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1
Q

International professional organizations

A

Global scale makes it possible to have international professionals devoted to pr education. Research and professional standard.

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2
Q

International association of business communications

A

Created a professional development guide for practitioners to help them identify the skills and knowledge necessary for attaining career goals and ethics review committee to inforce a code of ethics.

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3
Q

International public relations association

A

Promoted professional recognition high atandards and ethics making practitioners working in international aspects of public relations

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4
Q

Public relations society of America

A

Provides opportunities for continuing education and encourages ethical behavior

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5
Q

7 principles of public relations

A
  1. Tell the truth
  2. Prove it with action
  3. Listen to the customer
  4. Manage for tomorrow
  5. Conduct public relations as if the whole company depends on it
  6. Realize a company’s true character is expressed by its people
  7. Remain calm patient and good humored
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6
Q

Positives of socially responsible PR

A
  1. Improves professional practice
  2. Improves conduct by emphasizing need for public approval
  3. Makes all points of view articulate in the public forum
  4. Uses communication and mediation to replace misinformation with information discord with rapport
  5. Fulfills social responsibly to promote human welfare by helping social systems adapt to changing needs and environments
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7
Q

Negatives of socially responsible PR

A
  1. Promotes special interests sometimes at the cost of the public well being
  2. Clutters already chocked channels of communication with the debris of evens and phony phases that confuse instead of clarify
  3. Credibility gaps
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8
Q

Legal considerations

A
  1. Freedom of expression
  2. Right of state to regulate occupations
  3. Rights for individuals to pursue occupations without unjustified government interference
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9
Q

Accreditation

A

Ways to encourage professionalism and accountability

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10
Q

Global village

A

Ways people communicate depending on the size
Now time and distance disappears and you can communicate with anyone anywhere in the world
More immediacy

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11
Q

Agenda setting process

A

Media sets the agenda
Address most important stories but does not tell people to do a certain thing
Measured by amount of people it effects

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12
Q

Spiral silence theory

A

If people don’t talk about a topic it will not be important

Makes you question importance if no one is talking about if you assume it’s not important

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13
Q

Internal PR

A

HR department

Commitment to productivity

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14
Q

2 way process is

A

Formal
Multi dimensional
Upward downward Communications

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15
Q

Upward Communications

A

Asking employees for input
Needs profess
Be more productive

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16
Q

Downward Communications

A

Talking to people within organization

Standard

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17
Q

HR Human Resources model

A

Informal structure
Talking outside hierarchy
Can damage company if one person gets laid off they talk to others

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18
Q

External function

A 
Dynamic 
More media 
Faster 
More specific 
Consumer has more control 
More media smaller audience
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19
Q

Newspaper

A 
Old dominate form 
Loosing readers 
Sets agenda for other media’s 
More powerful people use it 
Large audience
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20
Q

News wires

A

People set out for stories, put their news on wires and news can purchase and use their stories
Economic model that makes sense
Stays constant

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21
Q

Media is interconnected

A

1 effects the other

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22
Q

Magazines

A

Specialization
Identifying trends and audience
Audience depends on advertising

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23
Q

Radio

A

Adv. 3 hours per day

Talk radio

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24
Q

Business and industry

A

When business start they are positive then turn into a mega company
Viewed as greedy foolish or criminal

