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PR Principles > FINAL > Flashcards

FINAL Flashcards

1
Q

Avery prepares a 12-page report on her department’s new account and includes all the required details. She groups the information under subheads, and puts in a summary at the end. Then, she prints the report and has it spiral bound. What quality did Avery display in her work?

A

Completeness

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2
Q

When a potential client asks a PR agency to specify details about its abilities, know-how, and proficiency, it is issuing a request for

A

Information

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3
Q

Which documents may stipulate quite specific requirements that bidding agencies must meet to land a contract with a firm?

A

Request for proposal

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4
Q

Companies, organizations, and clubs convene many meetings to primarily focus on

A

Speakers

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5
Q

Which presentation software allows users to develop nonlinear presentations?

A

Prezi

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6
Q

Which is one of the correct techniques of word selection while delivering a speech?

A

Use personal pronouns

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7
Q

Which photo-sharing social media site is developing at the quickest rate when compared to its competitors?

A

Pinterest

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8
Q

While writing a lead sentence for an article, which strategy helps capture the imagination of the audience?

A

Tell a story

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9
Q

A written plan may start with a(n) ______ and then outline the steps that will be taen to execute the program.

A

Executive summary

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10
Q

What is considered the cornerstone of a PR campaign?

A

Written plan

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11
Q

Which is a frequent mistake that rookie PR writers make while writing brochures?

A

Cram everything in

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12
Q

A(n) _____ helps chart the types of stories and features that will reinforce an organization’s goals.

A

Editorial calendar

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13
Q

Charlie, being environmentally conscious, wanted to reduce the number of printed copies of his company’s annual newsletter. Therefore, he printed a few copies and kept them on the reception counter for the office guests to read. What format should he use instead, if he truly wants a green company?

A

Online

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14
Q

Which social networking site lets you view comprehensive data about companies and their products and services?

A

LinkedIn

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15
Q

____ advertisements provide information, raise awareness about social issues, and give how-to suggestions.

A

Public service

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16
Q

Which federal agency has authority over product press tools and stories?

A

The Federal Trade Commission

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17
Q

Which presentation software allows users to develop only linear slideshows?

A

Powerpoint

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18
Q

What aids in developing alignment of business objectives?

A

Measurement

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19
Q

What emanating factors are forcing companies to appoint spokespeople?

A

Disclosure and accountability

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20
Q

_____ is the number of different people exposed to a single message.

A

Reach

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21
Q

Valerie was in charge of organizing an open house for Princeton General Hospital……..what aspect of an effectively planned one house did Valerie fail to consider?

A

Explanation

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22
Q

What is used in advertising and publicity to illustrate the penetration of a particular message?

A

Media impressions

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23
Q

What type of seating arrangement uses long tables with chairs on one side, so attendees can take notes or set up laptop computers?

A

Lunchroom

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24
Q

What types of meetings are most likely to be organized by the Public Relations Society of America (PRSA) or the National Association of Realtors for fellow professionals in the PR industry?

A

Convention

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25
Q

Which types of officials can tell you about the law, but they should not tell you what to say or how to say it?

A

Litigation experts

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26
Q

Gavin is the PR representative………

A

Gavin should advertise in magazines such as the New Yorker and National Geographic; because they have a highly educated and affluent readership

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27
Q

In her firm, Marie-Claire writes, ……..what other method can marie-claire adapt to make her speeches memorable and effective

A

Provide definite, specific ideas in clear language

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28
Q

In which component of print advertisement would you most likely find words like “introducing, announcing, new, or now”?

A

Headline

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29
Q

Direct mail is often referred to as _____ by many consumers and the media

A

Junk mail

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30
Q

What consumes most time in a working day for public relations personnel?

A

Interpersonal communications

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31
Q

______ have often been described as “walking billboards”

A

T-shirts

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32
Q

Measuring audience________can be done by looking at sales figures or increase in market fares

A

Action

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33
Q

Elianna, ……. what aspect of email etiquette did Elianna leave out?

A

Deadline

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34
Q

The techniques of sampling the ideas of the audience before and after a campaign is used in the measuring of audience

A

Attitude

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35
Q

Which type of speech might tell listeners about topics such as the Great Recession, the perils of the greenhouse effect, and the volatility of global oil prices?

