Final Flashcards
What is the push strategy?
What is yield management pricing?
Can promotional mix persuade people to try a product?
charging of different prices to maximize revenue for
a set amount of capacity at any given time.
Yes
How has web 2.0 changed the internet?
What is capacity management and how does it relate to a integrated service component of a marketing mix?
What is standardization and training?
integrates the service component of the marketing mix with efforts to influence consumer demand
What illustrates movement along the demand curve?
What is a category killer?
What do we use social media for?
Price and Quantity only.
Characteristics of these visitors
What can shift the demand curve?
What are the 3 commonly used compensation plans for sales people?
What is target pricing?
Distribution, tariffs, etc.
Straight salary, commission, combo.
If in college do you use social media?
Do consumers struggle evaluating services vs products?
What is price?
Yes
Yes services are intangible.
What someone charges us.
What is cooperative advertising?
Information and persuasive content are commonly combined to form what?
a company using it’s own internal sales force uses 3 things?
Perception
Geography,
