Final Flashcards
the study of effective speaking and writing and the art of persuasion, division between what is communicated through language and how this is communicated
rhetoric
the style and delivery of speech
lexis
consideration of things or substance
res
consideration of verbal expression
verba
the equipment required to achieve the intended meaning or effect
ornament
a speaker or writer tailors words to context and audiences towards some discernible result or effect
encompassing terms
a speaker or writer takes into account the contingencies of a given place and time, and considers the opportunities within this specific context for words to be effective and appropriate to that moment
kairos
takes into account how an audience shapes the composition of a text or responds to it
audience
requiring one words and subject matter be aptly fit to each other, to the circumstances and occasion, the audience and the speaker
decorum
encompassing terms (3)
kairos
audience
decorum
serve analytical and generative purposes
canons of thetoric
the discovery of ideas
invention
organization of these ideas - deciding on the focus of introduction, body and conclusion, deciding where, in the course of a speech, to put the strongest argument
arrangement
matter of finding and ordering words for clarity, correctness and effectiveness
style
canons of rhetoric (5)
invention arrangement style memory delivery
five encompassing concerns of style which relate style to grammar, audience, effective and affective appeals, the guiding principles of decorum and the importance of ornamenting language through figurative speech
virtues of style
stylistic concerns within the rhetorical tradition (4)
virtues of style
levels of style
qualities of style
figures of speech
virtues of style (5)
correctness clarity evidence propriety ornateness
to move
high style or grand style
to please
middle style
to teach
low or plain style
interpretive in nature and overlap broadly with figures of speech or the virtues and levels of style
qualities of style
often associated with politics and public life, is the kind of rhetoric that tries to get people to do things or not do them
deliberative rhetoric
deals with matters of accusation and defence
forensic rhetoric
ceremonial
epideictic rhetoric
inventional strategies
word cache/freewriting
journalists’ questions
Burke’s pentad
tagmemics
techniques or procedures for the exploration of ideas
heuristics
five terms Burke’s suggests for analyzing actions and human motives
act agent agency scene purpose
the writer considers his or her subject first as particle, then wave, then field
tagmemics
something static and defined
particle
something that changes over time and space
wave
something that is a context for other things - or something within context itself
field