FINAL Flashcards
The Strategic Management Process
A sequential set of analyses and choices that can increase the likelihood that a firm will choose a good strategy; that is, a strategy that generates competitive advantages.
What is strategy?
A firm’s theory about how to gain competitive advantages.
Business Level Strategies
Actions firms take to gain competitive advantages in a single market or industry
Corporate Level Strategies
Actions firms take to gain competitive advantages by operating in multiple markets or industries simultaneously
Competitive Disadvantage
Achieved when you generate less economic value than your rivals
Competitive Parity
When a firm creates the same economic value as its rivals.
Temporary Competitive Advantage
Competitive advantages that last a short time
Sustained Competitive Advantage
Competitive advantages that last a long time
Economies of Scale
When a firm’s costs fall as a function of its volume of production
Diseconomies of Scale
When a firm’s costs rise as a function of its volume of production
Economies of Scope
The value of a firm’s products or services increases as a function of the number of different businesses in which that firm operates
U-Form Organizational Structure
Where different functional heads report directly to CEO; used to implement business-level strategies
M-Form Organizational Structure
Organizational structure for implementing a corporate diversification strategy whereby each business a firm engages in is managed through a separate profit-and-loss division
Corporate Diversification Strategy
When a firm operates in multiple industries or markets simultaneously
Product Diversification
When a firm operates in multiple industries simultaneously
Geographic Market Diversification Strategy
When a firm operates in multiple geographic markets simultaneously