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2D Design > Final > Flashcards

Final Flashcards

1
Q

3 Steps of the design process

A

Think: understand the task at hand
Look: research ideas
Do: thinking through materials

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2
Q

Content & Form

A

Content: what you want to say
Form: How you say it

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3
Q

Harmony

A

pleasing combination of parts that make up the whole

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4
Q

Unity

A

the degree of agreement existing among the elements of a design

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5
Q

visual unity

A

elements have some type of visual relationship

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6
Q

intellectual unity

A

unified by an idea/theme

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7
Q

Gestalt Theory

A

human nature to group things together. We look for unity

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8
Q

Ways to achieve unity

A

Proximity: placing elements close to each other
Repetition: Something that repeats in various parts of a design
Continuation: something that continues by line, edge or implied direction; a leading line
Continuity: a visual relationship found between two or more designs

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9
Q

Focal Point

A

center of interest

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10
Q

Ways to create emphasis

A

contrast: color, value, texture
isolation: element in nothing or nothing in something
placement: dead center in canvas

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11
Q

proportion

A

element compared to the norm

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12
Q

scale

A

the size of the object

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13
Q

Hieratic scaling

A

more important objects are larger

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14
Q

human scale referencing

A

compared to human size-standard of the norm

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15
Q

internal proportions

A

scale of elements in a composition used to narrate or convey mood

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16
Q

exaggerate scale

A

objects placed out of context to evoke a response

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17
Q

golden rectangle

A

from the rotation of the diagonal of half a square. Considered to be a perfect ratio

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18
Q

golden mean

A

ratio of the parts to the whole

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19
Q

Fibonacci sequence

A

each new number is the sum of the previous two

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20
Q

balance

A

the equilibrium of forces in a composition

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21
Q

visual weight

A

the amount of attention an element in a composition draws

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22
Q

central/vertical axis

A

central vertical line, division of a composition left and right

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23
Q

equilibrium

A

when successful distribution of visual weights in a composition to where balance is achieved.

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24
Q

symmetrical balance

A

formal balance-similar elements in similar locations on each side of the central axis

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25
Q

bilateral symmetry

A

exact repetition on central axis-mirror image

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26
Q

palindrome

A

a word read the same frontward and back

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27
Q

asymmetrical balance

A

informal balance-the placement of dissimilar objects in a composition achieving balance

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28
Q

radial balance

A

radiates outward from a central point

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29
Q

crystallographic balance

A

all over balance-no focal point

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30
Q

rhythm

A

principal based on repetition

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31
Q

kinesthetic empathy

A

our visual experience stimulates one of our other senses

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32
Q

legato

A

a connection and flowing rhythm

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33
Q

staccato

A

abrupt changes and dynamic contrast within the visual rhythm

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34
Q

alternating rhythm

A

successive pattern where elements reappear in a regular order

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35
Q

progressive rhythm

A

repetition of shapes that change in a regular pattern

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36
Q

polyrhythmic structures

A

the overlay of several rhythmic patterns in a composition

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37
Q

line

A

a point set in motion

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38
Q

3 types of lines

A

actual, implied, psychic

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39
Q

horizontal lines

A

at rest

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40
Q

vertical lines

A

line at attention

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41
Q

diagonal lines

A

implies movement, action in motion

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42
Q

contour line

A

defines an object

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43
Q

silhouette

A

the areas between the contours of a shape

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44
Q

gesture lines

A

show movement, weight, and posture

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45
Q

hatching and cross-hatching

A

series of lines to suggest value

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46
Q

shape

A

area created by an enclosing line or by color or value defining an outer edge

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47
Q

form-2D

A

another name for shape, flat, paintings

48
Q

volume and mass-3D

A

objects that occupy space, in the round, sculptural

49
Q

naturalism

A

as seen in real life

50
Q

distortion

A

an exaggeration of shape

51
Q

idealism

A

not as it is, but how it should be

52
Q

abstraction

A

a simplification or reduction of form

53
Q

biomorphic

A

abstract shapes allude to natural or organic forms

54
Q

nonobjective

A

pure form, referring to nothing, simply shape

55
Q

curvilinear

A

composed of compound curves-Art Nouveau

56
Q

rectilinear

A

emphasis of right angles and rectangular planes

57
Q

figure and ground

A

object and the space around it

58
Q

positive and negative space

A

all areas inside object that defines it

59
Q

pos/neg integration

A

creating equal visual interest of the pos and neg

60
Q

shape ambiguity

A

no visual distinction between pos and neg

61
Q

pattern

A

repetition of visual elements in a regular or anticipated manner. based on repetition

