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Media Law > Final > Flashcards

Final Flashcards

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1
Q

Advertising and Stereotypes

A

Form of mental shortcut called “heuristic.” Stereotypes are present in media. Think of Harry Potter characters. Advertisers start with what audience already knows. “Responsive Chord”

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2
Q

Art Ethics

A

Issues include banned books, obscene art, offensive lyrics and violence/sexual scenes in movies. Started with Plato. Artists are rebels and threaten vision of society. Tolstoy = art communicates feelings of the artist to the masses.

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3
Q

Balance Theory

A

People strive for cognitive balance. A person achieves balance only when his or her attitudes, information, and actions are in harmony.

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4
Q

Civil Rights Act of 1964

A

Ended segregation in public places and banned employment discrimination on the basis of race, color, religion, sex or national origin

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5
Q

Copyright

A

Protects the rights of authors and their ideas. Copyright starts as soon as something is produced. (Write a book, song, film, etc.)

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6
Q

Cognitive Dissonance

A

When message and action conflict or make one uncomfortable

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7
Q

Convergence

A

Blending of computing, communication and content as a result of the internet.

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8
Q

FCC

A

Federal Communications Commission

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9
Q

FDA

A

Food and Drug Administration

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10
Q

Daisy Girl Ad

A

Controversial political advertisement aired on television during the 1964 United States presidential election by incumbent president Lyndon B. Johnson’s campaign. Little girl is picking daisies and then a nuclear war is shown. (Stakes are too high. Protect children. Etc…)

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11
Q

Dystopianism

A

Expressing anger at horrible possibilities and actions to avoid disaster

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12
Q

FTC vs FDA vs SEC

A 
FTC = Federal Trade Commission
Fda = Food and Drug Administration
SEC = Securities and Exchange Commission
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13
Q

SEC

A

Securities Exchange Commission

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14
Q

Tylenol vs. Exxon Case

A

PR cases that were handled WAY different. Tylenol had product laced with poison in Chicago. They pulled it all nationwide immediately and did a thorough check, informing citizens along the way. Took responsibility. Exxon oil spill as a result of someone driving ship who shouldn’t have been because captain was drunk. They never took responsibility. Took almost two weeks before they took any action and oil drifted down the coast. They got torn apart for it.

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15
Q

Technological Dystopianism

A

Technology creates a social order that is harsh, destructive, and miserable.

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16
Q

FTC

A

Federal Trade Commission, Regulates totality of commercial speech

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17
Q

Trade Secrets

A

Any secret that a company wouldn’t want getting out, such as upcoming products, secret recipes, etc.

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18
Q

Functions of a Trademark

A
  1. Distinguish one seller’s goods from another’s
  2. Signify all goods bearing the trademark or service mark come from a single source
  3. Signify all goods bearing the mark are of an equal quality level
  4. Serve as a prime instrument in advertising and selling
19
Q

Hyper Competition

A

Result of internet. Supply exceeds demand. Need to get the story out quick before someone else does.

20
Q

Hypodermic Needle Theory

A
  1. Humans react uniformly to stimuli.
  2. The media’s message is directly “injected” into the “bloodstream” of a population like fluid from a syringe.
  3. Messages are strategically created to achieve desired responses.
  4. The effects of the media’s messages are immediate and powerful, capable of causing significant behavioral change in humans.
  5. The public is powerless to escape the media’s influence.
21
Q

In re Campbell Soup Co.

A
  1. Deception by Visualization. The addition of glass marbles to a can of soup bubbling in a saucepan on a stove. Ingredients would usually sink to bottom. Deceptive advertising. Investigation began, but they said they’d stop. FTC dismissed case.
22
Q

Dannon Milk Products, Inc

A
  1. Puffery. Dannon claimed yogurt was best food and could cure common illnesses in ads. FTC took them to court saying it was misleading and unsubstantiated. They settled out of court.
23
Q

Haagen-Dazs Company

A
  1. Deceptive advertising. Company made claims about frozen yogurt bars in regards to low calories and fat. FTC said it was misleading. They had to work more closely with FDA.
24
Q

Pfizer Inc.

A
  1. Company says sunburn remedy called “Un-Burn” relieved pain fast and anesthetized nerves in skin. They got called out because they couldn’t back up the claim.
25
Q

Limited Effects Theory

A

Born in 1940s WWI era. Media has few effects on public. Ignores effect on knowledge and emotion.

26
Q

Vulnerable Audience

A

Children, Minorities, Young Women, The Poor

27
Q

Pop vs Elite Art

A

Pop art is thought to just be popular art, mainly for entertainment and more commercial. Elite art is eloquent, expresses a vision and is only for an exclusive class, not for everyone

28
Q

Trademarks

A

A trademark is like a copyright. It protects a creative work. Whereas copyrights protect longer works, such as books and movies, trademarks are for protection of solitary symbols such as a word, a name, a slogan, or a logo. Lasts indefinitely as long as long as owner continues to use and register trademark.

29
Q

Length of Copyright

A

Any work created after 1978 will be protected for 70 years plus the life of the creator, and 95 years for works before 1978 by corporations

30
Q

Singularity

A

Moore’s Law. Computer processing speed and power doubles every two years. (Artificial intelligence outpacing human race.)

31
Q

Utopianism

A

Express hope in the future possibilities and actions to realize a more perfect life

32
Q

Can you copyright facts?

A

No. Would limit scientific discovery.

33
Q

Fair Use

A

Works are available for commercial use by anyone and no licenses requirements or royalties have to be paid.

34
Q

Copyright Infringement

A

Using someone else’s work without their express permission for commercial use.

35
Q

FTC

A

Federal Trade Commission

36
Q

Federal Fair Housing Act

A

Prohibits discrimination in the sale, rental, and financing of dwellings, and in other housing-related transactions, based on race, color, national origin, religion, sex, familial status

37
Q

Patents

A

Provides a limited monopoly that allows inventors to profit from their innovation

38
Q

Rights under Copyright

A

The copyright owner may sell, lease, give away or otherwise transfer as desired his or her exclusive rights t

39
Q

Stockholder Theory

A

Corporations and their leaders have single, overriding and legally binding promise to those who purchase stock: increase the share price.

40
Q

Technological Utopianism

A

Use of technology as the central enabling element of a utopian vision

41
Q

TARES Test

A 
Ethical advertisement test. 
T = Truthfulness
A = Authenticity
R = Respect (For Audience)
E = Equity (Treatment)
S = Socially Responsible
42
Q

Social Responsibility Theory

A

The management model that advances an organization’s success by demonstrating respect for ethical values, people, communities, and the physical and social environment

43
Q

Social Responsibility Theory of the Press

A

Five functions of media in society.

  1. To provide a truthful, comprehensive and intelligent account of the day’s events in a context that gives them meaning
  2. To serve as a forum for exchange of comment and criticism
  3. To provide a representative picture of constituent groups in society.
  4. To present and clarify the goals and values of society
  5. To provide citizens with full access to the day’s intelligence.
44
Q

Stakeholder Theory

A

Loyalty is to the people (stakeholders) in certain businesses like medical. Profit isn’t only thing to be concerned about.

Media Law (1 decks)

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