Final Flashcards
1
Q
The marketing mix
A
Price, product, distribution, and promoition
2
Q
Routiinzed response behavior
A
low levels of thought to buy a product
3
Q
limited decision making
A
happens when buyers only buy this product occasionaly
4
Q
extended decision making
A
when buying a car, home, or college
5
Q
Four dimensions of corporate social responsibility
A
x
6
Q
What is a market?
A
x
7
Q
Strategic window
A
x
8
Q
What is marketing
A
The process of creating, distributing, promoting, and pricing goods and services to facilitate satisfying relationships with customers
9
Q
What is a market
A
A group of people who have the willingness, authority, and ability to purchase a product
10
Q
Concentrated targeting strategy
A
An organization targets a single market segment using one marketing mix. (bic vs Mont Blanc)
