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FINAL Flashcards

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1
Q

Avery prepares a 12-page report on her department’s new account and includes all the required details. She groups the information under subheads, and puts in a summary at the end. Then, she prints the report and has it spiral bound. What quality did Avery display in her work?

A

Completeness

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2
Q

When a potential client asks a PR agency to specify details about its abilities, know-how, and proficiency, it is issuing a request for

A

Information

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3
Q

Which documents may stipulate quite specific requirements that bidding agencies must meet to land a contract with a firm?

A

Request for proposal

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4
Q

Companies, organizations, and clubs convene many meetings to primarily focus on

A

Speakers

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5
Q

Which presentation software allows users to develop nonlinear presentations?

A

Prezi

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6
Q

Which is one of the correct techniques of word selection while delivering a speech?

A

Use personal pronouns

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7
Q

Which photo-sharing social media site is developing at the quickest rate when compared to its competitors?

A

Pinterest

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8
Q

While writing a lead sentence for an article, which strategy helps capture the imagination of the audience?

A

Tell a story

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9
Q

A written plan may start with a(n) ______ and then outline the steps that will be taen to execute the program.

A

Executive summary

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10
Q

What is considered the cornerstone of a PR campaign?

A

Written plan

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11
Q

Which is a frequent mistake that rookie PR writers make while writing brochures?

A

Cram everything in

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12
Q

A(n) _____ helps chart the types of stories and features that will reinforce an organization’s goals.

A

Editorial calendar

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13
Q

Charlie, being environmentally conscious, wanted to reduce the number of printed copies of his company’s annual newsletter. Therefore, he printed a few copies and kept them on the reception counter for the office guests to read. What format should he use instead, if he truly wants a green company?

A

Online

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14
Q

Which social networking site lets you view comprehensive data about companies and their products and services?

A

LinkedIn

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15
Q

____ advertisements provide information, raise awareness about social issues, and give how-to suggestions.

A

Public service

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16
Q

Which federal agency has authority over product press tools and stories?

A

The Federal Trade Commission

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17
Q

Which presentation software allows users to develop only linear slideshows?

A

Powerpoint

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18
Q

What aids in developing alignment of business objectives?

A

Measurement

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19
Q

What emanating factors are forcing companies to appoint spokespeople?

A

Disclosure and accountability

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20
Q

_____ is the number of different people exposed to a single message.

A

Reach

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21
Q

Valerie was in charge of organizing an open house for Princeton General Hospital……..what aspect of an effectively planned one house did Valerie fail to consider?

A

Explanation

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22
Q

What is used in advertising and publicity to illustrate the penetration of a particular message?

A

Media impressions

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23
Q

What type of seating arrangement uses long tables with chairs on one side, so attendees can take notes or set up laptop computers?

A

Lunchroom

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24
Q

What types of meetings are most likely to be organized by the Public Relations Society of America (PRSA) or the National Association of Realtors for fellow professionals in the PR industry?