A

Informative

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36
Q

What informs the details of an event such as the time, day, date, and venue of a program?

A

Invitation

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37
Q

What tool do major corporations use as a marketing device to entice fresh backers, identify with existing employees, and build their consumer base?

A

Annual report

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38
Q

In a meeting organized on Environmental Protection Day, …….What kind of speech did the activist make?

A

Activating

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39
Q

Which person is a crucial member of an effective panel and makes inquiries of panel members by using various approaches?

A

Moderator

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40
Q

WhereIsMyCab is a taxi service app………….which rule of the trademark law did the latter company infringe upon?

A

Intent to confuse the customer

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41
Q

What documents do external vendors use to pitch their goods and services to corporations?

A

Proposals

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42
Q

Which social media website do a majority of multinational organizations use to showcase playlists of videos developed by the organization itself?

A

Youtube

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43
Q

Lunchroom seating is used for which of the following types of meetings?

A

Workshop

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44
Q

Tamara is a PR writer at Neolithic Group……. tamara’s action comes under the concept of

A

Fair use

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45
Q

The identification of program_______is the most important prerequisite for the evaluation and measurement processes of a campaign plan.

A

Objectives

46
Q

Which type of meeting is part of any organization in which an employee of the firm can express an idea and be a part of the decision-making process?

A

Staff

47
Q

After a successful marketing campaign…….what process is the PR team assigned?

A

Measuring results

48
Q

Which site is popular for sharing press releases and breaking news stories on varied situations or disasters?

A

Twitter

49
Q

Which component of a direct mail helps gather a response from intended recipient?

A

Reply card

50
Q

What tool do the marketing and public relations professionals use to foster brand awareness and loyalty toward the firm?

A

Event

51
Q

In a panel discussion, what behavior may alienate the audience members?

A

Monopoly

52
Q

Theo is 63 years old and has ahead a long……..which medium should he use to implement the plan?

A

Blog

53
Q

Which legal term best describes the act of safeguarding the expression of ideas but not the ideas themselves?

A

Copyright

54
Q

The august issue of vogue magazine…….what method is employed here?

A

Readership survey

55
Q

To counter a rumor that its product contained harmful substances, ……which aspect of social media did the company leverage to counter the allegations?

A

Greater transparency

56
Q

Which is the most popular format for a print newsletter?

A

Letter-size

57
Q

Which tools help major organizations portray themselves as a reliable, proficient, and articulate business to their customer bases?

A

Speechwriting and presentations

58
Q

What is the first step a PR practitioner should take if a member of the press asks for details about a colleague?

A

Contact the employee

59
Q

Ad text include sentences and short paragraphs that inform and

A

Persuade

60
Q

What method can be employed to resolve the conflict of spamming while documenting distribution?

A

Targeted mailings

61
Q

Which evaluation method obtains employee feedback on the content of the stories they’ve read and what they think about the publication?

A

Readership surveys

62
Q

The technique of sampling the ideas of the audience before and after a campaign is used in the measuring of audience

A

Attitude

63
Q

_____think they should have the right to decide what stories will be covered and in what context

A

Editors

64
Q

A cosmetic company is conducting an event to ……..what arrangements should the company’s public relations team plan for such an event?

A

Arrange professionally trained security personnel to handle a crowd, protect the personality from being hassled, and make sure no other disruptions occur that would mar the event

65
Q

Measuring a campaign’s outcome against a parameter in terms of he target public’ attitude or behavior is called

A

Benchmarking

66
Q

Which internal organizational document creates a record and “paper trail” of what was discussed and what decisions were made?

A

Memorandum

67
Q

Which site is popular for sharing press releases and breaking news stories on varied situations or disasters?

A

Twitter

68
Q

Ricardo, the PR manager of a firm……….What form of communication should Ricardo use?

A

Email

69
Q

While at an airport, the owner of a retail store saw a celebrity ……on what goods can the celebrity sue the store owner?

A

Misappropriation of personality

70
Q

Which process helps determine the people to whom the PR campaign will be aimed?

A

Identification of the key public

71
Q

The continual onslaught of data we encounter every day is called

A

Overload

72
Q

Which part of a PR plan would take into account elements such as mileage, postage, and staffing?

