FINAL Flashcards
5 forces
Threat of new entrants, THreat of Substitutes, Buying Power of Suppliers, Bargaining power of Buyers, Existing Rivalry (or stakeholders)
Hershey Strengths
Strong brand name, consistent, availability, dominant in industry, affordable
Hershey Weaknesses
Not international, processed, industry differentiation (diversification), Value vs. Cheap (lower quality), ingredients
Hershey Opportunities
Poor economy, globalization (desire for US products abroad), changes in consumer taste -> new product line, commodity prices, fuel prices
Hershey Threats
consumers going healthy, commodity prices, fuel prices, trade barriers
Distinctive Competency
Something they do better than anyone else
Nissan Distinctive Competencies
over 20 years in R&D for lithium ion batteries, reliable dependable quality asian products, Carlos Ghon, Alliance with Reno
Competitive Advantage
What they do well
Nissan Competitive advantage
Affordable to maintain & reliable, Altima is luxury & affordable
Dell Strengths
Managing finances, customer service, price point, customized products, business friendly, strong brand name, kid friendly
Dell Weaknesses
reliability (defects), internal culture (not strong because of public/private standing), no control over operating systems, no product differentiation, lower market share, low brand loyalty
Dell Opportunities
growing need for security, poor economy, growing student enrollment, increasing technology infrastructure in India
Dell Threats
viruses, competitors/substitutes, compatibility, taxing internet (govt. regulations)
Apple Distinctive Competencies
Innovative, one of the wealthiest companies, operating system (all products work the same & sync), customer service, branding, best tablets
Apple Competitive Advantages
marketing (image), momentum, 1st mover advantage, reach (wide market), quality