A

Convention

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25
Which types of officials can tell you about the law, but they should not tell you what to say or how to say it?
Litigation experts
26
Gavin is the PR representative.........
Gavin should advertise in magazines such as the New Yorker and National Geographic; because they have a highly educated and affluent readership
27
In her firm, Marie-Claire writes, ........what other method can marie-claire adapt to make her speeches memorable and effective
Provide definite, specific ideas in clear language
28
In which component of print advertisement would you most likely find words like "introducing, announcing, new, or now"?
Headline
29
Direct mail is often referred to as _____ by many consumers and the media
Junk mail
30
What consumes most time in a working day for public relations personnel?
Interpersonal communications
31
______ have often been described as "walking billboards"
T-shirts
32
Measuring audience________can be done by looking at sales figures or increase in market fares
Action
33
Elianna, ....... what aspect of email etiquette did Elianna leave out?
Deadline
34
The techniques of sampling the ideas of the audience before and after a campaign is used in the measuring of audience
Attitude
35
Which type of speech might tell listeners about topics such as the Great Recession, the perils of the greenhouse effect, and the volatility of global oil prices?
Informative
36
What informs the details of an event such as the time, day, date, and venue of a program?
Invitation
37
What tool do major corporations use as a marketing device to entice fresh backers, identify with existing employees, and build their consumer base?
Annual report
38
In a meeting organized on Environmental Protection Day, .......What kind of speech did the activist make?
Activating
39
Which person is a crucial member of an effective panel and makes inquiries of panel members by using various approaches?
Moderator
40
WhereIsMyCab is a taxi service app.............which rule of the trademark law did the latter company infringe upon?
Intent to confuse the customer
41
What documents do external vendors use to pitch their goods and services to corporations?
Proposals
42
Which social media website do a majority of multinational organizations use to showcase playlists of videos developed by the organization itself?
Youtube
43
Lunchroom seating is used for which of the following types of meetings?
Workshop
44
Tamara is a PR writer at Neolithic Group....... tamara's action comes under the concept of
Fair use
45
The identification of program_______is the most important prerequisite for the evaluation and measurement processes of a campaign plan.
Objectives
46
Which type of meeting is part of any organization in which an employee of the firm can express an idea and be a part of the decision-making process?
Staff
47
After a successful marketing campaign.......what process is the PR team assigned?
Measuring results
48
Which site is popular for sharing press releases and breaking news stories on varied situations or disasters?
Twitter
49
Which component of a direct mail helps gather a response from intended recipient?
Reply card
50
What tool do the marketing and public relations professionals use to foster brand awareness and loyalty toward the firm?
Event
51
In a panel discussion, what behavior may alienate the audience members?
Monopoly
52
Theo is 63 years old and has ahead a long........which medium should he use to implement the plan?
Blog
53
Which legal term best describes the act of safeguarding the expression of ideas but not the ideas themselves?
Copyright
54
The august issue of vogue magazine.......what method is employed here?
Readership survey
55
To counter a rumor that its product contained harmful substances, ......which aspect of social media did the company leverage to counter the allegations?
Greater transparency
56
Which is the most popular format for a print newsletter?
Letter-size
57
Which tools help major organizations portray themselves as a reliable, proficient, and articulate business to their customer bases?
Speechwriting and presentations
58
What is the first step a PR practitioner should take if a member of the press asks for details about a colleague?
Contact the employee
59
Ad text include sentences and short paragraphs that inform and
Persuade
60
What method can be employed to resolve the conflict of spamming while documenting distribution?
Targeted mailings
61
Which evaluation method obtains employee feedback on the content of the stories they've read and what they think about the publication?
Readership surveys
62
The technique of sampling the ideas of the audience before and after a campaign is used in the measuring of audience
Attitude
63
_____think they should have the right to decide what stories will be covered and in what context
Editors
64
A cosmetic company is conducting an event to ........what arrangements should the company's public relations team plan for such an event?
Arrange professionally trained security personnel to handle a crowd, protect the personality from being hassled, and make sure no other disruptions occur that would mar the event
65
Measuring a campaign's outcome against a parameter in terms of he target public' attitude or behavior is called
Benchmarking
66
Which internal organizational document creates a record and "paper trail" of what was discussed and what decisions were made?
Memorandum
67
Which site is popular for sharing press releases and breaking news stories on varied situations or disasters?
Twitter
68
Ricardo, the PR manager of a firm..........What form of communication should Ricardo use?
Email
69
While at an airport, the owner of a retail store saw a celebrity ......on what goods can the celebrity sue the store owner?
Misappropriation of personality
70
Which process helps determine the people to whom the PR campaign will be aimed?
Identification of the key public
71
The continual onslaught of data we encounter every day is called
Overload
72
Which part of a PR plan would take into account elements such as mileage, postage, and staffing?
Budget
73
A(n)________ helps chart the types of stories and features that will reinforce an organization's goals
Editorial calendar
74
Native advertising is also known ______ journalism.
Sponsored
75
What kind of function is held for a guest list ranging from 100-1000 and is conducted to help raise funds for NGOs or to pay tribute to a person's achievements?
Banquet
76
Which public communication method is a standard feature at most conventions?
Panels
77
When an individual is subjected to public animosity by using text, images, or caricatures, the act is called
Libel
78
Which federal agency stipulates rules on public revelations and insider trading?
The Securities and Exchange Commision
79
When a person poses for a picture after being told how it will be used, he or she has given _____ consent
Implied
80
To evaluate a new scheme introduced by the Wisconsins Banking Ltd. ....... what method is employed here?
Analyzing information
81
What acts as a mark of value or type of shorthand for customers to utilize in identifying products in a multifaceted marketplace?
Trademark
82
Which category of media does advertising belong in?
Paid
83
Which US law safeguards copyrighted information during the entire life span of the author?
Mickey Mouse law
84
What is a specialized term appropriately used to describe small magazines and newsletters?
E-zines
85
Concealing relevant evidence of a major crime from a court of law falls under which area of liability?
Conspiracy
86
Which type of device has revolutionized how we access information on the internet?
Smartphone
87
A food manufacturer marketed its new range of granola bars as a wholesome snack....which regulatory body has jurisdiction to take actin over this type of publicity ?
Federal Trade Commission
88
In the general organization of a PR plan, which section expresses the planner's approach to the situation?
Statement of principles
89
Which federal agency notes that public relations specialists often help maintain the organization's corporate image and identity?
The US Bureau of Labor statistics
90
Which component of a campaign plan explains the communications activities that are required to accomplish each goal sequentially?
Tactics
91
Which is the most vital feature for outdoor advertising?
Location
92
What is the first step in developing a PR campaign plan?
Consult with the client and management
93
Which types of letters need to be written in a more organized manner and follow a specific format?
Business
94
If a firm decides to use public streets and parks as venues, what type of event would that firm be organizing?
Promotional event
95
Which is a private network within an organization for the exclusive use of employees and some other audiences, such as suppliers?
Annual report
96
Which type of media permits PR practitioners to involve target audiences in interactive discussions via online groups?
Social
97
Which types of documents are developed by corporations to target media personnel, industry peers, and their customer base?
White papers
98
What do sales figures, voting results, and market share indicate about an audience?
Its action
99
________advertisements provide information, raise awareness about social issues, and give how-to suggestions.
Public service
100
Which site do public relations practitioners use to make photos available to bloggers?
Flickr
101
What is a form of return of investment (ROI)
Advertising value equivalency
102
What aspect of business writing states that the content should be as brief as possible because readers do not display sufficient patience to peruse lengthy content?
Conciseness
103
Which process directly refers to the stated objectives and determines its execution?
Evaluating
104
What does the method called day-after recall measure
Audience awareness
105
The type of seating arrangement in which the rows of seats are arranged facing the speaker is called a ____arrangement.
Theater
106
Which tool is primarily used to market products and as for donations for charitable foundations?
Direct mail
107
Which is considered the king of social media?
Facebook
108
What is a stand-alone event primarily organized to people to talk and network over drinks and appetizers?
Reception
109
Which aspect of social media dictates that organizational communication must be genuine and reliable?
Greater transparency
110
Priya is the project manager at a software company that built an online application for financial auditors, ........which aspect of social media is priya leveraging to improve the product?
Interactive engagement
111
Which type of statement encompasses a newsletters or an organizational magazine's overall subject matter, its readership, and its tactical function?
Mission

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