FINAL

Question 1

Typical stereotype in ads for Minorities

Answer 1

Examples are..

Taco Bell dog - Mexicans
Auntie Jemima - Blacks
What about Sony? - Asians
Redskins, Seminals, Indians - Indians

Question 2

When they decided to target minorities what were two keys?

Answer 2

• Use culture

- Show minorities positively

Question 3

What were the complaints of TV/ Media industry ?

Answer 3

Lack of money

Lack of hiring minorities

Question 4

What products were African Americans seen the most in?

Answer 4

• Liquor
• Athletic products/ Sports wear
• Underwear

Question 5

If you see a black promoting a product how many whites would try it?

Answer 5

Only 8% and 92% wouldn’t.

Question 6

In ads were their any physical contact in ads?

Answer 6

There wasn’t any kissing or hugging

Question 7

How were hispanics misused in ads?

Answer 7

Whites favored the ads because there’s an exotic appeal & because they’re not in their place.

Question 8

What does the author think the most important thing in the news?

Answer 8

Consequences. Is there any consequences for the audience?

Gate keepers controlling the flow of the information

Question 9

What is agenda setting?

Answer 9

The order the news is in

Question 10

The 5 news phases

Answer 10

1. Exclusionary: Not cared at all
2. Threatening issues: Group that looks like a threat
3. Confrontation: You vs Them
4. Stereotypical selection: Ensures minorities are in their place
5. Multi Racial Coverage: Where minorities are represented in all aspects even in production

Question 11

What was the song that he quizzed us for 5 points?

Answer 11

Rappers delight - 1979

First song to have commercial success.

Question 12

Hiphop started as what?

Answer 12

Party music. Eventually it evolved to songs that deep messages in them

Question 13

Elian Gonzalez story

Answer 13

Him and his mother came to the US in a raft, the mother dies.

If they post this in a hispanic community the news would be neutral.

If it was non hispanic community, they would say, send him back to his own country.

Question 14

Who was Mary Mitchell?

Answer 14

A parent of two young black males who at first disliked that her boys listen to Notorious B.I.G

She wrote a letter after learning about his death

Question 15

Surveys on music preferences were conducted in 1995 and 1998. Respondents were WIU students. Sample size=200 students

Answer 15

95’ Rap was top 5

98’ Rap was top 3

Question 16

majority Students in WIU in 95-98 said about rap

Answer 16

Majority said Censored & but limitations (95)

Did rap promote violence?
95’ people said no, in 98 people said no.

Question 17

Who is Carolyn Martindale

Answer 17

She wrote:“Only in Glimpses: Portrayal of America’s Largest Minority Groups by The New York Times, 1934-1994.

The article was a study in which NY times did to see if there’s a “racist institution” that exists

Results: One of the most noticeable aspects in the study is the overwhelming dominance of news bout African Americans. Even though in some decades the average number of column inches of news about blacks found was only a few inches, the overage found on the other groups was so little it didn’t amount to even one inch, in some decades. Asians did not appear in measurable amounts in four of the seven decades sampled, Latinos did not appear in the first two decades sampled, and Native Americans were absent in the first decade sampled.

Conclusion: The New York Times has provided much more representative coverage of African Americans during the past 35 years. But it clearly still has a long way to go to accurately portray the everyday lives and concerns of the Native Americans, Latinos and Asian Americans who are a large and important part of U.S. Society. The newspaper’s coverage of these groups was not nearly enough, in either volume or breadth of topics covered, to give white readers any kind of real understanding of the daily lives, the issues and the problems of these people. Not only were they visible only in glimpses in the issues studied, but their images were badly blurred and distorted.