Final

Question 1

What are the “plurals”?

Answer 1

next generation coming up - “generation Z” or “generation like”

Question 2

What role does technology play in our lives?

Answer 2

It shapes how we think, act, feel in society.

Question 3

Define social media:

Answer 3

Technology used to connect us with others

Question 4

Define “Technological Determinism” and discuss why it matters today?

Answer 4

Def: technology determines society’s structure and values

Marshall McLuhan

Question 5

What were Mcluhan’s four epochs?

Answer 5

1. Tribal era
2. Literate era
3. Print era
4. Electronic era

Question 6

Why is communication important in the progression of the four epochs?

Answer 6

It causes cultural changes

Question 7

What is “generation C”?

Answer 7

Consumers build the “Content” to a trending topic; people who are digitally involved regardless of age.

Question 8

What is your reaction to the statement in Shane Hipps’ Flickering Pixels: “When we fail to perceive that the things we create are extensions Of ourselves, the created things take on god-like characteristics and we become their servants”?

Answer 8

We cannot put technology on a pedestal and make it a god; Be aware that technology is changing the way we think.

Question 9

What are five elements you should think about when developing a niche?

Answer 9

Blog name/title
Catchphrase/slogan
Mission of blog
How to introduce myself

Question 10

Define “perception” and then discuss the implications of digital media upon the concept

Answer 10

Def: quick judgement based on senses
“Brand is everything, and perceptions are 90% of branding”
You are what you share

Question 11

Why is WOM important?

Answer 11

Trust

92% involve WOM recommendations

Question 12

What is a brand, and then what is a “personal brand”?

Answer 12

Find Voice
Establish look
Show yourself

Question 13

What is SEO?

Answer 13

Consistent, high quality content
SEO - search engine optimization
Participate in the community

Question 14

Define “diffusion of innovation”

Answer 14

Theory that explains how new innovations are diffused (or spread ) through society

Question 15

Give a short definition of the “structure of scientific revolutions” theory:

Answer 15

Thomas Kuhn - said normal bell curve of accumulation of knowledge was wrong. It’s more like a stair-step graph (aka Revolutions Model). Scientific revolutions occur –> knowledge jumps.

Question 16

What are the five stages in the diffusion of innovation?

Answer 16

Innovators
Early Adopters
Early Majority
Late Majority
Laggards

Question 17

What are the implications for you, a social media practitioner, of “herd immunity”?

Answer 17

“My friends have more friends than I do” mentality

If you find centers of influence in your friend groups, those people can reach their friends with your message.

Question 18

Why are networks significant for social media practitioners/managers?

Answer 18

Amplified reach
Two-way communication
Removed boundaries

Question 19

What is “social capital” and why is it important in light of web technology?

Answer 19

People who have influence; the benefits from cooperation between individual influencers and groups

Gives you a great deal of power and can be worth literal money

Question 20

What is truly the largest social media network (though most people don’t think of it as a social media)?

Answer 20

Email

Question 21

What different methods can you use to transmit information online, and what is a free option to produce each of the media?

Answer 21

Blogs, RSS feed, podcasts, videos

Question 22

What is a QR code?

Answer 22

Quick Response Code

Question 23

What does URL stand for?

Answer 23

Uniform Resource Locator

Question 24

What is a “digital package,” and why is it significant in terms of the progression of media?

Answer 24

Multimedia that’s interactive and illustrates convergence

Question 25

What impact is the internet having on our brains?

Answer 25

No sustained thought
Short attention span
Lack of remembering info

Question 26

Define semiotics:

Answer 26

Study of symbols; the role sign systems play in how we create and understand meanings in culture

Question 27

What are the three levels of semiotic inquiry?

Answer 27

Semantics: how symbols relate to meaning
Syntactic: symbols in context
Pragmatics: how users interpret symbols

Question 28

What are two types of meaning for symbols/signs?

Answer 28

Denotation and Connotation

Question 29

What are archetypes?

Answer 29

Inherited pattern of thought for symbols; Ideal example of things
ex. “The American Dream”

Question 30

What is collective memory and why is it important?

Answer 30

Def: A shared belief about something

It’s easier to communicate when you have shared images, symbols, or narratives.

Question 31

What is a niche blog?

Answer 31

Blog geared to a specific fan base, topic, or interest

Question 32

What is long tail and why is this significant in light of digital technology?

Answer 32

Def: companies can make money selling small amounts of items that only a few people want, if they have many things like this that they sell
It allows access to an infinite number of niches to buy limited things. Scarcity is no longer a problem.

Question 33

What analogy was used to represent balanced content and what does it mean?

Answer 33

Well Balanced Content = Well Balanced Meal
Meat: core content that adds value
Veggies: content that is important
Potatoes: content that adds value in a different way
Dessert: bold, outrageous content about your topic
Candy: bold, outrageous content that is irrelevant and just for shock