Final Flashcards
What are the “plurals”?
next generation coming up - “generation Z” or “generation like”
What role does technology play in our lives?
It shapes how we think, act, feel in society.
Define social media:
Technology used to connect us with others
Define “Technological Determinism” and discuss why it matters today?
Def: technology determines society’s structure and values
Marshall McLuhan
What were Mcluhan’s four epochs?
- Tribal era
- Literate era
- Print era
- Electronic era
Why is communication important in the progression of the four epochs?
It causes cultural changes
What is “generation C”?
Consumers build the “Content” to a trending topic; people who are digitally involved regardless of age.
What is your reaction to the statement in Shane Hipps’ Flickering Pixels: “When we fail to perceive that the things we create are extensions Of ourselves, the created things take on god-like characteristics and we become their servants”?
We cannot put technology on a pedestal and make it a god; Be aware that technology is changing the way we think.
What are five elements you should think about when developing a niche?
Blog name/title
Catchphrase/slogan
Mission of blog
How to introduce myself
Define “perception” and then discuss the implications of digital media upon the concept
Def: quick judgement based on senses
“Brand is everything, and perceptions are 90% of branding”
You are what you share
Why is WOM important?
Trust
92% involve WOM recommendations
What is a brand, and then what is a “personal brand”?
Find Voice
Establish look
Show yourself
What is SEO?
Consistent, high quality content
SEO - search engine optimization
Participate in the community
Define “diffusion of innovation”
Theory that explains how new innovations are diffused (or spread ) through society
Give a short definition of the “structure of scientific revolutions” theory:
Thomas Kuhn - said normal bell curve of accumulation of knowledge was wrong. It’s more like a stair-step graph (aka Revolutions Model). Scientific revolutions occur –> knowledge jumps.
What are the five stages in the diffusion of innovation?
Innovators Early Adopters Early Majority Late Majority Laggards
What are the implications for you, a social media practitioner, of “herd immunity”?
“My friends have more friends than I do” mentality
If you find centers of influence in your friend groups, those people can reach their friends with your message.
Why are networks significant for social media practitioners/managers?
Amplified reach
Two-way communication
Removed boundaries
What is “social capital” and why is it important in light of web technology?
People who have influence; the benefits from cooperation between individual influencers and groups
Gives you a great deal of power and can be worth literal money
What is truly the largest social media network (though most people don’t think of it as a social media)?
What different methods can you use to transmit information online, and what is a free option to produce each of the media?
Blogs, RSS feed, podcasts, videos
What is a QR code?
Quick Response Code
What does URL stand for?
Uniform Resource Locator
What is a “digital package,” and why is it significant in terms of the progression of media?
Multimedia that’s interactive and illustrates convergence
What impact is the internet having on our brains?
No sustained thought
Short attention span
Lack of remembering info
Define semiotics:
Study of symbols; the role sign systems play in how we create and understand meanings in culture
What are the three levels of semiotic inquiry?
Semantics: how symbols relate to meaning
Syntactic: symbols in context
Pragmatics: how users interpret symbols
What are two types of meaning for symbols/signs?
Denotation and Connotation
What are archetypes?
Inherited pattern of thought for symbols; Ideal example of things
ex. “The American Dream”
What is collective memory and why is it important?
Def: A shared belief about something
It’s easier to communicate when you have shared images, symbols, or narratives.
What is a niche blog?
Blog geared to a specific fan base, topic, or interest
What is long tail and why is this significant in light of digital technology?
Def: companies can make money selling small amounts of items that only a few people want, if they have many things like this that they sell
It allows access to an infinite number of niches to buy limited things. Scarcity is no longer a problem.
What analogy was used to represent balanced content and what does it mean?
Well Balanced Content = Well Balanced Meal
Meat: core content that adds value
Veggies: content that is important
Potatoes: content that adds value in a different way
Dessert: bold, outrageous content about your topic
Candy: bold, outrageous content that is irrelevant and just for shock
