FInal Flashcards
What are three types of unobtrusive research?
- Content analysis
- Analysis of existing statistics
- Comparative and historical analysis
Content analysis
The study of recorded human communications like books, websites, paintings, laws
What coding in content analysis?
Coding is the provess whereby raw data are transformed into a standardized form suitable for machine processing and analysis
Manifest Content
The concrete terms contained in a communication; i.e. the tangible data
Latent Content
The underlying meaning of communication; i.e. the meaning behind the manifest contest or tangible evidence
What are tally sheets?
A type of counting and record keeping.
What are the strengths of content analysis?
- Economy of time and money
- Allowing for the correction of errors
- Permits the study of processes occurring over time
- Research has little (if any) effect on subject
- Reliability
What are the weaknesses of content analysis?
- Limited to recorded communications
- Validity
What is evaluation research?
Research undertaken for the purpose of determining the impact of some social intervention, such as a program aimed at solving a social problem
What are “needs assessment studies” ?
Studies that aim to determine the existence and extent of problems, typcally among a segment of the population
What are cost-benefit studies?
Studies that determine whether the results of a rogram can be justified by its expense (both financial and other)
What are monitoring studies?
Studies that provide a steady flow of information about something of interest, such as crime rate or the outbreak of epidemic
What are program evaluation studies or “outcome assessment studies”?
The determination of whether a social intervention is profucing the intended result
Name five experimental designs
- Classical experimental method
- One-shot case studies
- one-group pretest-posttest designs
- static-group comparisons
- posttest-only control group designs
What are quasi-experimental designs?
Contrary to research designs that rely on random assignment, these studies lack random assignment due to the inability to assign participants to certain conditions. Sometimes these studies lack an experimental or a control group, and sometimes lack a pre-tests or post-tests.
Name three quasi-experimental designs
- Time-series design
- Nonequivalent control groups
- Multiple time-series designs
Time-series Design
A research design that involvves measurement made over some period, such as the study of traffic accident rates before and after lowering the speed limit.
Nonequivalent Control Groups
A control group that is similar to the experimental group but is not created by the random assignment of subject
Multiple time-series designs
The use of more than one set of data that were collected over time, so that comparisons can be made. A type of quasi-experimental design where a series of periodic measurements is taken from two groups of test units (an experimental group and a control). The experimental group is exposed to a treatment and then another series of periodic measurements is taken from both groups.
What is participant reactivity?
The problem of social research subjects potentially reacting to being studies, this altering their behavior from what it would have normally been
What is the emic vs etic perspective?
Emic and etic are two different approaches when trying to explain social realities observed while conducting fieldwork. Etic perspective is the perspective of the observer or the researcher. Emic perspective is the perspective of the studied social group.
Name seven field research paradigms
- Naturalism
- Ethnography
- Enthnomethodology
- Grounded theory
- Case studies
- Institutional enthnography
- Participatory action research
Naturalism
Research conducted in the habitat of the subjects, i.e., work place, family, street corner, or any other location where individuals interact and behave spontaneously. It is descriptive and attempts to record spontaneous interaction and behavior. A central assumption of naturalistic research is that human interaction unfolds in social context and, thus, to understand communication a researcher needs to examine it in social setting
Ethnography
A report on social life that focuses on detailed and accurate descriptions rather than explanations; It is designed to explore cultural phenomena where the researcher observes society from the point of view of the subject of the study.
Ethnomethodology
An approach to the study of social life that focuses on the discovery of implicit, usually unspoken assumptions and agreement; a method of sociological analysis that examines how individuals use everyday conversation and gestures to construct a common-sense view of the world
Breaching experiments
an experiment that seeks to examine people’s reactions to violations of commonly accepted social rules or norms
Grounded theory
An inductive approach to the study of social life that attempts to generate a theory from the constant comparing of unfolding observations (i.e. data being collected is used to generate theories and refine variables).
Case studies
the in-depth examination of a single instance of some social phenomenon
Institutional ethnography
A research technique in which the personal experiences of individuals are used to reveal power relationships and other characteristics of the institution within which they operate
Participatory action research
an approach to social research in which the people being studies are given control over the purpose and procedures of the research
Emancipatory research
research conducted for the purpose of benefiting disadvantaged groups
What is rapport?
An open and trusting relationship, especially important in qualitative research, between researchers and the people they’re observing
Qualitative interview
Contrasted with survey inteviewing, the qualitative interview is based on a set of topics to be discussed in depth rather than based on the use of standardized questions
Name the seven stages of completing the interviewing process
- Thematizing
- Designing
- Interviewing
- Transcribing
- Analyzing
- Verifying
- Reporting
What is the weakness of qualitative field research?
There are no appropriate statistical analyses
What are the strengths of qualitative field research?
- Effective for studying subtle nuances in attitudes and behaviors and social processes over time
- Flexibility
- Inexpensive
Validity and reliability in field research
Validity is great than survey and experimental methods, but reliability may pose potential problems
What are the three parts to survey designs?
- The questionnaire
- Sampling design
- Method of administration
Questionnaire
A document containing questions and other types of items designed to solicit information appropriate for analysis. Both questions and statements can be used as items on questionnaires.
Open-ended questions
Questions for which the respondent is asked to provide his/her own answers
Closed-ended questions
Survey questions in which the respondent is asked to slect an answer from a list provided by the researcher
What are the three main principles for writing survey questions?
- Avoid confusion
- Avoid bias
- Keep the respondents’ perspective in mind
Biased or leading questions
suggests the answer the survey author is looking for and often unintentionally reflects the author’s bias