Final Flashcards
“Media is neither good nor evil, but…
is in no way neutral.”
Media shapes what part of us as humans?
Our thinking
What specific part of mainstream media is not represented to us?
Mainstream America
The forms of media and technology, regardless of their content, cause profound changes to what two areas?
Church and culture
Your ability to brand your church does not replace the responsibility you have to ________, your _______, and the people you are _______________.
Bible, Peers, Leading To Follow God
A mark orignally used to brand _________.
Animals
What is your mission often founded in?
Biblical Principles
Thinking about design is hard, but not thinking about it can be _________.
disastrous
“We are, by in large, a ________ generation”.
media
What percent of the population searches for a new church online?
80%
What are the implications if your church web page doesn’t show up on the first two pages of search results?
people will not visit your church based on your website
What are the implications if people do visit your website but it gives a poor impression of your church?
People will never visit your church based on your website and a friend will have to convince the visitor that the service is better than the church site
Describe ‘The Flamingo Effect’
We become what we behold
Another effect of the printing press, as discussed in class, was that Protestants became preoccupied with getting their _______ straight.
Doctrine
Visual worship is ________, NOT _________.
declaration, decoration
According to the text, when did the process of a secularized media increase?
1950’s-70’s
According to the text, what are questions that every worldview seeks to provide an answer for?
- Where did I come from?
- Who am I?
- What has gone wrong with the world?
- What can I do to fix it?
If your church had to choose ONE social media platform to focus on, which should it be?
What are the three things looked at (by search engines) when considering page rank in results pages?
- What you say about you
- What others say about you
- What you leverage
What are the 7 things that make up a brand?
- Who
- Vision
- Mission
- Values
- Means
- Target
- Headlines
Means also be referred to as what?
Methods
Define the ecology of media.
The science of the relationships between media and their users
List the 4 Laws of Media discussed in class.
- What does the medium make obsolete?
- What does the medium extend?
- What does the medium reverse into?
- What does the medium retrieve?
What is the two-fold purpose of lyric projection?
Prompt and aid the congregation to worship
What is the primary effect, as discussed in class, of the new community of electronics?
It creates empathy at a distance.
Complete the following quote from your assigned reading.
“Any opportunity-no matter how golden-is only a dream if…”
it doesn’t have a plan.
Complete the following quote from class.
“We have to have the ability to see not only what media can do…”
but also what it can undo.
What is the function of a word processor?
The production, storage, and manipulation of text on a computer
What is a spreadsheet?
An electronic document in which data is arranged in the rows and columns of a grid and can be manipulated and used in calculations
What is the function of a presentation software?
Software used to create a sequence of text and graphics, and often audio and video, to accompany a speech or public presentation
Define the Phonetic Alphabet
A seemingly meaningless arrangement of squiggles and dots used to create meaning
Define the Ideographic Alphabet
Pictorial characters that can represent entire ideas, phrases or words
Definition of you as a church or ministry
Branding
Who
What you see for your church or ministry
Branding
Vision
What you are going to do (often found in Biblical principles)
(Branding)
Mission
How you will accomplish what you see and what you will do
Branding
Means
A set of core beliefs established and held by your church or ministry
(Branding)
Values
Who are you trying to reach
Branding
Target
Your subtitle or catchphrase
Branding
Headlines
New media objects can be defined numerically as a formal equation or mathematical function
Numerical Representation
The merging together of previously discrete technologies into a unified whole
Convergence
What is it called when new media objects retain their individuality when combined with other objects in a large-scale product
Structural Modularity
Low level creative task carried out through machine processes and preprogrammed batch sequences
Automation
What is it called when new media has the ability to exist in a potentially infinite number of versions
Variability
What is it called when new media has a bidirectional influence of computers in human culture acting reciprocally upon one another
Cultural Transcoding
A blend of human and computer meanings, of traditional ways in which human culture model the world and the computers own meanings of representing it
Computer Culture
What is a one-eyed prophet?
Someone who is only able to see one side of technology (Good or bad)
Define Media
Any and all extension of our humanity
What is the primary effect of community and electronics?
Electronic community creates empathy from a distance with no real action for change (#prayfor_____)
What is the two-fold purpose of lyric projection?
Prompt and aid the congregation to worship
List the five steps to enable “little guys” to do big things
Make a plan Baby Steps Find a Champion Do Something Ignore Dissent
