FINAL Flashcards
Typical stereotype in ads for Minorities
Examples are..
Taco Bell dog - Mexicans
Auntie Jemima - Blacks
What about Sony? - Asians
Redskins, Seminals, Indians - Indians
When they decided to target minorities what were two keys?
- Use culture
- Show minorities positively
What were the complaints of TV/ Media industry ?
Lack of money
Lack of hiring minorities
What products were African Americans seen the most in?
- Liquor
- Athletic products/ Sports wear
- Underwear
If you see a black promoting a product how many whites would try it?
Only 8% and 92% wouldn’t.
In ads were their any physical contact in ads?
There wasn’t any kissing or hugging
How were hispanics misused in ads?
Whites favored the ads because there’s an exotic appeal & because they’re not in their place.
What does the author think the most important thing in the news?
Consequences. Is there any consequences for the audience?
Gate keepers controlling the flow of the information
What is agenda setting?
The order the news is in
The 5 news phases
- Exclusionary: Not cared at all
- Threatening issues: Group that looks like a threat
- Confrontation: You vs Them
- Stereotypical selection: Ensures minorities are in their place
- Multi Racial Coverage: Where minorities are represented in all aspects even in production
What was the song that he quizzed us for 5 points?
Rappers delight - 1979
First song to have commercial success.
Hiphop started as what?
Party music. Eventually it evolved to songs that deep messages in them
Elian Gonzalez story
Him and his mother came to the US in a raft, the mother dies.
If they post this in a hispanic community the news would be neutral.
If it was non hispanic community, they would say, send him back to his own country.
Who was Mary Mitchell?
A parent of two young black males who at first disliked that her boys listen to Notorious B.I.G
She wrote a letter after learning about his death
Surveys on music preferences were conducted in 1995 and 1998. Respondents were WIU students. Sample size=200 students
95’ Rap was top 5
98’ Rap was top 3
majority Students in WIU in 95-98 said about rap
Majority said Censored & but limitations (95)
Did rap promote violence?
95’ people said no, in 98 people said no.
Who is Carolyn Martindale
She wrote:“Only in Glimpses: Portrayal of America’s Largest Minority Groups by The New York Times, 1934-1994.
The article was a study in which NY times did to see if there’s a “racist institution” that exists
Results: One of the most noticeable aspects in the study is the overwhelming dominance of news bout African Americans. Even though in some decades the average number of column inches of news about blacks found was only a few inches, the overage found on the other groups was so little it didn’t amount to even one inch, in some decades. Asians did not appear in measurable amounts in four of the seven decades sampled, Latinos did not appear in the first two decades sampled, and Native Americans were absent in the first decade sampled.
Conclusion: The New York Times has provided much more representative coverage of African Americans during the past 35 years. But it clearly still has a long way to go to accurately portray the everyday lives and concerns of the Native Americans, Latinos and Asian Americans who are a large and important part of U.S. Society. The newspaper’s coverage of these groups was not nearly enough, in either volume or breadth of topics covered, to give white readers any kind of real understanding of the daily lives, the issues and the problems of these people. Not only were they visible only in glimpses in the issues studied, but their images were badly blurred and distorted.
