Final Flashcards
Ad populum fallacy
Erroneously basing a claim on popular opinion
anchor
in social judgement theory, this is the pre existing attitude on an issue that serves as a reference point
antithesis
a sentence composed of two parts with parallel structure but opposite meaning to create impact
burden of proof
the obligation of those making a claim to present compelling evidence and reasoning to support the claim
cliche
a once-vivid expression that has been overused to the point of seeming commonplace
cognitive dissonance
the unpleasant feeling produced by apparent inconsistency in ideas, beliefs, or opinions; holding two contradictory cognitions simultaneously and feeling comfortable when this is pointed out to you
commencement address
an inspirational speech that occurs at graduation ceremonies
confirmation bias
the tendency to seek information that supports one’s beliefs and to ignore information that contradicts those beliefs
cynicism
nay-saying, fault-finding, and ridiculing the beliefs of others; often confused with skepticism
dynamism
the enthusiasm, energy, and forcefulness exhibited by a speaker
euphemism
an indirect or vague word or phrase used to numb us to or conceal unpleasant or offensive realities
fallacy
any error unreasoning and evidence that may deceive your audience
Jargon
the specialize language of a profession, trade, or group
refutation
answering opposing arguments
syllogism
in formal logic the basic structure of an argument which includes a major premise, minor premise, and conclusion from these two premises