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25
Era of cooperate sociability
Demonstrate ethical conducts Doing good by doing well Investing in philanthropy Ex. Tylonal
26
Financial public relations
Private owned-go public they offer up shared Public company- says to buy a share and invest in them
27
FCC
Makes sure things are fair and they over see buy and selling of stock Public company has to file report so they can keep file Everyone has same info so it is honest
28
GAP
Generally accepted accounting principle
29
Ray Moore
Senate election in Alabama
30
NASA
High approval and good PR | Found direct things in research that impacts people
31
FCS
Tax collection agency had lowest pr rating
32
Franking
Gov sets aside tax payers money for representatives to communicate what’s going on in congress They should be using that through term but only use it during reelection
33
Sunshine laws
Apply to public meetings that they should be open unless reason not to be Can’t say meeting is about one thing and talk about something else Has to tell about meeting before hand
34
FOIA freedom of Information act
Deals with documents you should be able to get public documents
35
USIA
Agency to promote federal money Work with media to find common interest in different countries Increase diplomatic ties
36
PR VS Legal
Company usually goes legal route
37
Law
System of rules that governs society
38
First amendment
Freedom of speech= foundation of PR
39
Free press
Journalists can choice what they write about | Media has the choice to choose what they publish
40
Print media
State government should not be allowed to compel a newspaper to print something that its editors would not have chosen
41
Reno vs. American civil liberties union
Speech on the internet was fully protected by 1st amendment Gives public relations free reign to use the internet to send unmediated Communications to various public’s Protect minors from explicit material
42
Children’s internet protection act
Requires public schools and libraries that receive federal money for internet use to install technology prevention measures from harmful material
43
Communications act of 1934
Gave the agency the power to make and enforce programming policies for broadcasting and to issue renew or deny licenses to individuals station operations
44
Virginia state board of pharmacy vs. virgins citizens consumer council Court could not limit pharmacists right to provide information about prescription drug prices
Commercial speech rights Commercial speech must be about legal activity Commercial speech cannot be misleading
45
The federal trade commission
Authority to regulate advertising making sure its truthful April 2011 field complaints against 10 companies making false claims against health benefits
46
First national bank of Boston vs. bellotti
1st amendment protects political speech Bank wanted to buy other companies advertising to oppose personal income tax Commercial speech is protected have the right to make contributions to ballot initiative campaigns
47
Bipartisan campaign reform act of 2002
Regulates politics election contributions Corporations may not contribute on behalf of political parties
48
Federal regulation of lobbying act of 1946
Lobbyists for organizations were required to disclose their activities
49
Lobbyist
Someone employed or retained by a client who makes more than one contact on behalf of the client
50
Copyright protection
Make sure original work is bing produced Preserves public interest by guaranteeing that the right to use the works without restrictions will eventually be passed to all people
51
Infringement
Violation of one or more of the copyright rights of an owner
52
Lanham act
Protects trademarks used by companies to identify and distinguish their goods or services
53
Defamation
Wrongfully harming an individuals reputation Privacy
54
Suing for libel
Individuals or organizations has the right to sue for libel except for government institutions because 1st amendment right that gives citizens the right to critics government actions
55
New York Times vs. Sullivan
Holding public officials to the higher standard of actual malice Politician said he should not be investigated by media. Was turned down. We want the media to stay connected so they can check in on what’s going on
56
6 standards of proof for a libel case
1. Defamation-injures another’s reputation or name 2. Identification- prove who the person libel is 3. Publication- witnessed by a third party 4. Fault- mistake that was made Actual malice- statement made Negligence- failure to admit statement 5. Falsity- language is untrue. Apples to public officials 6. Damages- actual financial harms
57
Summary judgement
Case is dismissed because failure to meet the libel actions burden of proof
58
Statue of limitations
Limited time can bring a lawsuit for libel has expires. Vary from state to state
59
Law of privacy
1. Intrusion- how information was gathered and media’s intrusion into people’s lives 2. Public disclosure- sharing of information 3. False light- distorting information or making information up 4. Appropriation- usage without permission
60
Communication process model
Communication is a reciprocal process of exchanging signals to inform persuade or instruct based on shared meaning and conditioned by the communicators relationship and the social context
61
Internal relations
1. The value of understanding, teamwork, and commitment by employees in achieving bottom line results 2. Need to build a strong manager communications network
62
Working relationships
1. trust between employees and employer 2. Honest flowing information 3. Satisfying status and participation 4. Continuity of work without strife 5. Healthy or safe surrounding 6. Success for the enterprise 7. Optimism about the future
63
Dimensions of culture
Power distance- managers and employees see themselves as different Individualism- put their own individual needs ahead of the needs for the group Uncertainty avoidance- organizational structures that reduce anxiety Masculinity- behaviors such as aggression
64
Asymmetrical worldview
Organizations goal is to get what it wants without having to change the way it does business internally Focus on goals of organization and culture is to resist change
65
Symmetrical worldview
Ideas of negotiation conflict resolution and compromise in an organizations operating procedures Self oriented and goals are made in a shared fashion by incorporating what public wants
66
Goals of public affairs in government
1. Informing constituent 2. Enduring active cooperation in government programs 3. Serving as the public’s advocate to government administrators 4. Fostering citizen support for established policies and programs 5. Facilitating media relations 6. Building community and nation
67
If we want people to vote
People need to know what’s going on Media informs people Media cannot be owned by government
68
Advertising
1967 it is a form of protected speech Tells us who’s on the court makes a difference in ruling
69
Political expression
You should be able to say who you’re in favor for 1st amendment
70
Giving money to politician
Form of protected speech Up to 1000$ per candidate No limit on political action committee
71
Bucklee vs. valeo
People who give the most money have the most power There has to be a limit on amount you donate to a politician Limits on election spending
72
Broadcasting
Limited in amendment right FCC- regulates frequency Gov is involved but not as much as print

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