FInal Flashcards
Retail strategy
-Target Market
- Retail Format
- Sustainable Competitive
Advantage
Employee compensation plan/ incentive compensation plan
Types
-Straight salary compensation
-Incentive compensation plans Examples- Straight commission
Quota bonus plan
Sustainable Competitive Advantage (elements of)
Location Customer loyalty Customer service Exclusive merchandise Low-cost supply chain management Information systems Buying power with vendors Committed employees
Retail market strategy
A group of consumers with similar needs and a group of retailers that satisfy those needs using a similar retail channel and format.
Organizational chart
idk what the fuck she means
Corporate Mission Statement
Maintains morale?
Target Market
the market segment(s) toward which the retailer plans to focus its resources and retail mix
Customer Loyalty
More than simply liking one retailer over another.
Customers will be reluctant to patronize competitive retailers.
Positioning
The design and implementation of a retail mix to create in the customer’s mind an image of the retailer relative to its competitors. Also called brand building.
Retail Mix
- location
- custy service
- display
- merch
- communiction
- pricing
Market Penetration
Attract customers from target market – Walgreens “on every corner”
Get current customer to visit store more often or buy on each visit
Growth Strategy
Market Penetration
Market Expansion
Retail Format Development
Diversification
Related vs. Unrelated
Loyalty Programs
Creating an emotional attachment with customers through loyalty programs
Data warehouse
Data warehousing is the coordinated and periodic copying of data from various sources, both inside and outside the enterprise, into an environment ready for analytical and informational processing
Vertical Integration
- Vertical integration into wholesaling or manufacturing
Cross- selling
sales associates in one department sell complimentary merchandise from other departments
Supply Chain
i honestly dont know what the fuck she wants us to know here
Supply Chain Management
Efficient and effectively manage the flow of merchandise from the vendors to the retailer’s customers.