62
Q

texture

A

the surface quality of an object based on repetition

63
Q

actual (tactile) texture

A

by touch

64
Q

impasto

A

use of thick pigment to create a 3D surface

65
Q

visual (implied) texture

A

can’t touch, but see it

66
Q

verisimilitude

A

the impression or illusion of texture on a flat smooth surface

67
Q

frottage

A

creating visual texture through the process of rubbing

68
Q

Tromp l’oeil

A

rendered so tightly it confuses the viewer into thinking they are looking at the real thing

69
Q

devices to create the illusion of space

A 
size
overlapping
vertical location
aerial perspective
linear perspective
70
Q

vanishing point

A

where parallel lines converge

71
Q

horizon line

A

eye level to the viewer

72
Q

amplified perspective

A

emphasis on an unusual point of view

73
Q

foreshortening

A

distortion of shape due to perspective

74
Q

multiple perspectives

A

an object seen from multiple points of view-Cubism

75
Q

montage

A

recombination of images to form a new picture

76
Q

isometric projection

A

use of right angle lines without foreshortening, imply depth without a vanishing point

77
Q

open form

A

allows viewer to go outside the composition-cropping

78
Q

closed form

A

everything is inside composition-keeps viewer inside-creates a flow

79
Q

equivocal space

A

transparent nature of overlapping objects are seen completely

80
Q

illusion of motion

A

anticipated movement-motion by implied line or gesture

81
Q

repeated figure

A

the repetition of a figure seen in a chronological time line

82
Q

figure cropped

A

where a figure breaks the plane suggesting more beyond the border

83
Q

blurred outlines

A

blurring or stretching suggesting time duration-tracers

84
Q

multiple image

A

repetition of figure stills suggesting movement

85
Q

optical movement

A

illusions- visual effects where values jump their bounds-OP Art

86
Q

value

A

lightness or darkness

87
Q

value contrast

A

degree of difference of light and dark values

88
Q

achromatic grays

A

mixtures of black and white only

89
Q

chiaroscuro

A

use of light and dark values to imply depth

90
Q

color

A

the property of light

91
Q

Sir Isaac Newton

A

passed white light through a prism which broke into a rainbow. credited with the development of the first color wheel in 1706

92
Q

visible spectrum

A

wavelengths that can be seen

93
Q

additive system

A

relating to light. colors of light, when combined, lighten to white. RGB

94
Q

subtractive system

A

relating to pigments. colors of pigment, when added, darken to muddy grays. CKYK

95
Q

color constancy

A

color compensation by the mind contrary to visible evidence, lighting conditions

96
Q

color influence

A

lenonardo de vinci said, “colors will appear what they are not, according to the ground that surrounds it

97
Q

3 properties of color

A

hue
value
chroma

98
Q

primary hues

A

r,y,b can’t be mixed

99
Q

secondary hues

A

middle mix of 2 primary colors

100
Q

tertiary hues

A

middle mix of primary and secondary

101
Q

optical mixtures

A

visual color mixing. Juxtaposed color in small quantity will optically blend-Post Impressionism=pointilliism

102
Q

light and shadow

A

shadow is the compliment to its light source

103
Q

monochromatic

A

one color tinted and shaded

104
Q

analogous

A

colors found next to each other on the color wheel

105
Q

complimentary

A

opposite on color wheel

106
Q

split compliment

A

one or both split into analogous

107
Q

triadic

A

andy 3 equally spaced colors

108
Q

color discord

A

colors that repel each other-subjective

109
Q

local color

A

color seen under normal day light

110
Q

optical color

A

color we actually see under controlled conditions

111
Q

arbitrary color

A

subjective use-liberty to use any color for any reason

112
Q

emotional color

A

colors and/or combinations of that evoke an emotional response

113
Q

color symbolism

A

color to signify human character traits or concepts

114
Q

simultaneous contrast

A

vibrating color-2 juxtaposed colors that jump their bounds-shimmer

115
Q

successive contrast

A

afterimage due to retinal fatigue

2D Design (2 decks)

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