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Fashion Fundamentals > Final > Flashcards

Final Flashcards

1
Q

Product Development definition

A

Creating a garment from start to finish. Includes finding, designing, and developing season lines.

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2
Q

Target Market definition

A

A group of customers identified through a process of market segmentation that have similar wants and needs for certain products or services.

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3
Q

Demographic characteristics

A 
Age
Sex
Income
Geographic location
Occupation
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4
Q

Merchandising definition

A

The activities involved in planning and development for buying of a merchandise line for targeted customers.
Providing them with what they want, when they want it, at prices they can afford and are willing to pay.

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5
Q

Fringe customer

A

Occasionally shop or may be attracted to shop.

Offer potential for business growth.

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6
Q

Computer-Aided Design

CAD

A

Piece together elements
Repeat a fabric pattern
Simulate drape on figure
Experiment with color and fabric changes

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7
Q

Swatch

A

A small sample of intended fabric or trim

Attached to the sketch or drawing

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8
Q

Traditional pattern making begins with:

A

A basic pattern called a block or sloper on heavyweight paper called oaktag

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9
Q

Pattern making from a draped design

A
  • couture and designer price zones
  • cutting, molding, and pinning inexpensive fabric or muslin
  • fabric pieces removed and laid flat over pattern paper
  • pattern is perfected and finalized with markings
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10
Q

Cut and sew prototype

A

Sample garment made in actual ir facsimile fabric

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11
Q

Fit model

A

Used to assess fit and style

Represents body proportions of target customer

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12
Q

Marker

A

The layout of the pattern pieces

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13
Q

Select styles for line (final adoption)

A

At the conclusion of the line review
Some styles eliminated
Some changes will be required

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14
Q

Colorways

A

The variety of colors available for a style
Quantity of fabric and findings ordered
Important to receive materials on time

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15
Q

Order and produce sales samples provides:

A

An opportunity to make adjustments in production

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16
Q

Final costing includes:

A

All costs to produce a garment including materials and labor

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17
Q

Wholesale price

A

Price shown to buyers at market

Includes manufacturers profit as well as funds to run business

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18
Q

Market weeks

A

Primary times during the year when lines are shown to retail buyers

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19
Q

Retail buyers place orders

A

Not every style presented will be produced

Must have a sufficient # of orders for the style and color

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20
Q

Production sequence

A

What will be shown 1st, 2nd, 3rd, etc. in factory

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21
Q

Pattern grading

A

Each pattern piece is remade for each size

More costly to grade styles that have many pieces of produced in many sizes

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22
Q

Sustainability defines

A

A method of harvesting or using a resource so that the resource is not depleted or permanently damaged

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23
Q

Sourcing

A

Decision process for determining how and where textile and apparel products or their components will be produced
-helps to determine a company’s competitive edge

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24
Q

Tariffs

A

Taxes assessed by government on imports

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25
Q

Social responsibility definition

A

The principle that companies should contribute to the welfare of society and not be solely devoted to maximizing profits

26
Q

Production labor costs

A

If labor is inexpensive, do more labor by hand rather than using expensive equipment

27
Q

Flexible manufacturing systems

A

Sewing is organized into teams of 7-9 operaters

28
Q

Electronic data interchange (EDI)

A

Focuses on communications between companies

29
Q

UPC bar coding

A
  • universal product code
  • a 12 digit #
  • identifies manufacturer and merchandise items by stock-keeping units
30
Q

SKUs include:

A

Rendor, style, color, and size

31
Q

Distribution policies primary goal is:

A

To make sure the merchandise is sold to stores that cater to the target market

32
Q

Selective distributions based on:

A

Amount ordered, geographic area, etc.

33
Q

Intrinsic attributes cannot:

A

Be changed without changing the product itself

34
Q

Image advertising

A

Promoting the image, or general perception, of a product or service, rather than promoting its functional attributes.

Merchandise is of secondary importance

35
Q

Cooperative advertising

A

Fiber producers, fabric producers, and manufacturers pay for retailers advertisements that feature their merchandise

36
Q

Special events can:

A

Enhance store’s identity, build customers loyalty, and create community spirit

37
Q

Production fashion shows

A

The most elaborate and expensive fashion show

Also called a dramatized or spectacular show

38
Q

Fashion “pieces” deal with: (media)

A

Tendencies and trends that are subjective or speculative

39
Q

Fashion stylists focus on:

A

How to create images and characters utilizing merchandise props for publication layouts and media

40
Q

Trademark

A

Company’s individual registered mark or name for a product

41
Q

Licensing

A

An arrangement

Names, trademarks, and logos for use on merchandise produced & sometimes designed by others

42
Q

Commonly licensed products are:

A

Home furnishings, accessories, and fragrances

43
Q

Sell-through

A

The ability of a line to sell regularly & steadily at full price

44
Q

Stock or inventory turn

A

The # of times inventory is sold out & replaced in a given period

45
Q

Retailing

A

The link between the manufacturer and the consumer

46
Q

True success in the fashion business is achieved…

A

At the retail level

47
Q

Specialty stores cater to:

A

a particular target customer

48
Q

Specialty stores carry…

A

Only private-label merchandise

49
Q

Specialty stores establish…

A

Store names as brands. Ex: gap, express, H&M

50
Q

Mass merchants provide…

A

Commodity merchandise at low prices with limited service in no-frills environment

51
Q

Discounters…

A

Offer low prices

Buy large quantities of lower priced merchandise

52
Q

Off-price retailers offer…

A

Special buys, closeouts, overruns, last season’s goods, off-colors, & manufactures returns

53
Q

Outlet stores are…

A

Clearance stores run by retailers with out of season or slow moving merchandise

54
Q

Warehouse clubs charge…

A

A small membership fee and offer deep discounts on general merchandise in a warehouse setting

55
Q

Promotional stores are…

A

Any store that is price-directed that offers special buys and frequent sales
Ex: macys, kohls

56
Q

Store operations

A

Plan, manage, and maintain the retail building

57
Q

American retailing is dominated by…

A

Chains or multiple-unit stores

58
Q

Visual merchandising- Standards manuals ensure…

A

Consistent display

59
Q

Visual merchandising- presentation packages include…

A

Planograms & photographs

60
Q

Visual merchandising- fixtures… (4)

A

Wall racks
Rounders
Four way or star fixtures
T shaped stands

Fashion Fundamentals (1 decks)

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