Final Flashcards
Pre production checklist
Budget
Leading trade publication
Billboard
How is radio AirPlay tracked
Nielsen
CMj how do they develop charts
College commerical and non commerical radio
Target for press releases
Media music journalists
Discography
Chronology of entire artist music included in a press kit
Function of artist publicist
Setup interviews, great writing skills, articles placed in magazine, monitor strategies,
Things publicst won’t do
Book shows, develop social media
Most popular form of Internet advertising
Cost per click
Ad to enhance image
Institutional advertising
Needed to distribute aritst recordio dings
Mechanical license
Include in artist press kit
Pic, bio, tour date, press clips, link to music
Before artist release a song label needs to produce a
SR copyright
If recording someone else song need mechanical license, who gets the $$$
Songwriter and publisher
Digital performance recording royalty
Paid to record label and artist
Best publicity
Great review of recording
Low budget niche marketing under the radar
Guerilla marketing
For advertising work needs to be
Repetitive
Why are commerical radio stations reluctant to play new music
Can’t sell ads if less people are listening
Satellite radio funded by
Subscribers
Who decides what record go on playlist
Program director
Put music on website, service mus provide
Bandwidth
Why need to generate profit loss statement
Need to know if you’re making money
What to do on a custom website
Easy to navigate, consistent navigation structure, color scheme, consistent logo, responsive design
Sound recording copyright notice
(P) 2016 david rec
Agreement between artist and label
Label owns masters, label need to license them
Explain how someone can produce a record for less than $50,000
Can go to local studio, guerilla marketing, social media ads, covers on YouTube
1 million dollar budget for a tour, advise him
Travel in a van and trailer, create enough merch to cover expenses, stay in motel or van, hire experienced people but only what you need
