Final

Question 1

______ is the deliberate attempt by the speaker to create, reinforce, or change the attitudes, beliefs, values, and/or behavior of the listener

Answer 1

Persuasion

Question 2

Learned and persistent psychological responses, predispositions, or inclinations to act one way or feel a particular way toward something are called

Answer 2

attitudes

Question 3

___ are those things people have learned to accept as plausible based on interpretations and judgement

Answer 3

Beliefs

Question 4

Julia characterizes her core personality as socially liberal, but fiscally conservative. Julia is describing her

Answer 4

judgements

Question 5

__ are enduring principles related to worth or what a person sees as right or wrong.

Answer 5

Values

Question 6

Unconcealed actions or reactions people have, often in response to some sort of stimuli, are called

Answer 6

behaviors

Question 7

Kim says she does not wish to try sushi. This is an example of a(n)

Answer 7

attitude

Question 8

Landon thinks that taking care of one’s family is very important. This is an example of a(n)

Answer 8

value

Question 9

Persuasive speakers who are addressing an audience which agrees with them are seeking to

Answer 9

reinforce attitudes, beliefs, behaviors, or values

Question 10

Zach gave a speech describing the importance of becoming an organ donor to a college-age audience. This is a speech to

Answer 10

convince

Question 11

When you seek to overcome apathy in your audience or reinforce an existing attitude, belif, value, or behavior , you are creating a persuasive speech to

Answer 11

stimulate

Question 12

The assertion you are making in your __ is either a proposition of fact, value, or policy

Answer 12

central idea

Question 13

“The death penalty does not deter violent crime” is a proposition of

Answer 13

value

Question 14

Which of the following propositions answers the question, “What is accurate or not?”

Answer 14

a proposition of fact

Question 15

What has worth or importance, and what is good, wise, ethical, or beautiful?” is the question answered by a proposition of

Answer 15

value

Question 16

“Medical marijuana use should be legalized in this state” is an example of a proposition of

Answer 16

policy

Question 17

Which type of proposition would assert that a new course of action must be implemented in response to a specific need?

Answer 17

policy

Question 18

Appeals are also called

Answer 18

proofs

Question 19

____ are the means by which you prove or establish the argument you are making

Answer 19

Appeals

Question 20

An appeal to ___ deals with the listener’s emotions

Answer 20

pathos

Question 21

The speaker vividly described the heroic efforts of firefighters before making an appeal for their scholarship fund. Which type of appeal does this demonstrate?

Answer 21

ethos

Question 22

When using an appeal to logic, it is suggested that you also include an appeal to

Answer 22

history

Question 23

Which of the following would be best for generating pathos on the topic of why you should create a will?

Answer 23

extended example about devastating effects of someone who died without a will

Question 24

___ releases to a sense of one’s history in the large culture and the need to be a member of that culture

Answer 24

mythos

Question 25

Ethnocentrism, a potential downside of an appeal to mythos, is described as

Answer 25

a feeling of cultural superiority

Question 26

The credibility appeal is referred to as

Answer 26

ethos

Question 27

___ is the audience’s perception of how knowledgeable you are about your topic

Answer 27

competency

Question 28

In the introduction of a speech on tax policy, Kendra includes brief look at her background as a CPA and part-time economics professor. Kendra is demonstrating her

Answer 28

competency

Question 29

When your audience sees you as trustworthy, objective, and honest, they have a positive view of your

Answer 29

charisma

Question 30

In the proposition of ___ the audience is either asked to take action or is asked to agree with a certain course of action

Answer 30

policy

Question 31

The audience was very excited that Don was coming to speak to them about self-defense since he was a local expert on the subject. This is an example of ___ ethos

Answer 31

initial

Question 32

Credibility assigned by the audience during your speech is called ___ethos

Answer 32

derived

Question 33

At the end of the financial aid presentation, the admissions officer answered all questions. She then stayed to chat informally with interested students. This affected her

Answer 33

terminal ethos

Question 34

___ is the appeal to the listener’s ability to reason through statistics, facts, and expert testimony to make a conclusion

Answer 34

Logos

Question 35

___is the rational thinking that humans do to reach conclusions or to justify beliefs or acts

Answer 35

Reasoning

Question 36

__ emphasizes the human need to be in harmonious state

Answer 36

Monroe’s motivated sequences

Question 37

The __ theory suggests that people will evaluate the cost, benefit, or value related to making a change in a particular attitude, value, belief, or behavior to decide if it is worth it or not

Answer 37

expectancy-outcome values

Question 38

___ argues that people will process messages using either central processing or peripheral processing

Answer 38

The elaboration likelihood model

Question 39

In a persuasive argument, the assertion you are making is also referred to as

Answer 39

a claim

Question 40

Which type of warrant links the evidence to the claim based on the reliability of the supporting materials?

Answer 40

substantive

Question 41

Ken described a series of cases in which excessive speeding led to fatal consequences. He then stated that an overall decrease in the city’s speed limits would result in fewer fatalities. What type of argument is Ken using?

Answer 41

deduction

Question 42

Which type of persuasive argument relies upon the credibility of the experts cited as sources?

Answer 42

argument by authority

Question 43

Expectancy-outcome values theory states that people will try to determine what they will gain or lose by changing their behavior (T/F)

Answer 43

False

Question 44

Critical listeners and thinkers engage in peripheral processing most of the time

Answer 44

true

Question 45

The elaboration likelihood model states that people process persuasive messages using either central or peripheral processing

Answer 45

true

Question 46

Keith isn’t interested in Ruth’s speech because he doesn’t see the relevance of it. He is probably using central processing as he is listening

Answer 46

False

Question 47

Argument has little place in persuasive speaking

Answer 47

false

Question 48

“Wasting natural resources should be criminalized” is a proposition of fact

Answer 48

false

Question 49

“All public buildings should be smoke-free” is a claim of policy

Answer 49

true

Question 50

Monroe’s motivated sequence is a classic organizational strategy using an appeal to need

Answer 50

true

Question 51

Another word for evidence is warrants

Answer 51

true

Question 52

motivational warrants link the evidence to the claim based on the speaker’s and audience’s needs and values

Answer 52

true

Question 53

Substantive warrants link the evidence to the claim based on reliability of the support materials

Answer 53

False

Question 54

A syllogism consists of a major premise, a minor premise, and a conclusion

Answer 54

true

Question 55

An enthymeme results from a faulty syllogism

Answer 55

false

Question 56

In an argument by cause, you argue from specific cases to a general statement, suggesting something to be likely based on the specific cases

Answer 56

false

Question 57

When you argue by induction, you can base your examples, statistics, facts, or testimony.

Answer 57

true

Question 58

Give an example of a proposition of fact, value, and policy

Answer 58

SUVs are safe; Plaigarism in unacceptable; All homeowners should be required to recycle

Question 59

What is the difference between persuasion and coercion?

Answer 59

Persuasion is attempting to get people to voluntarily change their beliefs of actions; and a coercion is essentially threat that makes people feel like they have no option but to change their view.

Question 60

What is pathos?

Answer 60

Deals with emotions

Question 61

What is mythos?

Answer 61

Relates to a sense of one’s history in a larger culture and the need to be a member of that culture

Question 62

Briefly list the steps in Monroe’s motivated sequence in proper order

Answer 62

Attention, need, satisfaction, visualization, action