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Media + The Christian > Final > Flashcards

Final Flashcards

1
Q

“Media is neither good nor evil, but…

A

is in no way neutral.”

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2
Q

Media shapes what part of us as humans?

A

Our thinking

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3
Q

What specific part of mainstream media is not represented to us?

A

Mainstream America

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4
Q

The forms of media and technology, regardless of their content, cause profound changes to what two areas?

A

Church and culture

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5
Q

Your ability to brand your church does not replace the responsibility you have to ________, your _______, and the people you are _______________.

A

Bible, Peers, Leading To Follow God

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6
Q

A mark orignally used to brand _________.

A

Animals

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7
Q

What is your mission often founded in?

A

Biblical Principles

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8
Q

Thinking about design is hard, but not thinking about it can be _________.

A

disastrous

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9
Q

“We are, by in large, a ________ generation”.

A

media

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10
Q

What percent of the population searches for a new church online?

A

80%

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11
Q

What are the implications if your church web page doesn’t show up on the first two pages of search results?

A

people will not visit your church based on your website

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12
Q

What are the implications if people do visit your website but it gives a poor impression of your church?

A

People will never visit your church based on your website and a friend will have to convince the visitor that the service is better than the church site

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13
Q

Describe ‘The Flamingo Effect’

A

We become what we behold

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14
Q

Another effect of the printing press, as discussed in class, was that Protestants became preoccupied with getting their _______ straight.

A

Doctrine

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15
Q

Visual worship is ________, NOT _________.

A

declaration, decoration

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16
Q

According to the text, when did the process of a secularized media increase?

A

1950’s-70’s

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17
Q

According to the text, what are questions that every worldview seeks to provide an answer for?

A
  • Where did I come from?
  • Who am I?
  • What has gone wrong with the world?
  • What can I do to fix it?
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18
Q

If your church had to choose ONE social media platform to focus on, which should it be?

A

Facebook

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19
Q

What are the three things looked at (by search engines) when considering page rank in results pages?

A
  • What you say about you
  • What others say about you
  • What you leverage
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20
Q

What are the 7 things that make up a brand?

A
  • Who
  • Vision
  • Mission
  • Values
  • Means
  • Target
  • Headlines
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21
Q

Means also be referred to as what?

A

Methods

22
Q

Define the ecology of media.

A

The science of the relationships between media and their users

23
Q

List the 4 Laws of Media discussed in class.

A
  • What does the medium make obsolete?
  • What does the medium extend?
  • What does the medium reverse into?
  • What does the medium retrieve?
24
Q

What is the two-fold purpose of lyric projection?

A

Prompt and aid the congregation to worship

25
Q

What is the primary effect, as discussed in class, of the new community of electronics?

A

It creates empathy at a distance.

26
Q

Complete the following quote from your assigned reading.

“Any opportunity-no matter how golden-is only a dream if…”

A

it doesn’t have a plan.

27
Q

Complete the following quote from class.

“We have to have the ability to see not only what media can do…”

A

but also what it can undo.

28
Q

What is the function of a word processor?

A

The production, storage, and manipulation of text on a computer

29
Q

What is a spreadsheet?

A

An electronic document in which data is arranged in the rows and columns of a grid and can be manipulated and used in calculations

30
Q

What is the function of a presentation software?

A

Software used to create a sequence of text and graphics, and often audio and video, to accompany a speech or public presentation

31
Q

Define the Phonetic Alphabet

A

A seemingly meaningless arrangement of squiggles and dots used to create meaning

32
Q

Define the Ideographic Alphabet

A

Pictorial characters that can represent entire ideas, phrases or words

33
Q

Definition of you as a church or ministry

Branding

A

Who

34
Q

What you see for your church or ministry

Branding

A

Vision

35
Q

What you are going to do (often found in Biblical principles)
(Branding)

A

Mission

36
Q

How you will accomplish what you see and what you will do

Branding

A

Means

37
Q

A set of core beliefs established and held by your church or ministry
(Branding)

A

Values

38
Q

Who are you trying to reach

Branding

A

Target

39
Q

Your subtitle or catchphrase

Branding

A

Headlines

40
Q

New media objects can be defined numerically as a formal equation or mathematical function

A

Numerical Representation

41
Q

The merging together of previously discrete technologies into a unified whole

A

Convergence

42
Q

What is it called when new media objects retain their individuality when combined with other objects in a large-scale product

A

Structural Modularity

43
Q

Low level creative task carried out through machine processes and preprogrammed batch sequences

A

Automation

44
Q

What is it called when new media has the ability to exist in a potentially infinite number of versions

A

Variability

45
Q

What is it called when new media has a bidirectional influence of computers in human culture acting reciprocally upon one another

A

Cultural Transcoding

46
Q

A blend of human and computer meanings, of traditional ways in which human culture model the world and the computers own meanings of representing it

A

Computer Culture

47
Q

What is a one-eyed prophet?

A

Someone who is only able to see one side of technology (Good or bad)

48
Q

Define Media

A

Any and all extension of our humanity

49
Q

What is the primary effect of community and electronics?

A

Electronic community creates empathy from a distance with no real action for change (#prayfor_____)

50
Q

What is the two-fold purpose of lyric projection?

A

Prompt and aid the congregation to worship

51
Q

List the five steps to enable “little guys” to do big things

A 
Make a plan 
Baby Steps 
Find a Champion 
Do Something 
Ignore Dissent

Media + The Christian (1 decks)

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