Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Pub Layout > Final > Flashcards

Final Flashcards

1
Q

Magazine

A

serial or periodical of publication (published regularly, scheduled)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

First magazines were…

A

literary or political, strong visual orientation. Perfect blend of art and words. Expensive, targeted to the affluent.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

After WWII magazines…

A

take off, design renaissance

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

1960s magazines…

A

fade in popularity due to TV (advertising revenue)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Magazine niche

A

centered around a interest or demographic to reach advertisers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Passalong readership

A

more than one person reads a single issue (Dr.s office)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Top 25 print magazines reach more adults and teens than …

A

the top 25 primetime TV shows

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

How many magazines in the US

A

20,000

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Magazine Types

A

Consumer and Trade

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Consumer

A

National, general interest

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Trade

A

Industry focused, corporate

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Magazine Design

A

Tell stories visually, visual form and verbal content are connected

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Magazine Planning 8 steps

A
  1. Mission (what are you hoping to accomplish)
  2. personality
  3. audience
  4. formula (what info, articles, reviews, features and profiles, how will they be presented?)
  5. advertising
  6. frequency
  7. design/type
  8. editorial style
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Magazine Cover

A

Most important (includes nameplate/logo, large photo or graphic, headlines and teasers about what’s inside the pub)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Cover design includes (5 things)

A
  1. Nameplate
  2. Color
  3. Type
  4. Art
  5. Cover Lines (blurbs)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

4 F’s of magazine design

A
  1. Function
  2. Formula
  3. Format
  4. Frames
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Function

A

mission, audience, subject, visual impact

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Formula

A

Stable consistent combination of various elements in each issue (articles, departments, reviews, interviews, cartoons)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Format

A

Size and shape, type of press, mailing considerations, binding options

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

binding (2)

A
  1. saddle stitch (pages folded in half)

2. perfect bound (flat spine)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Frames

A

Margins, gutters, whitespace

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Cover lines

A

also called blurbs, short

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Table of Contents

A

2nd most important page

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

mini papers, predecessors to the newsletter were called

A

diurnals, curantos, and mercuries

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

Who started the first newsletter in 1923?

A

William Kiplinger

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

Newsletters are effective PR tools why?

A

Because they target a specific audience, people read them.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

What came first newsletter or newspaper?

A

Newsletter

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

Masthead

A

author, contributors and address listed

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

Kicker

A

Short phrase right before the headline

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

Deck

A

Below the headline, transitions you from the header to the story

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
31
Q

Jump lines/continuation heads

A

Navigates some one from the front page to the inside of the publication (ex: continued on page 45) usually bolded or italicized so it stands out

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
32
Q

Grids

A

combination of non printing margins, columns and guides used as the underlying framework of a page

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
33
Q

The future for newspapers

A

To survive they will evolve and adapt (online editions)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
34
Q

Broadsheet

A

Larger traditional newspaper format, vertical pages folded in half, more journalistic

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
35
Q

Tabloid

A

Smaller pages usually half the size of a broadsheet, historically more photos and art

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
36
Q

Mario Garcia

A

Newspaper layout expert

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
37
Q

Berliner Format

A

Midsize in between broadsheet and tabloid

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
38
Q

Functions of a Newspaper

A

informing, interpreting, persuading, entertaining

39
Q

1930 change in newspaper

A

functional design philosophy emerged

40
Q

Photojournalism

A

the blending of a journalists and a photographer, telling a story through the images, seek the truth and stay objective

41
Q

Henri Cartier-Bresson

A

The father of photojournalism, the decisive moment

42
Q

photojournalism ethics

A

accurate representations, was it staged, was it just meant to shock, too gory, was it manipulated?

43
Q

Categorical imperative

A

what is acceptable for one person it should be acceptable for everyone

44
Q

utilitarianism

A

the greatest good for the greatest number

45
Q

hedonism

A

act to maximize pleasures now and not worry about the future. (whatever sells the most papers and makes the most money)

46
Q

Golden Mean

A

finding a middle a middle ground, a compromise between two things

47
Q

Golden rule

A

Do what you would like to be done to yourself

48
Q

Three levels of digital manipulation

A

Technical, accidental, essential

49
Q

Technical change

A

making slight adjustment, not related to content (making photo more readable)

50
Q

accidental change

A

a content change that has no effect on the meaning (took out the power lines behind ladies heads)

51
Q

essential change

A

changes the meaning of the photo (fictionalization)

52
Q

only change allowed in photojournalism

A

technical

53
Q

photo-fiction

A

applies to any photo that has been manipulated

54
Q

Vail of ignorance

A

stepping someone else’s shoes

55
Q

newsletter

A

usually 2-8 pages, provides news to the reader in a letter format

56
Q

what can newsletters do

A

inform, encourage involvement and action as well as enhance branding

57
Q

visual hybrid between newspapers and magazines

A

newsletter

58
Q

subhead

A

appear within the body of an articles to divide the article into smaller sections

59
Q

continuation lines

A

when articles span two or more pages, these help the reader find the rest of the article

60
Q

grid

A

underlying framework of a page

61
Q

3 qualities for newspaper design success

A
  1. contain info people want and need
  2. Attract the audience
  3. Be interesting
62
Q

cutline

A

explanation of a photo and photo cred

63
Q

Byline

A

name of the person who wrote the article

64
Q

index

A

a list of of sections, features and their page numbers

65
Q

Folio

A

the line with the newspaper’s name, date of publication and page number

66
Q

Jumpline

A

direction to continue the story on another page

67
Q

photos should always have

A

a frame and a cutline

68
Q

slammer

A

two part head with bold face word or phrase at beginning

69
Q

Raw Wrap

A

head that wraps alongside the copy

70
Q

Hammer

A

Big bold phrase to catch eye with, lengthier deck below

71
Q

Tripod

A

Bold word or phrase with two line of deck along side

72
Q

side saddle

A

head placed beside the story

73
Q

Banner headline

A

most common headline

74
Q

Flag

A

The newspaper’s name also called nameplate

75
Q

Teasers

A

These promote the best stories inside the paper. Also called skyboxes or promos

76
Q

infographic

A

a diagram, map, list or chart that displays data pictorially

77
Q

display head

A

a jazzed up headline that adds drama or flair to special stories

78
Q

standing head

A

a label used for packaging special items (teasers, weather, briefs, columns)

79
Q

Refer

A

a brief reference to a related story elsewhere in the paper

80
Q

initial cap

A

a large capitol letter set in the opening paragraph also called drop cap

81
Q

cutoff rule

A

a line used to separate elements on a page

82
Q

tombstoning

A

when one headline leads directly into another one (want to avoid this)

83
Q

CVI

A

center visual impact

84
Q

important characteristics of news photos (3)

A
  1. Timeliness (context in record of events)
  2. Objectivity (fair representation)
  3. Narrative (inform, give insight on the story)
85
Q

pull quote

A

body text of the article used as a subhead or graphic feature. Used to grab attention

86
Q

side bar

A

typically boxed alongside n article containing additional information

87
Q

optimum

A

best outcome

88
Q

leading

A

the distance between baselines of text

89
Q

tracking

A

the distance between letters in a whole word or paragraph

90
Q

rules

A

isolate and organize stories. No more than 1 point and shouldn’t call attention to itself

91
Q

boxes

A

keep contents of a story together, can be good for sidebars or nugget boxes

92
Q

break of the book

A

planning strategy that determines where all the elements of a magazine will go (ads, articles, photos, etc.)

93
Q

kerning

A

the distance between two letters (not an entire word or paragraph)

Pub Layout (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions