Final Flashcards
I/O Model
Driven by external influences
Attractive industries
Resource mobility
“Follow the crowd”
Resource Model
Acquires resources to succeed in any industry
Resources > capabilities > core competencies > competitive advantage
Internal/External/SWOT Analysis
Strengths + Weaknesses = Internal
Opportunities + Threats = External
Effective Strategy
Who- to pursue
What- need to fulfill
How- to use core competencies to gain a competitive advantage
Why- what goal or benefit does it provide
Business Strategies
Cost leadership
Focused cost leadership
Differentiation
Focused differentiation
Cost leadership
Lowest cost, acceptable quality, standardized goods, cost efficient production, large company
Focused cost leadership
Lower cost strategy on select brands or markets but NOT on all products/brands
Differentiation
products/services are perceived as different/superior to competitors on multiple features, thorough understanding of customer needs, and continual upgrade of features/offerings
Focused Differentiation
Differentiate on select brands or markets but NOT on all products/brands
Diversification Models
Related linked
Related constrained
Unrealted
Related linked
Less than 70% comes from dominant business. Only limited links between businesses (Frito Lay, Pepsi, KFC)
Related Constrained
70% revenue from one business. All businesses share product, technological, and distribution links. (Pepsi, Mountain Dew)
Unrelated
No common links between businesses, less than 70% comes from dominant businesses (Berkshire Hathaway)
BCG Matrix
By relative Market Share/cash generation and Market growth rate/cash usage respectively Star (high high) Question mark (low high) Cash cows (high low) Dogs (low low)
Ansoff Matrix
By Products and Markets respectively
Market penetration strategy (existing existing)
Product Development strategy (new existing)
Market Development strategy (existing new)
Diversification strategy (new new)