final Flashcards
When a typeface is considered to have “high contrast” – to what is this referring to and explain one advantage and one disadvantage for choosing a high-contrast typeface?
An example of high contrast type is Bauer Bodoni, there is a mix of bold and light weights. One advantage is the stylish beauty. However, the very thin lines may break-up or disappear in small sizes.
What is a ligature and explain its purpose?
Combinations of 2 or 3 letterforms that are intentionally joined together because they reach into each others letterspace
What is this Ligature called?
An Ampersand
The recommended type size for text required for extended reading should fall between what two type sizes?
it should fall between 9pt and 12pt
What are the two rules of thumb the author offers about line space or “leading”?
- The more words in a line of text the larger the leading.
- Always make the line space larger than the word space.
What has been the most common measuring system for typography and page layout?
What are the three units of measurements called and describe their size relationships to each other and to the inch.
1 inch= 6 picas
12pts in 1 pica
72 pts = 1 inch
Research suggests that as a reader scans the words in a paragraph the _______ portion of the words’ x-height becomes the primary identifiers – proving that word shapes are recognized similarly to the way our brains identify letterforms.
the tops of letterforms
Where do the digital fonts reside on an Apple computer?
In the System/Library folder, the User/Library folder
and sometimes in the Application/font folder in whatever application is being used.
What is the advantage of making typographic choices in Cascading Style Sheets when designing web pages?
They allow a web designer “some” control of the way type is displayed.
What is the technical term for the visual “trickery” that makes jagged or pixelated type look smooth?
Anti-aliasing
There are 26 letters in our alphabet. How many characters are there in a typical digital font?
220 Characters in a typical digital font
What is a sidebar?
A sidebar is text included in a page layout that supports (or contributes to) the themes of a central text yet is off-point enough to be treated differently in a typographic way.
What is the term given to the space between lines of text?
Leading
What is the most common means of organizing textual information in print and for the screen?
The Grid
What is the reason the author offers for why so many food packages use lettering that has been derived from hand lettering?
What if every designer reached into the font list that comes with their computer?
There would be some very dull graphic design out there. The types of food and beverages are seemingly endless and standard typefaces don’t seem to be able to express this vast array of difference.
