Final Flashcards
3 Steps of the design process
Think: understand the task at hand
Look: research ideas
Do: thinking through materials
Content & Form
Content: what you want to say
Form: How you say it
Harmony
pleasing combination of parts that make up the whole
Unity
the degree of agreement existing among the elements of a design
visual unity
elements have some type of visual relationship
intellectual unity
unified by an idea/theme
Gestalt Theory
human nature to group things together. We look for unity
Ways to achieve unity
Proximity: placing elements close to each other
Repetition: Something that repeats in various parts of a design
Continuation: something that continues by line, edge or implied direction; a leading line
Continuity: a visual relationship found between two or more designs
Focal Point
center of interest
Ways to create emphasis
contrast: color, value, texture
isolation: element in nothing or nothing in something
placement: dead center in canvas
proportion
element compared to the norm
scale
the size of the object
Hieratic scaling
more important objects are larger
human scale referencing
compared to human size-standard of the norm
internal proportions
scale of elements in a composition used to narrate or convey mood
exaggerate scale
objects placed out of context to evoke a response
golden rectangle
from the rotation of the diagonal of half a square. Considered to be a perfect ratio
golden mean
ratio of the parts to the whole
Fibonacci sequence
each new number is the sum of the previous two
balance
the equilibrium of forces in a composition
visual weight
the amount of attention an element in a composition draws
central/vertical axis
central vertical line, division of a composition left and right
equilibrium
when successful distribution of visual weights in a composition to where balance is achieved.
symmetrical balance
formal balance-similar elements in similar locations on each side of the central axis