final Flashcards
types of shopping
Acquisitive, Epistemic, Experimental, Impulsive
Acquisitive: basically for need
Epistemic: half hedonic, half utilitarian
Experimental: 0 utilitarian, 3 hedonic
Impulsive: 1 utilitarian, 2 hedonic
Guerrilla Marketing
advertisement strategy to promote products or services on the streets or other public places with little money
Just Noticeable Difference
Price
Quality
Quantity
Design / Packaging
Subliminal Advertising
Subliminal messages in advertising are designed to engage people subconsciously. These ads use various colors, shapes, and words that enable customers to make small but powerful associations between a brand and an intended meaning
Conditioning
classical conditioning can be used in marketing to make the consumer react and feel positively about a brand or product. This could for example be a campaign where you get a reward for buying a specific amount of products or when you buy one product and get one for free
Signaling
intended information given to consumer => consumer making judgement
Framing
How ppl think about the product
Message Format: Ethos, Pathos, Logos
Ethos or the ethical appeal, means to convince an audience of the author’s credibility or character
Pathos or the emotional appeal, means to persuade an audience by appealing to their emotions
Logos or the appeal to logic, means to convince an audience by use of logic or reason
Schema
people’s perception
Regulatory Focus Theory: Prevention vs. Promotion
prevention-focus based on safety and responsibilities, minimum bad outcomes
Sensory Marketing
type of marketing that appeals to all the senses in relation to the brand
Priming
how first impression and impact choices
Aspirational vs. dissociative groups
group ppl desire to be and gr they don’t
Third Party Endorsement
involve
buyer’s remorse
regret