A

Budget

73
Q

A(n)________ helps chart the types of stories and features that will reinforce an organization’s goals

A

Editorial calendar

74
Q

Native advertising is also known ______ journalism.

A

Sponsored

75
Q

What kind of function is held for a guest list ranging from 100-1000 and is conducted to help raise funds for NGOs or to pay tribute to a person’s achievements?

A

Banquet

76
Q

Which public communication method is a standard feature at most conventions?

A

Panels

77
Q

When an individual is subjected to public animosity by using text, images, or caricatures, the act is called

A

Libel

78
Q

Which federal agency stipulates rules on public revelations and insider trading?

A

The Securities and Exchange Commision

79
Q

When a person poses for a picture after being told how it will be used, he or she has given _____ consent

A

Implied

80
Q

To evaluate a new scheme introduced by the Wisconsins Banking Ltd. ……. what method is employed here?

A

Analyzing information

81
Q

What acts as a mark of value or type of shorthand for customers to utilize in identifying products in a multifaceted marketplace?

A

Trademark

82
Q

Which category of media does advertising belong in?

A

Paid

83
Q

Which US law safeguards copyrighted information during the entire life span of the author?

A

Mickey Mouse law

84
Q

What is a specialized term appropriately used to describe small magazines and newsletters?

A

E-zines

85
Q

Concealing relevant evidence of a major crime from a court of law falls under which area of liability?

A

Conspiracy

86
Q

Which type of device has revolutionized how we access information on the internet?

A

Smartphone

87
Q

A food manufacturer marketed its new range of granola bars as a wholesome snack….which regulatory body has jurisdiction to take actin over this type of publicity ?

A

Federal Trade Commission

88
Q

In the general organization of a PR plan, which section expresses the planner’s approach to the situation?

A

Statement of principles

89
Q

Which federal agency notes that public relations specialists often help maintain the organization’s corporate image and identity?

A

The US Bureau of Labor statistics

90
Q

Which component of a campaign plan explains the communications activities that are required to accomplish each goal sequentially?

A

Tactics

91
Q

Which is the most vital feature for outdoor advertising?

A

Location

92
Q

What is the first step in developing a PR campaign plan?

A

Consult with the client and management

93
Q

Which types of letters need to be written in a more organized manner and follow a specific format?

A

Business

94
Q

If a firm decides to use public streets and parks as venues, what type of event would that firm be organizing?

A

Promotional event

95
Q

Which is a private network within an organization for the exclusive use of employees and some other audiences, such as suppliers?

A

Annual report

96
Q

Which type of media permits PR practitioners to involve target audiences in interactive discussions via online groups?

A

Social

97
Q

Which types of documents are developed by corporations to target media personnel, industry peers, and their customer base?

A

White papers

98
Q

What do sales figures, voting results, and market share indicate about an audience?

A

Its action

99
Q

________advertisements provide information, raise awareness about social issues, and give how-to suggestions.

A

Public service

100
Q

Which site do public relations practitioners use to make photos available to bloggers?

A

Flickr

101
Q

What is a form of return of investment (ROI)

A

Advertising value equivalency

102
Q

What aspect of business writing states that the content should be as brief as possible because readers do not display sufficient patience to peruse lengthy content?

A

Conciseness

103
Q

Which process directly refers to the stated objectives and determines its execution?

A

Evaluating

104
Q

What does the method called day-after recall measure

A

Audience awareness

105
Q

The type of seating arrangement in which the rows of seats are arranged facing the speaker is called a ____arrangement.

A

Theater

106
Q

Which tool is primarily used to market products and as for donations for charitable foundations?

A

Direct mail

107
Q

Which is considered the king of social media?

A

Facebook

108
Q

What is a stand-alone event primarily organized to people to talk and network over drinks and appetizers?

A

Reception

109
Q

Which aspect of social media dictates that organizational communication must be genuine and reliable?

A

Greater transparency

110
Q

Priya is the project manager at a software company that built an online application for financial auditors, ……..which aspect of social media is priya leveraging to improve the product?

A

Interactive engagement

111
Q

Which type of statement encompasses a newsletters or an organizational magazine’s overall subject matter, its readership, and its tactical function?

A

Mission

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