A

is a flat plane having length and height

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3
Q

Form

A

is a shape or object with dimension of depth. It may be the actual mas of a sculpture, or building, or the suggested mass on a two-dimensional surface in a drawing or painting.

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4
Q

Texture

A

Is the identifying surface quality of a substance. this can either be tactile or visual.

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5
Q

Color or hue

A

Is the light quality which distinguishes a color by name.

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6
Q

Value

A

Is the range of lightness or darkness within a picture.

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7
Q

Space

A

Is the three-dimensionality of sculpture. Space in a two-dimensional drawing or painting refers to the arrangements of objects on the picture plane. These objects can be cluttered or bare on th paper or canvas. The illusion of depth can be achieved by using perspective.

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8
Q

Rhythm Movement

A

Controls the way the viewer looks at a work of art and where his/her eyes are led

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9
Q

Variety

A

is concerned with the inclusion of differences in the elements of a composition to offset unity and add interest to an artwork.

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10
Q

Balance

A

is the equal arrangement of visual elements in a work of art. We looked at examples of asymmetrical, Radial, and symmetrical balance.

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11
Q

Emphasis

A

is an area in a work of art which is stressed to attract the viewer’s attention.

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12
Q

Pattern

A

The repetition of elements or combination to create a recognizable organization.

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13
Q

Unity

A

A sense of oneness or wholeness in a work of art; allows the viewer to see a combination of elements and principles as a whole.

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14
Q

Contrast/Proportion

A

is concerned with the size relationship of one part to the whole and one part to another part. Contrast can be employed in colors.

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15
Q

Closure

A

When your eye completes an unclosed path or image.

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16
Q

Proximity

A

When elements are placed close together, they tend to be perceived as a group.

17
Q

Similarity

A

Things which share visual characteristics such as shape, size, color, texture, value or orientation will be seen as belonging together.

18
Q

Figure/Ground Relationship

A

The eye differentiates an object from its surrounding area. A form, silhouette, or shape is naturally perceived as figure (object), while the surrounding area is perceived as ground (background).

19
Q

Advertising

A

trying to sell something

20
Q

Mass-marketing

A

no target audience

21
Q

Target Audience

A

Group of people to appeal to

22
Q

Logo

A

Company name, design, symbol of comparny

23
Q

Raster vs. vector based program

A

Pixels vs. shapes

24
Q

Serif vs. San Serif

A

serif has “wings”, sans serif is without “wings”