Final Flashcards
What are the four levels of the Nation Brand Identity Model
- Essence
- Personality
- Product
- Symbol
all this creates the Nation Story
What are the 4 aspects of Social Marketing?
meant to improve a community’s wellbeing.
- Behaviour Change
- Activism
- CSR (Corperate Social Responsibility)
- NSR (Nation Social Responsibility)
- Social Resistance
What 4 things are part of a Nation Brand Portfolio?
- Branded Sectors
- City/Region Sectors
- Product Brands
- Corporate Brands
What are 4 Nation Brand Portfolio Strategies?
- House of Brands
- Endorsed Brand
- Branded House
- Sub-Brands
Knowledge Nation is….
A Nation Story Narrative
The major difference between political marketing and nation marketing is
Political marketing (elections, policy, support) is internal.
Nation marketing (public diplomacy, nation branding) is external.
New media includes….
facebook, youtube, twitter, blogs, instagram, google
Optional brand strategies are…
mindshare, emotional, viral, cultural, storytelling, social.
a blue ocean is
when you differentiate yourself from others and create a whole new market.
a red ocean is
competing in an already existing/saturated market
Essence is level one of brand identity model, which 5 parts make up the essence?
“I believe”
- Beliefs
- Values
- Expertise
- Positioning
- Vision
Personality is the second level of Nation Brand Identity Model, what 4 parts make up Personality?
“I feel”
- Government
- People
- Culture
- Geography (ability for others to differentiate the country from surrounding ones)
Product is the third level of Nation Brand Identity Model, what 6 parts make up Nation Brand Identity Model?
“I want”
- Tourism
- Exports
- Government
- Immigration and Investment
- Culture
- Overseas image
Symbol is the Fourth level of Nation Brand Identity Model, what 4 parts make up Symbol?
“I see”
- Name
- Art
- Logo
- Slogan
its about creating buzz and going viral.
5 elements of a Nation Story are…
- plot
- theme
- character
- setting
- conflict
what are the 5 steps in the Advertising Model?
- Recognize the Country and it Name
- Understand the Country
- Global liking of the Country
- Persuasion that this Country is the right country
- Action, buy this country’s products, visit, etc.
What are the 5 Pieces of the Nation Brand Pyramid?
- Nation Brand
- Branded Sectors
- City and Region Brands
- Corporate Brands
- Product Brands
6 Nation Brand Sub-Strategies are…
- Marketing in
- Marketing out
- Leadership
- Silver Bullet
- Red Ocean
- Blue Ocean
Hard Power’s two categories are…
(in a zero sum game)
Hard Economic
Hard Military
Soft Power is
have other countries want to join you because of your good policy and diplomacy.
4 Strategies of Marketing Warfare are…
- Defensive (attack oneself, block competition)
- Offensive (attack weakness, narrow the front)
- Flanking (uncontested area, tactical surprise)
- Guerrilla (capture a niche, flexibility)
What is the definition of Nation Marketing Management?
The art and science of choosing foreign target markets and getting, keeping, and growing allies and customers, through creating, communicating, and delivering superior conceptual and practical value. to foreign entities and citizens, and for managing multilateral relationships in ways that benefit the nation and stakeholders. (memorize exact definition for exam)
