Final Flashcards
Magazine
serial or periodical of publication (published regularly, scheduled)
First magazines were…
literary or political, strong visual orientation. Perfect blend of art and words. Expensive, targeted to the affluent.
After WWII magazines…
take off, design renaissance
1960s magazines…
fade in popularity due to TV (advertising revenue)
Magazine niche
centered around a interest or demographic to reach advertisers
Passalong readership
more than one person reads a single issue (Dr.s office)
Top 25 print magazines reach more adults and teens than …
the top 25 primetime TV shows
How many magazines in the US
20,000
Magazine Types
Consumer and Trade
Consumer
National, general interest
Trade
Industry focused, corporate
Magazine Design
Tell stories visually, visual form and verbal content are connected
Magazine Planning 8 steps
- Mission (what are you hoping to accomplish)
- personality
- audience
- formula (what info, articles, reviews, features and profiles, how will they be presented?)
- advertising
- frequency
- design/type
- editorial style
Magazine Cover
Most important (includes nameplate/logo, large photo or graphic, headlines and teasers about what’s inside the pub)
Cover design includes (5 things)
- Nameplate
- Color
- Type
- Art
- Cover Lines (blurbs)
4 F’s of magazine design
- Function
- Formula
- Format
- Frames
Function
mission, audience, subject, visual impact
Formula
Stable consistent combination of various elements in each issue (articles, departments, reviews, interviews, cartoons)
Format
Size and shape, type of press, mailing considerations, binding options
binding (2)
- saddle stitch (pages folded in half)
2. perfect bound (flat spine)
Frames
Margins, gutters, whitespace
Cover lines
also called blurbs, short
Table of Contents
2nd most important page
mini papers, predecessors to the newsletter were called
diurnals, curantos, and mercuries
Who started the first newsletter in 1923?
William Kiplinger
Newsletters are effective PR tools why?
Because they target a specific audience, people read them.
What came first newsletter or newspaper?
Newsletter
Masthead
author, contributors and address listed
Kicker
Short phrase right before the headline
Deck
Below the headline, transitions you from the header to the story
Jump lines/continuation heads
Navigates some one from the front page to the inside of the publication (ex: continued on page 45) usually bolded or italicized so it stands out
Grids
combination of non printing margins, columns and guides used as the underlying framework of a page
The future for newspapers
To survive they will evolve and adapt (online editions)
Broadsheet
Larger traditional newspaper format, vertical pages folded in half, more journalistic
Tabloid
Smaller pages usually half the size of a broadsheet, historically more photos and art
Mario Garcia
Newspaper layout expert
Berliner Format
Midsize in between broadsheet and tabloid
Functions of a Newspaper
informing, interpreting, persuading, entertaining
1930 change in newspaper
functional design philosophy emerged
Photojournalism
the blending of a journalists and a photographer, telling a story through the images, seek the truth and stay objective
Henri Cartier-Bresson
The father of photojournalism, the decisive moment
photojournalism ethics
accurate representations, was it staged, was it just meant to shock, too gory, was it manipulated?
Categorical imperative
what is acceptable for one person it should be acceptable for everyone
utilitarianism
the greatest good for the greatest number
hedonism
act to maximize pleasures now and not worry about the future. (whatever sells the most papers and makes the most money)
Golden Mean
finding a middle a middle ground, a compromise between two things
Golden rule
Do what you would like to be done to yourself
Three levels of digital manipulation
Technical, accidental, essential
Technical change
making slight adjustment, not related to content (making photo more readable)
accidental change
a content change that has no effect on the meaning (took out the power lines behind ladies heads)
essential change
changes the meaning of the photo (fictionalization)
only change allowed in photojournalism
technical
photo-fiction
applies to any photo that has been manipulated
Vail of ignorance
stepping someone else’s shoes
newsletter
usually 2-8 pages, provides news to the reader in a letter format
what can newsletters do
inform, encourage involvement and action as well as enhance branding
visual hybrid between newspapers and magazines
newsletter
subhead
appear within the body of an articles to divide the article into smaller sections
continuation lines
when articles span two or more pages, these help the reader find the rest of the article
grid
underlying framework of a page
3 qualities for newspaper design success
- contain info people want and need
- Attract the audience
- Be interesting
cutline
explanation of a photo and photo cred
Byline
name of the person who wrote the article
index
a list of of sections, features and their page numbers
Folio
the line with the newspaper’s name, date of publication and page number
Jumpline
direction to continue the story on another page
photos should always have
a frame and a cutline
slammer
two part head with bold face word or phrase at beginning
Raw Wrap
head that wraps alongside the copy
Hammer
Big bold phrase to catch eye with, lengthier deck below
Tripod
Bold word or phrase with two line of deck along side
side saddle
head placed beside the story
Banner headline
most common headline
Flag
The newspaper’s name also called nameplate
Teasers
These promote the best stories inside the paper. Also called skyboxes or promos
infographic
a diagram, map, list or chart that displays data pictorially
display head
a jazzed up headline that adds drama or flair to special stories
standing head
a label used for packaging special items (teasers, weather, briefs, columns)
Refer
a brief reference to a related story elsewhere in the paper
initial cap
a large capitol letter set in the opening paragraph also called drop cap
cutoff rule
a line used to separate elements on a page
tombstoning
when one headline leads directly into another one (want to avoid this)
CVI
center visual impact
important characteristics of news photos (3)
- Timeliness (context in record of events)
- Objectivity (fair representation)
- Narrative (inform, give insight on the story)
pull quote
body text of the article used as a subhead or graphic feature. Used to grab attention
side bar
typically boxed alongside n article containing additional information
optimum
best outcome
leading
the distance between baselines of text
tracking
the distance between letters in a whole word or paragraph
rules
isolate and organize stories. No more than 1 point and shouldn’t call attention to itself
boxes
keep contents of a story together, can be good for sidebars or nugget boxes
break of the book
planning strategy that determines where all the elements of a magazine will go (ads, articles, photos, etc.)
kerning
the distance between two letters (not an entire word or paragraph)
